When was TotalBeauty founded?

TotalBeauty was founded in 2007 and raised its 1st funding round 2 years after it was founded.

Where is TotalBeauty located?

TotalBeauty is headquartered in Santa Monica, United States.

How many employees does TotalBeauty have?

As of Jul 01, 2024, the latest employee count at TotalBeauty is 1 - 10.

Is TotalBeauty a funded company?

TotalBeauty is a funded company, having raised a total of $***** in its 1st and only funding round, a Series C round on Mar 20, 2009.

When was the latest funding round of TotalBeauty?

TotalBeauty's latest funding was a $***** Series C round on Mar 20, 2009, with participation from 1 investor. Its primary sector is Beauty Tech. In United States, the Beauty Tech sector has seen $587M in funding in 2026 to date.

Where does TotalBeauty rank among its competitors?

TotalBeauty ranks 70th amongst 3948 active competitors, of which 63 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Sporty & Rich, which secured $15M in Oct, 2025.

Who are the top competitors of TotalBeauty?

TotalBeauty's top competitors include Vice Media, Thrillist and Highsnobiety. Among them, Sporty & Rich secured the most recent funding round in October, 2025.

TotalBeauty - 2026 Company Profile, Team, Funding & Competitors

Q: Is TotalBeauty an acquired company?

TotalBeauty got acquired by Evolve Media on Mar 05, 2015.

TotalBeauty is an acquired company based in Santa Monica (United States), founded in 2007 by John Hadl. It operates as an Online content platform for beauty tips, news, and product reviews. TotalBeauty has raised an undisclosed amount in funding. The company has 3948 active competitors, including 63 funded and 140 that have exited. Its top competitors include companies like Vice Media, Thrillist and Highsnobiety.

Company Details

Online content platform for beauty tips, news, and product reviews. The company offers makeup tips, fitness workouts, beauty advice, product reviews, hairstyling tips, and more. The company also aggregates multi-category beauty products.

Website: www.totalbeauty.com
Social

Key Metrics

Founded Year

2007

Location

Santa Monica, United States

Stage

Acquired

Latest Funding Round

Series C, Mar 20, 2009, $*****

Investors

Archer Venture Capital & 2 more

Ranked

70^th among 3948 active competitors

Employee Count

1 - 10 as on Jul 01, 2024

Investment & Acquisitions

LimeLight by Alcone

Similar Companies

LimeLight by Alcone & 1119 more

Exit Details

Acquired by Evolve Media (Mar 05, 2015)

View TotalBeauty's full profile

TotalBeauty got acquired by Evolve Media on Mar 05, 2015 at an acquisition amount of $*****.

Click here to take a look at TotalBeauty's acquisition in detail

TotalBeauty has raised funding over 1 round. Its latest funding round was a Series C round on Mar 20, 2009 for $*****. 1 investor participated in its latest round. TotalBeauty has 3 institutional investors.

Here is the list of recent funding rounds of TotalBeauty:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 20, 2009	5583216	Series C	3934405	1185851	2634914	1267475

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View details of TotalBeauty's funding rounds and investors

The founders of TotalBeauty is John Hadl.

Here are the details of TotalBeauty's key team members:

John Hadl: Co-Founder & Chairman of the Board of TotalBeauty.

View details of TotalBeauty's Founder profiles and Board Members

TotalBeauty's employee count trend

TotalBeauty has 1 - 10 employees as of Jul 24. Here is TotalBeauty's employee count trend over the years:

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Top competitors of TotalBeauty include Vice Media, Thrillist and Highsnobiety. Here is the list of Top 10 competitors of TotalBeauty, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Vice Media 1994, Brooklyn (United States), Acquired	Online platform offering multi-category content	$1.5B	Sixth Street, TCV & 13 others	73/100
2nd	Thrillist 2005, New York City (United States), Acquired	Digital publication on food, money, health and travel	$69.1M	Oak Investment Partners, SoftBank Capital ... & 3 others	67/100
3rd	Highsnobiety 2007, Berlin (Germany), Acquired	Online streetwear, sneaker, and lifestyle magazine and foundation focused on education investments for minorities	$8.5M	Felix Capital, Mirabaud AM & 21 others	62/100
4th	Mashable 2005, New York City (United States), Acquired	Digital platform delivering tech, science, entertainment, and culture news	$46M	Time Warner Investments, Tribune Media & 12 others	58/100
5th	Puck 2021, Brooklyn (United States), Series B	Blogs focused on hollywood, media, fashion, and more	$20M	TPG, Standard Investments & 1 others	55/100
6th	Kamcord 2012, San Francisco (United States), Acquired	Platform providing advice and insights on technology, productivity, lifestyle, and health	$37.9M	TransLink Capital, Time Warner Investments ... & 25 others	51/100
7th	LimeLight by Alcone 2004, New York City (United States), Acquired	Brand of beauty and personal care products	$27.3M	USVP, Rustic Canyon Partners & 4 others	51/100
8th	Sporty & Rich 2018, Los Angeles (United States), Series B	Internet first Media for fashion and beauty related contents	$15M	-	50/100
9th	Complex 2002, New York City (United States), Acquired	Provider of an online magazine	$60.7M	Hearst, Iconix Brand Group & 5 others	50/100
10th	Remezcla 2008, Brooklyn (United States), Series A	Amplifying emerging Latin culture through media, agency, and entertainment	$5M	Hemisphere Media Group, MaC Venture Capital ... & 1 others	50/100
70th	TotalBeauty 2007, Santa Monica (United States), Acquired	Online content platform for beauty tips, news, and product reviews	-	Archer Venture Capital, USVP & 1 others	38/100