About DMG Ventures
DMG Ventures is a venture capital firm founded in 2015. It is primarily based out of London, United Kingdom. As of Feb 2026, DMG Ventures is an active investor, having invested in 35 companies, with 1 new investment in the last 12 months. It primarily invests in Series A round in United Kingdom based startups. Its investments are spread across a wide range of sectors from Consumer to Retail and Enterprise Applications. Most recently it participated in the $***** Seed round of Choosenul Overall, DMG Ventures portfolio has seen 2 unicorns, 1 IPO and 7 acquisitions including key companies like Zilch, Taboola and Cazoo. A lot of funds co-invest with DMG Ventures, with names like DN Capital sharing a substantial percentage of its portfolio. DMG Ventures has team of 5 people including 5 partners.Key Metrics
Team Members
Portfolio Locations
Rounds of Entry
Series A, Seed & 3 more
Portfolio IPOs
Portfolio Acquisitions
Deals in last 12 months
DMG Ventures' List of Top Investments
DMG Ventures has a portfolio of 35 companies, including 2 unicorns. Their most notable investments are in Choosenul and LivingSocial.Their portfolio spans across United Kingdom, United States, Denmark and 1 more locations. They have invested in Consumer, Retail, Enterprise Applications and 14 other sectors, across stages such as Series A, Seed and 3 more. Here is the list of top investments by DMG Ventures:1. Plum
AI-based automated spend management platform for individuals. It offers a platform for savings and bills management. Its features include bank accounts integration, assigning monetary goals, referencing of payments, gamification of savings, and process withdrawals. Enables to choose the risk level and start investing in future. The application is made available on Android and iOS platforms.
Key facts about Plum
- Founded Year: 2016
- Location: London (United Kingdom)
- Annual Revenue: £10M - £50M as on Mar 31, 2025
- Valuation: $*****
- Stage: Series B
- Total Funding till date: $75.8M
- Employee Count: 311 as on Aug 31, 2026
- Investors: Ventura Capital, Venture Friends and 54 Others
- Latest Funding Round: Venture Debt, Apr 14, 2025, $*****
- Highlight: Editors' Pick
2. Zilch
Direct-to-consumer ad-subsidised payments network. It combines payments and advertising to offer customers payment solutions for online and in-store transactions. It also offers cash backs and rewards for debit transactions. The application is available on both iOS and Android platforms.
Key facts about Zilch
- Founded Year: 2018
- Location: London (United Kingdom)
- Annual Revenue: £100M - £500M as on Mar 31, 2025
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $566M
- Employee Count: 317 as on Sep 30, 2026
- Investors: Ventura Capital, NaMa Capital and 92 Others
- Latest Funding Round: Series D, Nov 13, 2025, $*****
- Highlight: Editors' Pick
3. Taboola
Provider of a platform for advertising and driving digital performance. It offers tools for advertisers to manage campaigns and optimize performance. The platform provides solutions for audience targeting and creative ad experiences. It helps businesses increase website engagement, drive leads, and facilitate online purchases.
Key facts about Taboola
- Founded Year: 2007
- Location: New York City (United States)
- Annual Revenue: $1B+ as on Dec 31, 2025
- Stage: Public
- Total Funding till date: $160M
- Employee Count: 2,017 as on Aug 31, 2026
- Investors: Fidelity Investments, La Maison Partners and 27 Others
- Latest Funding Round: Post IPO, Nov 28, 2022, $*****
- Highlight: Public

4. Cazoo
Online dealer of second-hand cars. Their platform enables buyers to search for cars and view their specifications, photos, service history, price, and more. Buyers can purchase the car via the platform, as well as, have the cars delivered to their location. Their platform also provides car financing and servicing.
