When was SURI founded?

SURI was founded in 2021 and raised its 1st funding round 1 year after it was founded.

Where is SURI located?

SURI is headquartered in London, United Kingdom.

Which legal entities is SURI associated with?

SURI is associated with SURI LTD.

How many employees does SURI have?

As of Aug 31, 2026, the latest employee count at SURI is 109.

Is SURI a funded company?

SURI is a funded company, having raised a total of $9.67M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 31, 2022.

When was the latest funding round of SURI?

SURI's latest funding was a $***** Series A round on Mar 12, 2024, with participation from 3 investors. Its primary sector is Beauty Tech. In United Kingdom, the Beauty Tech sector has seen $114M in funding in 2026 to date.

Where does SURI rank among its competitors?

SURI ranks 1st amongst 1 active competitors, only 1 of which is funded. SURI, which secured $7.68M in Mar, 2024.

SURI - 2026 Company Profile, Funding, Competitors & Financials

SURI is a series A company based in London (United Kingdom), founded in 2021. It operates as an Internet first brand offering sustainable smart toothbrushes. SURI has raised $9.67M in funding from JamJar Investments and DMG Ventures.

Company Details

Internet first brand offering sustainable smart toothbrushes. The company offers toothbrushes in different colors. It also offers toothbrush replacement heads, UV cleaning cases, wall mount stands, travel bags, charging stands, and more. The company claims the replacement heads for toothbrushes are made of sustainable materials like corn starch and castor oil.

Website: www.trysuri.com/
Email ID: *****@trysuri.com

Key Metrics

Founded Year

2021

Location

London, United Kingdom

Stage

Series A

Total Funding

$9.67M in 2 rounds

Latest Funding Round

Series A, Mar 12, 2024, $*****

Investors

JamJar Investments & 6 more

Ranked

1^st among 1 active competitor

Employee Count

109 as on Aug 31, 2026

Similar Companies

Quip & 6 more

View SURI's full profile

SURI is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SURI LTD CIN: 13674642 , United Kingdom, Active		-	-

SURI has raised a total funding of $9.67M over 2 rounds. Its first funding round was on Oct 31, 2022. Its latest funding round was a Series A round on Mar 12, 2024 for $*****. 3 investors participated in its latest round. SURI has 6 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of SURI:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 12, 2024	2400201	Series A	5328485	2827103	5595283	1703948
Oct 31, 2022	3949716	Seed	8791187	8882800	7376901	JamJar Investments & 1 more

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View details of SURI's funding rounds and investors

SURI's employee count trend

SURI has 109 employees as of Aug 26. Here is SURI's employee count trend over the years:

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Top competitors of SURI include Flossonic. Here is the list of Top 10 competitors of SURI, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SURI 2021, London (United Kingdom), Series A	Internet first brand offering sustainable smart toothbrushes	$9.67M	JamJar Investments, Salica Investments & 5 others	53/100
2nd	Flossonic 2012, Nottingham (United Kingdom), Deadpooled	Toothbrush that flosses teeth during a normal brushing cycle	$195K	-	17/100