When was The Floow founded?

The Floow was founded in 2012 and raised its 1st funding round 4 years after it was founded.

Where is The Floow located?

The Floow is headquartered in Sheffield, United Kingdom.

Who is the current CEO of The Floow?

Aldo Monteforte of The Floow. They have also founded 1 company.

How many employees does The Floow have?

As of Dec 31, 2021, the latest employee count at The Floow is 92.

Is The Floow a funded company?

The Floow is a funded company, having raised a total of $16M across 2 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on Feb 01, 2016.

When was the latest funding round of The Floow?

The Floow's latest funding was a $***** Series B round on Mar 06, 2017, with participation from 2 investors.

What is the annual revenue of The Floow?

Annual revenue of The Floow is £5.3M as on Aug 31, 2019.

Where does The Floow rank among its competitors?

The Floow ranks 16th amongst 99 active competitors, of which 21 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Marshmallow, which secured $45M in Apr, 2025.

Who are the top competitors of The Floow?

The Floow's top competitors include Marshmallow, Cuvva and Coalition. Among them, Marshmallow secured the most recent funding round in April, 2025.

The Floow - 2026 Company Profile, Team, Funding, Competitors & Financials

The Floow is an acquired company based in Sheffield (United Kingdom), founded in 2012 by Aldo Monteforte. It operates as a Provider of telematics data for insurance. The Floow has raised $16M in funding from Fosun. The company has 99 active competitors, including 21 funded and 18 that have exited. Its top competitors include companies like Marshmallow, Cuvva and Coalition.

Company Details

Provider of telematics data for insurance. It provides motor insurers, car makers, and fleet operators with actionable insights to increase ROI. It has a proprietary self-installed device and applications for Android and Apple platforms, which are fully compatible with any telematic data source. Its platform improves premium pricing and reduces claims.

Website: www.thefloow.com/
Social

Key Metrics

Founded Year

2012

Location

Sheffield, United Kingdom

Stage

Acquired

Total Funding

$16M in 2 rounds

Latest Funding Round

Series B, Mar 06, 2017, $*****

Investors

Fosun & 3 more

Ranked

16^th among 99 active competitors

Annual Revenue

£5.3M as on Aug 31, 2019

Employee Count

92 as on Dec 31, 2021

Similar Companies

Marshmallow & 571 more

Exit Details

Acquired by Otonomo (Feb 28, 2022)

View The Floow's full profile

The Floow is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
The Floow Limited CIN: 7968005 , Germany, Active		$6.8M (As on Aug 31, 2019)	92 (As on Dec 31, 2021)

The Floow got acquired by Otonomo on Feb 28, 2022.

Click here to take a look at The Floow's acquisition in detail

The Floow has raised a total funding of $16M over 2 rounds. Its first funding round was on Feb 01, 2016. Its latest funding round was a Series B round on Mar 06, 2017 for $*****. 2 investors participated in its latest round. The Floow has 4 institutional investors.

Here is the list of recent funding rounds of The Floow:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 06, 2017	6708212	Series B	6563425	3118771	5167139	7118049
Feb 01, 2016	8597713	Grant (prize money)	1850581	9080067	2743240	Europa

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View details of The Floow's funding rounds and investors

The founders of The Floow is Aldo Monteforte. Aldo Monteforte is the CEO of The Floow.

Here are the details of The Floow's key team members:

Aldo Monteforte: Founder and CEO of The Floow. They serve on the board of 1 company.

The Floow's Board of Directors

The Floow's board has 5 active members. Aldo Monteforte is part of team and Ian Peters, Robert Rabone, Samuel Chapman and Andrea Moneta are independent board members.

Here is the list of The Floow's board of directors:

Name	Type	Representing	Status	Duration
Aldo Monteforte	Team	-	Current	14y 0m
Ian Peters	Independent board member	-	Current	10y 2m
itsvdzh	Independent board member	-	Current	6y 4m
vnkv{zf	Independent board member	-	Current	5y 2m
dwnfibw	Independent board member	-	Current	9y 9m
{ptp{zj	Independent board member	-	Past	1y 3m
skpraay	Independent board member	-	Past	4y 2m

View details of The Floow's Founder profiles and Board Members

The Floow's employee count trend

The Floow has 92 employees as of Dec 21. The total employee count is 21.0% lower than what it was in Dec 20. Here is The Floow's employee count trend over the years:

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Top competitors of The Floow include Marshmallow, Cuvva and Coalition. Here is the list of Top 10 competitors of The Floow, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Marshmallow 2017, London (United Kingdom), Series C	App-based auto insurance platform for individuals	$161M	Investec, Portage & 51 others	78/100
2nd	Cuvva 2014, London (United Kingdom), Series A	Online usage-based car insurance solutions	$27.2M	LocalGlobe, Techstars & 11 others	75/100
3rd	Coalition 2017, San Francisco (United States), Series F	Online property and casualty insurance platform for businesses	$800M	Ribbit Capital, Valor Equity Partners & 16 others	71/100
4th	Zego 2016, London (United Kingdom), Series C	Usage-based auto insurance solutions for individuals & fleet owners	$282M	Target Global, DST Global & 48 others	69/100
5th	Flock 2015, London (United Kingdom), Acquired	Provider of an on-demand insurance platform for commercial drone and motor fleets	$60M	Anthemis Group, Octopus Ventures & 42 others	68/100
6th	Octo Telematics 2002, Rome (Italy), Acquired	Provider of telematics and data analytics solutions for the insurance and connected mobility sectors	-	Keensight Capital, Tamburi Investment Partners ... & 4 others	65/100
7th	Webfleet 1991, Amsterdam (Netherlands), Unfunded	Provider of cloud-based fleet management software	-	-	62/100
8th	Envelop Risk 2016, London (United Kingdom), Series B	Cloud-based cyber insurance underwriting solutions for insurers and reinsurers	$136M	SoftBank Vision Fund, AIC & 7 others	61/100
9th	By Miles 2016, London (United Kingdom), Acquired	App-based insurance platform for auto insurance	$27M	Hambro Perks, JamJar Investments & 28 others	60/100
10th	Humn.ai 2017, London (United Kingdom), Acquired	Provider of fleet insurance distributer	$27.1M	Shell, BXR Group & 9 others	57/100
16th	The Floow 2012, Sheffield (United Kingdom), Acquired	Provider of telematics data for insurance	$16M	Insurtech Hub, Fosun & 2 others	45/100