Key facts about Cazoo
- Founded Year: 2018
- Location: London (United Kingdom)
- Annual Revenue: £10M - £50M as on Dec 31, 2023
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $563M
- Employee Count: 883 as on Aug 31, 2026
- Investors: equitywestsecurities.com, CNP and 37 Others
- Latest Funding Round: Post IPO, Feb 10, 2022, $*****
- Highlight: Editors' Pick
5. LivingSocial
LivingSocial is an online platform offering deals on daily products. It provides access to a broad range of local deals at exclusive prices to its members. Each sale lasts for a day and features many sought-after restaurants, spas, concerts, sports and fitness, etc. Users can share links and recommend products to others and earn in cashback or purchase a deal for free.
Key facts about LivingSocial
- Founded Year: 2007
- Location: Washington, DC (United States)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $1.11B
- Employee Count: 685 as on Aug 31, 2026
- Investors: T. Rowe Price, Dragon Global and 13 Others
- Latest Funding Round: Series F, 2015, $*****
- Highlight: Acquired
DMG Ventures' Year-on-Year Investment Trends
DMG Ventures has invested in 35 companies over the last 11 years, with an average of 2 new investments annually in the last 10 years. In 2025, it made 5 investments, while as of Feb 2026, it has made 1 investment in this year. Its most recent first time investment was in Choosenul and most recent follow-on round was in Plum.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 1 | 0 | 1 |
2025 | 4 | 1 | 5 |
2024 | 2 | 0 | 2 |
2023 | 0 | 1 | 1 |
2022 | 3 | 1 | 4 |
2021 | 3 | 4 | 7 |
2020 | 1 | 2 | 3 |
2019 | 2 | 2 | 4 |
2018 | 5 | 0 | 5 |
DMG Ventures' Investments by Stage
DMG Ventures has made 10 investments in Series A stage with an average round size of $9.59M, 7 investments in Seed stage with an average round size of $45.9M, 3 investments in Series B stage with an average round size of $51.9M, 2 investments in Series C stage with an average round size of $45.2M and 1 investment in Series F stage.Stage of entry | No. of Investments |
|---|---|
Series A | 10 |
Seed | 7 |
Series B | 3 |
Series C | 2 |
Series F | 1 |
Note: We have considered here, only first round of investments
DMG Ventures' Investments by Sector
DMG Ventures has a diverse portfolio, with companies operating in the Consumer, Retail, FinTech, Food and Agriculture and Business Services. Notably, it has invested in 26 Tech companies, 25 Consumer (B2C) companies, 6 Software companies and at least 5 companies focusing on Enterprise (B2B).Sector | No. of Investments |
|---|---|
Consumer | 13 |
Retail | 8 |
FinTech | 5 |
Food and Agriculture | 4 |
Business Services | 2 |
Others | 16 |
Note: We have considered here, only first round of investments
DMG Ventures' Investments by Geography
DMG Ventures has made most investments in United Kingdom (17), followed by United States where it has made 5 investments.Country | No. of Investments |
|---|---|
United Kingdom | 17 |
United States | 5 |
Luxembourg | 1 |
Note: We have considered here, only first round of investments
DMG Ventures' recent investments
DMG Ventures has made 1 investments in 2026 so far - Choosenul.Here are the most recent investments by DMG Ventures:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Feb 16, 2026 | United Kingdom | Seed | 6852 | ||
May 20, 2025 | United States | Seed | 1463 | [+4] | |
Apr 17, 2025 | United States | Seed | 1467 | [+4] | |
Apr 14, 2025 | United Kingdom | Seed | 1735 | [+3] | |
Apr 14, 2025 | United Kingdom | Venture Debt | 9039 | [+3] |
Unicorns in DMG Ventures' Portfolio
DMG Ventures has 2 unicorns in its portfolio - Zilch and Cazoo. The most recent unicorn in their portfolio is Zilch. It became a unicorn in 2021.Here is a list of unicorns in DMG Ventures' portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
77 | Provider of installment payment services for online and retail purchases | 2018 | London | Series D | futosql | ||
71 | Operator of a digital marketplace for buying used motor vehicles | 2018 | London | Series D | qnctmgx |
