When was Storee founded?

Storee was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is Storee located?

Storee is headquartered in Tel Aviv-Yafo, Israel.

How many employees does Storee have?

As of Aug 31, 2026, the latest employee count at Storee is 51.

Is Storee a funded company?

Storee is a funded company, having raised a total of $10.2M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 07, 2018.

When was the latest funding round of Storee?

Storee's latest funding was a $***** Seed round on Aug 04, 2021, with participation from 1 investor.

Where does Storee rank among its competitors?

Storee ranks 3rd amongst 32 active competitors, of which 7 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Traxlo, which secured $1.84M in Jun, 2025.

Who are the top competitors of Storee?

Storee's top competitors include Humanity, Traxlo and TeamCore. Among them, Traxlo secured the most recent funding round in June, 2025.

Storee - 2026 Company Profile, Team, Funding & Competitors

Company Details

AI-based communication and task management solutions for retail businesses. The platform uses analytics and AI technology to manage sales forces. Features includes sales management, data insights, and more.

Website: storee.ai
Social
Email ID: *****@storee.ai

Key Metrics

Founded Year

2017

Location

Tel Aviv-Yafo, Israel

Stage

Seed

Total Funding

$10.2M in 2 rounds

Latest Funding Round

Seed, Aug 04, 2021, $*****

Investors

Signet Jewelers & 2 more

Ranked

3^rd among 32 active competitors

Employee Count

51 as on Aug 31, 2026

Similar Companies

Humanity & 34 more

View Storee's full profile

Storee has raised a total funding of $10.2M over 2 rounds. Its first funding round was on Sep 07, 2018. Its latest funding round was a Seed round on Aug 04, 2021 for $*****. 1 investor participated in its latest round. Storee has 3 institutional investors.

Here is the list of recent funding rounds of Storee:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 04, 2021	5966109	Seed	7942824	6940829	2204067	5700218
Sep 07, 2018	5610736	Seed	3624380	5173764	Signet Jewelers	9406989

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View details of Storee's funding rounds and investors

The founders of Storee are Idan Sergi, Chen Cohen and Asaf Shapira. Asaf Shapira is the CEO of Storee.

Here are the details of Storee's key team members:

Idan Sergi: Co-Founder of Storee and founder of 1 other company.
Contact Info: 1 email address
Chen Cohen: Co-Founder of Storee and founder of 1 other company.
Contact Info: 2 email addresses
Asaf Shapira: Co-Founder & CEO of Storee and founder of 1 other company.
Contact Info: 1 email address

View details of Storee's Founder profiles and Board Members

Storee's employee count trend

Storee has 51 employees as of Aug 26. Here is Storee's employee count trend over the years:

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Top competitors of Storee include Humanity, Traxlo and TeamCore. Here is the list of Top 10 competitors of Storee, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Humanity 2013, San Francisco (United States), Acquired	Cloud-based workforce management platform	$12.2M	MHS Capital, Point Nine & 5 others	56/100
2nd	Traxlo 2019, Stockholm (Sweden), Series A	Provider of store analysis solution for businesses	$3.03M	Antler, Plug and Play Tech Center & 6 others	52/100
3rd	Storee 2017, Tel Aviv-Yafo (Israel), Seed	AI-based communication and task management solutions for retail businesses	$10.2M	XRC Ventures, Net Capital Ventures & 1 others	43/100
4th	TeamCore 2013, Santiago (Chile), Acquired	Provider of workforce management software solutions for in-store businesses	-	Accel-KKR, Chile Ventures & 1 others	42/100
5th	Maze Feedback 2005, Oslo (Norway), Acquired	Provider of software facilitating customer feedback loops for retail teams	-	-	36/100
6th	Foko Retail 2013, Ottawa (Canada), Acqui-Hired	Software solutions for store operations and workforce management	$5.45M	BDC, Insight Partners & 14 others	31/100
7th	Albacheck 2019, Seoul (South Korea), Seed	Business management solution for stores	-	Miracle B, Shinhan Futures Lab & 1 others	28/100
8th	ITCS WebClock 1998, Debary (United States), Unfunded	Workforce management solution provider	-	-	28/100
9th	GU Trade 2010, Montevideo (Uruguay), Funding Raised	Provider of workflow management solution for businesses	-	The DMZ	27/100
10th	ReStore 2020, Northbrook (United States), Unfunded	Provider of digital tool-kit for retail operations	-	-	24/100