When was Tourial founded?

Tourial was founded in 2019 and raised its 1st funding round 2 years after it was founded.

Where is Tourial located?

Tourial is headquartered in Atlanta, United States.

How many employees does Tourial have?

As of May 31, 2026, the latest employee count at Tourial is 4.

Is Tourial a funded company?

Tourial is a funded company, having raised a total of $5.4M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Oct 28, 2021.

When was the latest funding round of Tourial?

Tourial's latest funding was a $***** Series A round on Mar 22, 2023, with participation from 0 investor.

Where does Tourial rank among its competitors?

Tourial ranks 17th amongst 75 active competitors, of which 17 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Creati, which secured $20M in Apr, 2026.

Who are the top competitors of Tourial?

Tourial's top competitors include Firework, Videobot and Tiled. Among them, Creati secured the most recent funding round in April, 2026.

Tourial - 2026 Company Profile, Team, Funding & Competitors

Tourial is a series A company based in Atlanta (United States), founded in 2019 by Andrew Binkley. It operates as a Provider of interactive software demonstration tools for product feature walkthroughs. Tourial has raised $5.4M in funding from Bonfire Ventures. The company has 75 active competitors, including 17 funded and 3 that have exited. Its top competitors include companies like Firework, Videobot and Tiled.

Company Details

Provider of interactive software demonstration tools for product feature walkthroughs. The platform enables businesses to build custom, guided experiences that allow potential users to explore product functionality independently. These self-paced digital walkthroughs assist in lead qualification, user onboarding, and feature adoption. The software includes tools for creating interactive hotspots, voiceover narration, and multi-language support. Integration capabilities allow data synchronization with customer relationship management and marketing automation systems to track engagement patterns. This approach facilitates product evaluation without the requirement of a live demonstration or free trial, helping to align software presentations with user needs.

Key Metrics

Founded Year

2019

Location

Atlanta, United States

Stage

Series A

Total Funding

$5.4M in 2 rounds

Latest Funding Round

Series A, Mar 22, 2023, $*****

Investors

Bonfire Ventures & 4 more

Ranked

17^th among 75 active competitors

Employee Count

4 as on May 31, 2026

Similar Companies

Firework & 98 more

View Tourial's full profile

Tourial is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Tourial, Inc. CIN: 371956880 , United States, Active	Dec 31, 2018	-	-	-

Tourial has raised a total funding of $5.4M over 2 rounds. Its first funding round was on Oct 28, 2021. Tourial has 4 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Tourial:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 22, 2023	1999570	Series A	9059620	1498810	1961740	1945144
Oct 28, 2021	4209251	Series A	2862525	7426809	Bonfire Ventures	Knoll Ventures & 3 more

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View details of Tourial's funding rounds and investors

The founders of Tourial is Andrew Binkley.

Here are the details of Tourial's key team members:

Andrew Binkley: Co-Founder of Tourial.

View details of Tourial's Founder profiles and Board Members

Tourial's employee count trend

Tourial has 4 employees as of May 26. Here is Tourial's employee count trend over the years:

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Top competitors of Tourial include Firework, Videobot and Tiled. Here is the list of Top 10 competitors of Tourial, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Firework 2017, Redwood City (United States), Series B	Provider of a cloud-based software tool to create shoppable and interactive videos	$248M	American Express, SoftBank Vision Fund & 8 others	57/100
2nd	Videobot 2022, Turku (Finland), Seed	Lead generation platform for businesses	$5.77M	Expon Capital, Superhero Capital & 4 others	51/100
3rd	Tiled 2016, San Diego (United States), Series A	Conversational platform for field and sales teams	$23.1M	Kickstart Seed Fund, Stage 2 Capital & 6 others	50/100
4th	Creati 2021, San Jose (United States), Series B	Developer of an AI platform for generating marketing videos easily	$20M	Redpoint Ventures	48/100
5th	Smartzer 2012, London (United Kingdom), Seed	Cloud-based interactive and shoppable video platform	$650K	Plug and Play Tech Center, R/GA Ventures & 4 others	48/100
6th	BlueRush 2004, Toronto (Canada), Public	Content marketing platform for businesses	-	Round13, Glidepath Auxo & 1 others	43/100
7th	Life Inside 2022, Stockholm (Sweden), Seed	Interactive video testimonial platform	$377K	-	41/100
8th	StoryBox 2017, Munich (Germany), Series A	Provider of a video creation and collaboration platform	$7.43M	HTGF, Wille Finance & 5 others	40/100
9th	Playback 2020, New York City (United States), Series A	Interactive video platform for brands to create engaging storytelling experiences	$34.2M	Homebrew, Unusual Ventures	40/100
10th	Hyku 2014, Chengdu (China), Unfunded	Interactive video platform	-	-	40/100
17th	Tourial 2019, Atlanta (United States), Series A	Provider of interactive software demonstration tools for product feature walkthroughs	$5.4M	SaaS Ventures, Bonfire Ventures & 3 others	33/100