IPOs and Publicly Listed companies in DMG Ventures' Portfolio
1 of DMG Ventures' portfolio company became public - Taboola. It got listed on the National Association of Securities Dealers Automated Quotations (NASDAQ), in Jun 2021.Here are DMG Ventures' portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jun 30, 2021 | - | - | 8022 |
Acquired companies in DMG Ventures' Portfolio
7 companies from DMG Ventures' portfolio have been acquired. The most recent acquisition was GP Nutrition in Jul 2026 by Cambridge Nutraceuticals for $*****.Here are DMG Ventures' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jul 01, 2026 | - | - | 8690 | |
Sep 11, 2025 | - | - | 4336 | |
Oct 17, 2024 | Nov 27, 2018 | Series A | 7353 | |
Nov 22, 2021 | Sep 09, 2019 | Seed | 9652 | |
Apr 02, 2019 | 2015 | Seed | 9772 |
Team profile of DMG Ventures
DMG Ventures has a team of 5 members including 5 Partners located in United Kingdom. DMG Ventures' team sits on the board of 2 companies.Here is a list of all team members in DMG Ventures:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | United Kingdom | |||
Partner | United Kingdom | |||
Partner | London | - | ||
Partner | London | - | ||
Partner | - | - |
Co-investors of DMG Ventures
Over the past 11 years, 191 investors have co-invested in DMG Ventures's portfolio companies. This includes funds and angels.
- Invested before DMG Ventures: Nick Wheeler, Downing and 84 others have invested in rounds before DMG Ventures. There are 2 companies where Nick Wheeler has invested before DMG Ventures and 2 companies where Downing has invested before DMG Ventures.
- Top Co-investors of DMG Ventures: 51 investors entered a company along with DMG Ventures. These include investors like DN Capital (2 companies).
- Invested after DMG Ventures: A total of 54 investors have invested in DMG Ventures's portfolio after their investments. Top Investors include eBay (2 companies), Garrington Capital (1 company) and Eurobank (1 company).
Recent News related to DMG Ventures
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Nul Raises €840,000 Seed Funding for Digital Alcohol Reduction PlatformThe SaaS News•Jun 09, 2026•Choosenul, DMG Ventures
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UK Healthtech Startup Nul Secures $1M To Expand Alcohol Reduction PlatformStartup Rise EU•Feb 17, 2026•DMG Ventures, B&Y Venture Partners, Choosenul
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Final Boss Sour gets $4M seed funding, expands product line with tropical flavorsFoodBev Media•May 29, 2025•Final Boss Sour, GFR Fund, Uncommon Denominator, Melitas Ventures and 1 other
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Bloobloom expansion continues with new £3m funding roundFashion Network•May 27, 2025•Bloobloom, DMG Ventures, Pembroke VCT
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Final Boss Sour Raises $4M in Seed 2 FundingFinSMEs•May 20, 2025•Final Boss Sour, Uncommon Denominator, GFR Fund, Melitas Ventures and 3 others
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Lucky Energy's $14.2M Funding Round Fuels "Rebel Brand" Energy Drink DisruptionForbes•May 16, 2025•Lucky Beverage, Maveron, DMG Ventures, Imaginary and 3 others
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Lucky Energy Raises $14.2M in Series A1 FundingFinSMEs•Mar 27, 2025•Lucky Beverage, Maveron, DMG Ventures, Imaginary and 3 others
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DMG Ventures opts for sweet investment with upcycling start-up Blue StripesBusinessplus•Nov 18, 2024•DMG Ventures, BLUESTRIPES, Zintinus
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Hershey’s, Nick DiGiovanni Part of $20M Investment for Startup Making Upcycled Cacao ProductsGreen Queen•Oct 15, 2024•BLUESTRIPES, Zintinus, Praesidium, Hamilton Lane and 3 others
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Blue Stripes Raises $20M to Create a Sustainable Future for the Cacao IndustryPR Newswire•Oct 15, 2024•BLUESTRIPES, Zintinus, The Hershey Company, Whole Foods Market and 3 others
