When was Stance founded?

Stance was founded in 2009 and raised its 1st funding round 2 years after it was founded.

Where is Stance located?

Stance is headquartered in San Clemente, United States. It is registered at San Clemente, California.

How many employees does Stance have?

As of Mar 31, 2026, the latest employee count at Stance is 233.

Is Stance a funded company?

Stance is a funded company, having raised a total of $131M across 7 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 29, 2011.

When was the latest funding round of Stance?

Stance's latest funding was a $***** Series D round on Apr 28, 2016, with participation from 6 investors.

Where does Stance rank among its competitors?

Stance ranks 1st amongst 64 active competitors, of which 5 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Pacas, which secured $2.81M in May, 2023.

Who are the top competitors of Stance?

Stance's top competitors include Allbirds, Bombas and The Tie Bar. Among them, Pacas secured the most recent funding round in May, 2023.

Stance - 2026 Company Profile, Team, Funding & Competitors

Stance is an acquired company based in San Clemente (United States), founded in 2009 by Jeff Kearl, Rick Alden, Taylor Shupe, Aaron Hennings, John Wilson and Ryan Kingman. It operates as a Socks, underwear, and apparel designed for comfort, performance, and self-expression. Stance has raised $131M in funding from investors like Mercato Partners, Menlo Ventures and August Capital. The company has 64 active competitors, including 5 funded and 9 that have exited. Its top competitors include companies like Allbirds, Bombas and The Tie Bar.

Company Details

Socks, underwear, and apparel designed for comfort, performance, and self-expression. The company offers a wide range of everyday essentials and performance products for men, women, and kids. Their products are engineered with innovative fabrics and designs, including Butter Blend™ for softness and Infiknit™ for durability. They focus on quality and craftsmanship, offering a guarantee on their products. The company emphasizes self-expression and individuality through their products. They offer subscriptions, bundle and save options, and gift cards. They also have a social impact program. The company's products are designed for various activities, including athletic, running, hiking, golf, skate, baseball, basketball, snowboard, and ski. They offer various heights and cushion levels for socks. They also offer accessories like hats, beanies, and water bottles. The company has brand partnerships with MLB and NBA. They offer casual and performance underwear with different fits and fabrics like cotton, Butter Blend™, performance poly. They have a cart, login, and sign-up options.

Website: www.stance.com/
Social
Email ID: *****@stance.com
Phone Number: +1 **********
Registered Address: San Clemente, California

Key Metrics

Founded Year

2009

Location

San Clemente, United States

Stage

Acquired

Total Funding

$131M in 7 rounds

Latest Funding Round

Series D, Apr 28, 2016, $*****

Investors

Mercato Partners & 21 more

Ranked

1^st among 64 active competitors

Employee Count

233 as on Mar 31, 2026

Similar Companies

Allbirds & 262 more

Exit Details

Acquired by Marquee Brands (Nov 19, 2025)

View Stance's full profile

Stance is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
STANCE, INC. CIN: 800492233 , United States, Active	Dec 31, 2008	-	154 (As on Dec 31, 2024)	-

Stance got acquired by Marquee Brands on Nov 19, 2025. It was facilitated by RBC Capital Markets, Greenberg Traurig, Solomon Partners and 1 more.

Click here to take a look at Stance's acquisition in detail

Stance has raised a total funding of $131M over 7 rounds. Its first funding round was on Apr 29, 2011. Its latest funding round was a Series D round on Apr 28, 2016 for $*****. 6 investors participated in its latest round. Stance has 22 institutional investors.

Here is the list of recent funding rounds of Stance:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 28, 2016	7971096	Series D	2092939	5951667	4868891	3343603
Mar 20, 2015	9484260	Series C	7776448	3387076	7940509	7890521
May 06, 2014	7060769	Series B	1939703	1687385	9722696	9947182

Access funding benchmarks and valuations. Sign up today!

View details of Stance's funding rounds and investors

The founders of Stance are Jeff Kearl, Rick Alden, Taylor Shupe, Aaron Hennings, John Wilson and Ryan Kingman.

Here are the details of Stance's key team members:

Jeff Kearl: Co-Founder and Chairman of Stance. They are also an angel investor in 6 startups and serve on the boards of 2 companies.
Rick Alden: Co-Founder of Stance. They serve on the board of 1 company.
Taylor Shupe: Co-Founder / Chief Product Officer of Stance.
Aaron Hennings: Co Founder / Chief Brand Officer of Stance.
John Wilson: Co-Founder of Stance.

Stance's Board of Directors

Stance's board has 12 active members. Josh James, Jay Brown, Jeff Kearl, Greg Warnock, John Wilson, Eric Carlborg, Rick Alden, Tod Francis, Aaron DeRose, Pravin Vazirani, Carolyn MacNaughton and David Gatto are independent board members.

Here is the list of Stance's board of directors:

Name	Type	Representing	Status	Duration
Josh James	Independent board member	-	Current	10y 11m
eiqtlbk	Independent board member	-	Current	6y 5m
pwwnoyn	Independent board member	-	Current	1y 7m
{{kkayq	Independent board member	-	Current	4y 5m
qeaqulw	Independent board member	-	Current	6y 7m
fbalfgk	Independent board member	-	Current	4y 1m
pczbtvf	Independent board member	-	Current	7y 8m
iscru{i	Independent board member	-	Current	2y 5m
qvoqarg	Independent board member	-	Current	7y 9m
aqqqgyx	Independent board member	-	Current	7y 4m
csgxfth	Independent board member	-	Current	8y 8m
eyznkwj	Independent board member	-	Current	4y 5m

View details of Stance's Founder profiles and Board Members

Stance's employee count trend

Stance has 233 employees as of Mar 26. Here is Stance's employee count trend over the years:

Uncover Stance's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Stance include Allbirds, Bombas and The Tie Bar. Here is the list of Top 10 competitors of Stance, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Stance 2009, San Clemente (United States), Acquired	Socks, underwear, and apparel designed for comfort, performance, and self-expression	$131M	August Capital, TriplePoint Capital & 20 others	72/100
2nd	Allbirds 2015, San Francisco (United States), Public	Online retailer of shoes, socks, apparel, and accessories	$255M	T. Rowe Price, Expansion Venture Capital ... & 31 others	66/100
3rd	Bombas 2013, New York City (United States), Acquired	Online retailer of socks, underwear, t-shirts, and slippers for all	$279M	Brighton Park Capital, Greenline & 10 others	65/100
4th	The Tie Bar 2008, Chicago (United States), Acquired	Online retailer of men's ties, bow ties, shirts, pants, and socks	-	ParkerGale, Chicago Growth Partners	47/100
5th	Silky Socks 2009, California City (United States), Unfunded	Internet first brand offering multi-category fashion products	-	-	41/100
6th	Pacas 1998, Chicago (United States), Series A	Internet first brand offering socks for men, women and kids	$10.8M	CompanyFirst, IrishAngels & 2 others	40/100
7th	PRO Compression 2010, Carlsbad (United States), Acquired	Premium compression socks and apparel for run, travel, recovery, and performance	-	Spell Capital Mezzanine, Taglich Private Equity	36/100
8th	DivvyUp 2014, Tallahassee (United States), Unfunded	Internet first brand offering customized socks for men and women	-	-	35/100
9th	ComradSocks 2018, Venice (United States), Unfunded	Internet first brand offering socks for men and women	-	-	32/100
10th	Hurdle 2020, Alexandria (United States), Seed	Internet first brand offering socks for men and women	$764K	321 Ridgeland Ventures, InvestU	32/100