Tails.com - About the company
Tails.com is an acquired company based in London (United Kingdom), founded in 2013 by Graham Bosher and Kat Linger. It operates as a Freshly-blended, tailor-made dry food for dogs. Tails.com has raised $7.82M in funding. The company has 17 active competitors, including 7 funded and 3 that have exited. Its top competitors include companies like Butternut Box, Pure Pet Food and Lily's Kitchen.
Company Details
Tails provide freshly-blended, tailor-made dry food for dogs. Their products are optimized for an individual dog and they provide the ideal nutrition based on all requirements and preferences: breed (including cross-breeds), lifestage, physical condition, energy level, flavor preferences, health issues and dietary exclusions. They even gradually adapt the blend over time as the concerned dog ages and his nutritional requirements change naturally. Pet parents get a menu card every month with a full breakdown of their dog’s feeding plan. They even provide a bespoke Perfect Portion Scoop with individual dog’s own setting to ensure he gets the correct calories every day. Pet parents can opt for monthly delivery and can cancel anytime.
- Website
- tails.com
- Phone Number
- +44 **********
- Registered Address
- 23 Sheen Road, Richmond, England, TW9 1BN
Key Metrics
Founded Year
2013
Location
London, United Kingdom
Stage
Acquired
Total Funding
$7.82M in 2 rounds
Latest Funding Round
Investors
Ranked
2nd among 17 active competitors
Annual Revenue
£50M - £100M as on Dec 31, 2023
Employee Count
292 as on Jun 30, 2026
Similar Companies
Exit Details
Acquired by Purina (Apr 30, 2018)
Legal entities associated with Tails.com
Tails.com is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Tailsco Limited CIN: 8750390 , United Kingdom, Active | Oct 27, 2013 | £50M - £100M (As on Dec 31, 2023) | 378 (As on Dec 31, 2023) |
Tails.com's acquisition details
Tails.com got acquired by Purina on Apr 30, 2018.
Click here to take a look at Tails.com's acquisition in detail
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Tails.com's funding and investors
Tails.com has raised a total funding of $7.82M over 2 rounds. Its first funding round was on 2013. Tails.com has 4 institutional investors.
Here is the list of recent funding rounds of Tails.com:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
2015 | 9764 | Series A | 3561 | 5164 | 8429 | 1841 |
2013 | 4197 | Seed | 2105 | 6697 | 2819 | 7091 |
View details of Tails.com's funding rounds and investors
Tails.com's founders and board of directors
Founder? Claim ProfileThe founders of Tails.com are Graham Bosher and Kat Linger.
Here are the details of Tails.com's key team members:
- Graham Bosher: Former Co-Founder of Tails.com. They are also an angel investor in 1 startup and serve on the board of 1 company.Contact Info: 1 email address
- Kat Linger: Former Co-Founder of Tails.com. Contact Info: 1 email address
Tails.com's Board of Directors
Tails.com's board has 3 active members. James Davidson is part of team and Anna Quaranta and Bernard Meunier are independent board members.Here is the list of Tails.com's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 10y 11m | |
rfxeqti | Team | - | Past | 7y 8m |
mrettjd | Team | - | Past | 7y 6m |
Independent board member | - | Current | 8y 2m | |
cztf{je | Independent board member | - | Current | 8y 4m |
iyobyil | Independent board member | - | Past | 5y 5m |
soaazuo | Independent board member | - | Past | 5y 1m |
gagxwsz | Independent board member | - | Past | 4y 8m |
nmbbnzs | Independent board member | - | Past | 3y 6m |
ouficlc | Independent board member | - | Past | 7y 4m |
View details of Tails.com's Founder profiles and Board Members
Tails.com's employee count trend
Tails.com has 292 employees as of Jun 26. Here is Tails.com's employee count trend over the years:
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Tails.com's Competitors and alternates
Top competitors of Tails.com include Butternut Box, Pure Pet Food and Lily's Kitchen. Here is the list of Top 10 competitors of Tails.com, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Butternut Box 2016, Dublin (Ireland), Series E | Manufacturer of fresh food products for dogs and domestic cats | $477M | 67/100 | |
2nd | Tails.com 2013, London (United Kingdom), Acquired | Freshly-blended, tailor-made dry food for dogs | $7.82M | 65/100 | |
3rd | Pure Pet Food 2012, Cleckheaton (United Kingdom), Series A | Provider of personalized, natural dog food delivered directly to customers | $22.2M | 55/100 | |
4th | Lily's Kitchen 2007, London (United Kingdom), Acquired | Manufacturer of natural ingredient pet food | - | 53/100 | |
5th | Bella and Duke 2016, Blairgowrie and Rattray (United Kingdom), Series B | Internet first brand offering subscription-based food for pets | $18.6M | 53/100 | |
6th | Marleybones 2019, Hounslow (United Kingdom), Seed | Provider of pet care products | $4.47M | 51/100 | |
7th | Different Dog 2017, Shrewsbury (United Kingdom), Series A | Internet first brand offering personalized dog food | $21.6M | 48/100 | |
8th | Poppys Picnic 2016, Broad Hinton (United Kingdom), Seed | Internet First Brand of pet food | $1.59M | - | 30/100 |
9th | Years.com 2022, Nottingham (United Kingdom), Unfunded | Provider of D2C brand offering personalized wholefood meals for dogs | - | - | 28/100 |
10th | Cotswold RAW 2014, Evesham (United Kingdom), Seed | Manufacturer of nutritionally complete raw dog food | $218K | - | 22/100 |
Looking for more details on Tails.com's competitors? Click here to see the top ones
Tails.com's Investments and acquisitions
Tails.com has made no investments or acquisitions yet.
Reports related to Tails.com
Here is the latest report on Tails.com's sector:
News related to Tails.com
Media has covered Tails.com for a total of 2 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
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Tails.com Partners With Metapack to Improve Delivery Service for UK Pet OwnersRetail Technology Innovation Hub•Nov 05, 2025•Tails.com, MetaPack
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Nestle skin unit to acquire Inneov assets in nutraceutical bidFashion Network•Apr 25, 2024•Nestle, L'Oreal, Purina, Tails.com
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For the love of dogs: Tails.com is on a mission to solve the podgy pup epidemicCity A.M.•Jan 28, 2019•Tails.com
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Nestle Takes Majority Share in British Dog Food FirmPowder & Bulk Solids•Apr 30, 2018•Nestle, Tails.com, Purina, Wamiz and 1 other
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