When was Squid founded?

Squid was founded in 2020 and raised its 1st funding round 5 years after it was founded.

Where is Squid located?

Squid is headquartered in Dublin, Ireland.

Who is the current CEO of Squid?

Matthew Coffey of Squid. They have also founded 1 company.

How many employees does Squid have?

As of Sep 30, 2026, the latest employee count at Squid is 46.

Is Squid a funded company?

Squid is a funded company, having raised a total of €***** in its 1st and only funding round, a Seed round on Mar 25, 2025.

When was the latest funding round of Squid?

Squid's latest funding was a €***** Seed round on Mar 25, 2025, with participation from 0 investor.

Where does Squid rank among its competitors?

Squid ranks 5th amongst 124 active competitors, of which 6 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Squid, which secured €1.69M in Mar, 2025.

Who are the top competitors of Squid?

Squid's top competitors include Alyce, Hubble Money and Tango Card. Among them, Squid secured the most recent funding round in March, 2025.

Squid - 2026 Company Profile, Team, Funding & Competitors

Company Details

Cloud-based digital loyalty card solutions provider. The platform offers solutions such as loyalty cards for engaging new and existing customers. It offers tools to design loyalty cards, customization, discovery pages, which helps to advertise offers.

Website: squidloyalty.ie
Social
Email ID: *****@squidloyalty.ie

Key Metrics

Founded Year

2020

Location

Dublin, Ireland

Stage

Seed

Total Funding

$1.83M in 1 round

Latest Funding Round

Seed, Mar 25, 2025, €*****

Investors

NDRC & 1 more

Ranked

5^th among 124 active competitors

Employee Count

46 as on Sep 30, 2026

Similar Companies

Hubble Money & 55 more

View Squid's full profile

Squid is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
SQUID REWARDS LIMITED CIN: 644810 , Ireland, Active		-	-	-

Squid has raised a total funding of $1.83M over 1 round. Squid has 2 institutional investors.

Here is the list of recent funding rounds of Squid:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 25, 2025	8428067	Seed	8208504	7218573	4237883	3891725

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View details of Squid's funding rounds and investors

The founders of Squid are Matthew Coffey and Katie Farrell. Matthew Coffey is the CEO of Squid.

Here are the details of Squid's key team members:

Matthew Coffey: Co-Founder & CEO of Squid.
Contact Info: 1 email address
Katie Farrell: Co-founder and COO of Squid.

View details of Squid's Founder profiles and Board Members

Squid's employee count trend

Squid has 46 employees as of Sep 26. Here is Squid's employee count trend over the years:

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Top competitors of Squid include Alyce, Hubble Money and Tango Card. Here is the list of Top 10 competitors of Squid, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Alyce 2015, Boston (United States), Acquired	Artificial intelligence based platform for corporate gifting	$48.4M	Manifest, Boston Seed Capital & 12 others	49/100
2nd	Hubble Money 2021, Bengaluru (India), Seed	It is the rewards company for consumer apps, giving them all they need to launch, run, and improve their users rewards experience	$4.38M	Peak XV Partners, Endiya Partners & 14 others	51/100
3rd	Tango Card 2009, Seattle (United States), Acquired	Provider of digital reward and gift card incentive distribution software	$57M	Western Technology Investment, Floodgate & 6 others	51/100
4th	eGifter 2011, Huntington (United States), Series A	Gift card technology company	$8.33M	Angel Dough Ventures, Long Island Angels Network ... & 8 others	52/100
5th	Squid 2020, Dublin (Ireland), Seed	Cloud-based digital loyalty card solutions provider	$1.83M	NDRC, Quintas Capital	47/100
6th	Giftify 2018, Brussels (Belgium), Unfunded	Provider of customer loyalty management solutions for in-store retail businesses	-	-	47/100
7th	Ifeelgoods 2010, Palo Alto (United States), Series A	Technology and network provider to reward customers	$13.6M	Idinvest Partners, UP Coop & 6 others	46/100
8th	Rewards Genius 2014, Seattle (United States), Unfunded	Consumer gift card and employee rewards management platform	-	-	45/100
9th	Factor4 2015, Broomall (United States), Unfunded	Platform offering gift card based loyalty solutions	-	-	38/100
10th	Next Level Performance 1976, New Brunswick (United States), Unfunded	Platform offering software to create gift card based loyalty programs	-	-	38/100