When was Surf excel founded?

Surf excel was founded in 1959.

Where is Surf excel located?

Surf excel is headquartered in Mumbai, India. It is registered at UNILEVER HOUSE, B D SAWANT MARG CHAKALA, ANDHERI EAST, MUMBAI, Maharashtra, India, 400099.

Is Surf excel a funded company?

Surf excel is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Surf excel rank among its competitors?

Surf excel ranks 10th amongst 22 active competitors, only 1 of which is funded. Ugees, which secured $57.3K in Feb, 2025.

Who are the top competitors of Surf excel?

Surf excel's top competitors include Henkel, Ugees and Chandraprakash Soap. Among them, Ugees secured the most recent funding round in February, 2025.

Surf excel - 2026 Company Profile & Competitors

Surf excel is an unfunded company based in Mumbai (India), founded in 1959. It operates as a Brand of fabric care products. Surf excel has not raised any funding yet. The company has 22 active competitors, including 1 funded and 1 that has exited. Its top competitors include companies like Henkel, Ugees and Chandraprakash Soap.

Company Details

Surf Excel, a part of Unilever is a brand of fabric care products. Its products include detergents, softners, and soaps. It sells products through offline and online retailers.

Website: surfexcel.in
Social
Phone Number: +91 **********
Part Of
Registered Address: UNILEVER HOUSE, B D SAWANT MARG CHAKALA, ANDHERI EAST, MUMBAI, Maharashtra, India, 400099

Key Metrics

Founded Year

1959

Location

Mumbai, India

Stage

Unfunded

Ranked

10^th among 22 active competitors

Similar Companies

Henkel & 139 more

View Surf excel's full profile

Surf excel is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Hindustan Unilever Limited CIN: L15140MH1933PLC002030 , India, Active	Oct 17, 1933	$7.59B (As on Mar 31, 2025)	18761 (As on Dec 31, 2024)

Surf excel has not raised any funding rounds yet.

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Top competitors of Surf excel include Henkel, Ugees and Chandraprakash Soap. Here is the list of Top 10 competitors of Surf excel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Henkel 1876, Dusseldorf (Germany), Public	Provides laundry, home & beauty care, and adhesive products	-	IVA Ventures, Triodos Investment Management ... & 3 others	69/100
2nd	Ugees 2019, Gurugram (India), Seed	Internet first brand of liquid wash products	$111K	EvolveX Accelerator, Amity University & 3 others	36/100
3rd	Chandraprakash Soap 1936, Ajmer (India), Unfunded	Brand of premium soap	-	-	32/100
4th	Fena 1976, Delhi (India), Unfunded	Brand of fabric, home & personal care products	-	-	30/100
5th	Shashi Soap 2015, Davangere (India), Unfunded	Manufacturer of detergent soaps, powders, and liquids	-	-	26/100
6th	Hapito 2022, Mumbai (India), Unfunded	Provider of a company that develops nanotechnology-based protective coatings	-	-	24/100
7th	White Goose India 2024, Kottayam (India), Unfunded	Platform offering household and commercial cleaning	-	-	24/100
8th	Bio-Ayurvedic Naturals 2022, Kochi (India), Funding Raised	Provider of organic fabric care products	-	Kerala Startup Mission	22/100
9th	Rinse N Pure Surfactants 1984, Jaipur (India), Unfunded	Company that develops and markets surfactant based cleaning products, including detergents and laundry care solutions	-	-	22/100
10th	Surf excel 1959, Mumbai (India), Unfunded	Brand of fabric care products	-	-	20/100