When was Thread founded?

Thread was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Thread located?

Thread is headquartered in London, United Kingdom.

Who is the current CEO of Thread?

Kieran O Neill of Thread. They have also founded 1 company and are an angel investors in 1 startup.

How many employees does Thread have?

As of Aug 31, 2026, the latest employee count at Thread is 15.

Is Thread a funded company?

Thread is a funded company, having raised a total of $15.8M across 7 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2012.

When was the latest funding round of Thread?

Thread's latest funding was a $***** Conventional Debt round on Apr 09, 2020, with participation from 0 investor.

Where does Thread rank among its competitors?

Thread ranks 1st amongst 3 active competitors, only 1 of which is funded. Thread, which secured $3.34M in Apr, 2020.

Who are the top competitors of Thread?

Thread's top competitors include Moonsift, Armocromia and Your Choix. Among them, Thread secured the most recent funding round in April, 2020.

Thread - 2026 Company Profile, Team, Funding & Competitors

Thread is an acquired company based in London (United Kingdom), founded in 2012 by Kieran O Neill and Ben Phillips. It operates as an Online platform providing fashion recommendations for men & women. Thread has raised $15.8M in funding from investors like Balderton Capital, Y Combinator and H&M. The company has 3 active competitors, including 1 funded and 1 that has exited. Its top competitors are Moonsift, Armocromia and Your Choix.

Company Details

Thread is an online platform providing fashion recommendations for men & women. The company allows users to upload their preferences according to which a personal shopping assistant recommends suitable apparels to the users. A few of the brands associated with the company are Jack & Jones, Levi's, Diesel, Barbour, Reell, and more.

Website: www.thread.com/
Social
Email ID: *****@thread.com, *****@thread.com
Part Of

Key Metrics

Founded Year

2012

Location

London, United Kingdom

Stage

Acquired

Total Funding

$15.8M in 7 rounds

Latest Funding Round

Conventional Debt, Apr 09, 2020, $*****

Investors

Balderton Capital & 23 more

Ranked

1^st among 3 active competitors

Employee Count

15 as on Aug 31, 2026

Similar Companies

Voonik & 40 more

Exit Details

Acquired by M&S (Dec 01, 2022)

View Thread's full profile

Thread is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Thread Online Limited CIN: 8226798 , Germany, Active	Sep 24, 2012	-	61 (As on Jan 31, 2017)

Thread got acquired by M&S on Dec 01, 2022.

Click here to take a look at Thread's acquisition in detail

Thread has raised a total funding of $15.8M over 7 rounds. Its first funding round was on 2012. Thread has 15 institutional investors and 9 angel investors.

Here is the list of recent funding rounds of Thread:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 09, 2020	6314375	Conventional Debt	3004080	4427203	9375272	3581205
Nov 13, 2018	7572150	Series B	7538721	8324486	3563532	6065594
Oct 16, 2018	3683559	Conventional Debt	1916387	7120666	8454398	TriplePoint Capital

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View details of Thread's funding rounds and investors

The founders of Thread are Kieran O Neill and Ben Phillips.

Here are the details of Thread's key team members:

Kieran O Neill: CEO & Co-Founder of Thread and founder of 2 other companies, Thread ERP and Playfire. They are also an angel investor in 1 startup.
Ben Phillips: Cofounder & CTO of Thread and founder of 2 other companies, Sofa Labs and Playfire.

View details of Thread's Founder profiles and Board Members

Thread's employee count trend

Thread has 15 employees as of Aug 26. Here is Thread's employee count trend over the years:

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Top competitors of Thread include Moonsift, Armocromia and Your Choix. Here is the list of Top 10 competitors of Thread, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Thread 2012, London (United Kingdom), Acquired	Online platform providing fashion recommendations for men & women	$15.8M	Kreos Capital, TriplePoint Capital & 22 others	46/100
2nd	Moonsift 2018, London (United Kingdom), Seed	Online AI-based browser extension platform for shopping personalized fashion products	$250K	Boost VC, Entrepreneurs First	38/100
3rd	Armocromia 2020, United Kingdom, Unfunded	App-based platform offering personal recommendations for fashion and beauty products	-	-	28/100
4th	Your Choix 2017, Leicester (United Kingdom), Deadpooled	Online personal shopper-based retailer of fashion products	-	-	15/100