Swap - About the company
Swap is a series C company based in London (United Kingdom), founded in 2021 by Sam Atkinson and Zach Bailet. It operates as an AI-powered e-commerce operating system designed for global brands to manage operations. Swap has raised $149M in funding from investors like Iconiq Capital, QED Investors and DST Global. The company has 2205 active competitors, including 226 funded and 167 that have exited. Its top competitors include companies like Shopify, Squarespace and Weebly.
Company Details
AI-powered e-commerce operating system designed for global brands to manage operations. They manage operations like logistics, returns, compliance, inventory, tax, and cross-border sales from one platform. The platform integrates with existing commerce infrastructure to handle cross-border pricing, tax calculations, and duty assessments.
- Website
- www.swap-commerce.com/
- Email ID
- *****@swap-commerce.com
- Registered Address
- 86-90 PAUL STREET,LONDON,ENGLAND,UNITED KINGDOM,EC2A 4NE
Key Metrics
Founded Year
2021
Location
London, United Kingdom
Stage
Series C
Total Funding
$149M in 3 rounds
Latest Funding Round
Investors
Ranked
42nd among 2205 active competitors
Employee Count
363 as on Jul 31, 2026
Legal entities associated with Swap
Swap is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SWAP COMMERCE LTD CIN: 13674425 , United Kingdom, Active | Oct 11, 2021 | - | 7 (As on Dec 31, 2023) |
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Swap's funding and investors
Swap has raised a total funding of $149M over 3 rounds. Its first funding round was on Apr 30, 2024. Its latest funding round was a Series C round on Jan 07, 2026 for $*****. 2 investors participated in its latest round. Swap has 7 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of Swap:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 07, 2026 | 6962922 | Series C | 4024293 | 5271782 | 4046858 | 5858832 |
Mar 04, 2025 | 1286428 | Series B | 7203828 | 2352814 | 7428000 | |
Apr 30, 2024 | 8388291 | Series A | 6004169 | 9822903 |
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Swap's founders and board of directors
Founder? Claim ProfileHere are the details of Swap's key team members:
- Sam Atkinson: Co-Founder & CEO of Swap. They serve on the board of 1 company.Contact Info: 1 email address
- Zach Bailet: Co-Founder of Swap. Contact Info: 1 email address
Swap's Board of Directors
Swap's board has 5 active members. Sam Atkinson is part of team and Seth Low Pierrepont, Zachary Lyons Bailet, Yusuf Ozdalga and Sassan Justin Khaksar are independent board members.Here is the list of Swap's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
t{pkcdh | Team | - | Current | 4y 7m |
Independent board member | - | Current | 1y 7m | |
kenskxk | Independent board member | - | Current | 5y 7m |
ksemhjj | Independent board member | - | Current | 1y 5m |
jtqdwxr | Independent board member | - | Current | 9y 2m |
View details of Swap's Founder profiles and Board Members
Swap's employee count trend
Swap has 363 employees as of Jul 26. Here is Swap's employee count trend over the years:
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Swap's Competitors and alternates
Top competitors of Swap include Shopify, Squarespace and Weebly. Here is the list of Top 10 competitors of Swap, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of an all-in-one commerce platform for businesses of all sizes | $122M | 87/100 | ||
2nd | Squarespace 2003, United States, Acquired | Provider of tools for website creation, hosting, and online business | $591M | 83/100 | |
3rd | Weebly 2007, San Francisco (United States), Acquired | Provider of tools for website creation, e-commerce, and marketing | $39.8M | 74/100 | |
4th | Provider of end-to-end e-commerce solutions, encompassing management and business insights | $119M | 73/100 | ||
5th | Platform powering online and in-store retail operations using AI-driven tools | $16M | 72/100 | ||
6th | AnyMind Group 2016, Minato (Japan), Public | Provider of e-commerce, marketing, and manufacturing platforms | $91.7M | 72/100 | |
7th | CommerceIQ 2012, Mountain View (United States), Series D | Provider of unified AI platform for retail ecommerce sales and optimization | $196M | 71/100 | |
8th | Webs 2001, United States, Public | Provider of tools for website creation, hosting, and online business | $23.1M | 71/100 | |
9th | WooCommerce 2008, Cape Town (South Africa), Acquired | Developer of an open-source platform for customizable ecommerce solutions | - | 69/100 | |
10th | Nuvemshop (also known as Tiendanube in Spanish-speaking countries) is a SaaS-based e-commerce platform provider for businesses of all sizes across Latin America | $632M | 69/100 | ||
42nd |  Swap 2021, London (United Kingdom), Series C | AI-powered e-commerce operating system designed for global brands to manage operations | $149M | 58/100 |
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Swap's Investments and acquisitions
Swap has made no investments or acquisitions yet.
Reports related to Swap
Here is the latest report on Swap's sector:
News related to Swap
Filter this listMedia has covered Swap for a total of 6 events in the last 1 year, 4 of them have been about company updates and 1 about people movement.
•
Swap Expands Leadership Team To Scale Its Next Phase of Global GrowthBusiness Wire•Aug 13, 2026•Swap
•
Swap Launches Checkout+, Turning Post-Purchase Into a Growth Channel For BrandsBusiness Wire•Jul 21, 2026•Swap
•
Swap Storefront Delivers 2x Conversion Rates as Leading Brands Adopt AI-Powered CommerceBusiness Wire•May 12, 2026•Swap
•
Swap Celebrates the Launch of its Agentic Storefront with AIR MAIL Brand in ResidencyBusiness Wire•May 11, 2026•Swap
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Swap Commerce lands $100M to build ‘agentic commerce’StartupHub.ai•Jan 07, 2026•Swap, Iconiq Capital, DST Global, Shopify
•
Swap Unveils Agentic Infrastructure, Transforming the World Of CommerceBusiness Wire•Sep 25, 2025•Swap
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Swap Launches New Service for Tariff Optimization As Trade War IntensifiesBusiness Wire•Apr 10, 2025•Swap
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SWAP raises $40M to expand its leading cross-border e-commerce platform.intelligence360•Mar 12, 2025•Swap, Cherry Ventures, QED Investors, 9900 Capital
•
Swap Secures $40M Series B to Expand E-Commerce SolutionsMartech360•Mar 05, 2025•Iconiq Capital, Swap, Cherry Ventures, QED Investors and 1 other
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