When was Swap founded?

Swap was founded in 2021 and raised its 1st funding round 3 years after it was founded.

Where is Swap located?

Swap is headquartered in London, United Kingdom. It is registered at 86-90 PAUL STREET,LONDON,ENGLAND,UNITED KINGDOM,EC2A 4NE.

Who is the current CEO of Swap?

Sam Atkinson of Swap. They have also founded 1 company.

How many employees does Swap have?

As of May 31, 2026, the latest employee count at Swap is 351.

Is Swap a funded company?

Swap is a funded company, having raised a total of $149M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 30, 2024.

When was the latest funding round of Swap?

Swap's latest funding was a $***** Series C round on Jan 07, 2026, with participation from 2 investors. Its primary sector is E-Commerce Enablers. In United Kingdom, the E-Commerce Enablers sector has seen $122M in funding in 2026 to date.

Where does Swap rank among its competitors?

Swap ranks 49th amongst 2681 active competitors, of which 263 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Cart.com, which secured $180M in Mar, 2026.

Who are the top competitors of Swap?

Swap's top competitors include Shopify, Squarespace and Weebly. Among them, Cart.com secured the most recent funding round in March, 2026.

Swap - 2026 Company Profile, Team, Funding, Competitors & Financials

Swap is a series C company based in London (United Kingdom), founded in 2021 by Sam Atkinson and Zach Bailet. It operates as an AI-powered e-commerce operating system designed for global brands to manage operations. Swap has raised $149M in funding from investors like Iconiq Capital, QED Investors and DST Global. The company has 2681 active competitors, including 263 funded and 190 that have exited. Its top competitors include companies like Shopify, Squarespace and Weebly.

Company Details

AI-powered e-commerce operating system designed for global brands to manage operations. They manage operations like logistics, returns, compliance, inventory, tax, and cross-border sales from one platform. The platform integrates with existing commerce infrastructure to handle cross-border pricing, tax calculations, and duty assessments.

Website: www.swap-commerce.com/
Email ID: *****@swap-commerce.com
Registered Address: 86-90 PAUL STREET,LONDON,ENGLAND,UNITED KINGDOM,EC2A 4NE

Key Metrics

Founded Year

2021

Location

London, United Kingdom

Stage

Series C

Total Funding

$149M in 3 rounds

Latest Funding Round

Series C, Jan 07, 2026, $*****

Investors

Iconiq Capital & 7 more

Ranked

49^th among 2681 active competitors

Employee Count

351 as on May 31, 2026

Similar Companies

Squarespace & 1342 more

View Swap's full profile

Swap is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SWAP COMMERCE LTD CIN: 13674425 , United Kingdom, Active	Oct 11, 2021	-	7 (As on Dec 31, 2023)

Swap has raised a total funding of $149M over 3 rounds. Its first funding round was on Apr 30, 2024. Its latest funding round was a Series C round on Jan 07, 2026 for $*****. 2 investors participated in its latest round. Swap has 7 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Swap:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 07, 2026	9026477	Series C	9893897	6512855	9284544	6556991
Mar 04, 2025	2488538	Series B	7240000	7461490	3328921	Cherry Ventures & 3 more
Apr 30, 2024	8101388	Series A	3285824	9524922	QED Investors	Cherry Ventures & 3 more

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View details of Swap's funding rounds and investors

The founders of Swap are Sam Atkinson and Zach Bailet. Sam Atkinson is the CEO of Swap.

Here are the details of Swap's key team members:

Sam Atkinson: Co-Founder & CEO of Swap. They serve on the board of 1 company.
Contact Info: 1 email address
Zach Bailet: Co-Founder of Swap.
Contact Info: 1 email address

Swap's Board of Directors

Swap's board has 5 active members. Sam Atkinson is part of team and Zachary Lyons Bailet, Seth Low Pierrepont, Yusuf Ozdalga and Sassan Justin Khaksar are independent board members.

Here is the list of Swap's board of directors:

Name	Type	Representing	Status	Duration
szqssfv	Team	-	Current	5y 9m
Zachary Lyons Bailet	Independent board member	-	Current	2y 10m
adbijtp	Independent board member	-	Current	9y 9m
sjfjpnj	Independent board member	-	Current	1y 7m
ytgirtp	Independent board member	-	Current	3y 8m

View details of Swap's Founder profiles and Board Members

Swap's employee count trend

Swap has 351 employees as of May 26. Here is Swap's employee count trend over the years:

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Top competitors of Swap include Shopify, Squarespace and Weebly. Here is the list of Top 10 competitors of Swap, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Shopify 2006, Ottawa (Canada), Public	Provider of an all-in-one commerce platform for businesses of all sizes	$122M	Georgian, Insight Partners & 18 others	88/100
2nd	Squarespace 2003, United States, Acquired	Provider of tools for website creation, hosting, and online business	$591M	General Atlantic, Fidelity Investments & 20 others	83/100
3rd	Weebly 2007, San Francisco (United States), Acquired	Provider of tools for website creation, e-commerce, and marketing	$39.8M	Sequoia Capital, Tencent & 26 others	78/100
4th	Pattern Com 2009, London (United Kingdom), Public	Provider of ecommerce services including marketplace growth, fulfillment, and software	$277M	KSV Global, Ainge Advisory & 10 others	73/100
5th	Fynd 2012, Mumbai (India), Acquired	Platform powering online and in-store retail operations using AI-driven tools	$16M	Kae Capital, Kalysta Capital & 91 others	72/100
6th	AnyMind Group 2016, Minato (Japan), Public	Provider of e-commerce, marketing, and manufacturing platforms	$91.7M	Mirai Creation Fund, Nomura & 15 others	72/100
7th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Insight Partners, Shasta Ventures & 6 others	71/100
8th	WooCommerce 2008, Cape Town (South Africa), Acquired	Developer of an open-source platform for customizable ecommerce solutions	-	TeamX	69/100
9th	Nuvemshop 2011, Sao Paulo (Brazil), Series E	Nuvemshop (also known as Tiendanube in Spanish-speaking countries) is a SaaS-based e-commerce platform provider for businesses of all sizes across Latin America	$632M	Kaszek, IGNIA & 24 others	69/100
10th	Cart.com 2020, Houston (United States), Series D	Provider of unified commerce and logistics solutions for business growth	$735M	B. Riley Financial, Trinity Capital & 47 others	69/100
49th	Swap 2021, London (United Kingdom), Series C	AI-powered e-commerce operating system designed for global brands to manage operations	$149M	DST Global, QED Investors & 6 others	58/100