When was TraceUp founded?

TraceUp was founded in 2010 and raised its 1st funding round 4 years after it was founded.

Where is TraceUp located?

TraceUp is headquartered in Huntington Beach, United States.

Who is the current CEO of TraceUp?

Catherine Long of TraceUp. They have also founded 1 company.

How many employees does TraceUp have?

As of Jul 31, 2026, the latest employee count at TraceUp is 137.

Is TraceUp a funded company?

TraceUp is a funded company, having raised a total of $66.9M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 2014.

When was the latest funding round of TraceUp?

TraceUp's latest funding was a $***** Series C round on Apr 12, 2022, with participation from 4 investors.

Where does TraceUp rank among its competitors?

TraceUp ranks 1st amongst 19 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Action Streamer, which secured $1.61M in Apr, 2025.

Who are the top competitors of TraceUp?

TraceUp's top competitors include Keemotion, Action Streamer and Wave Central. Among them, Action Streamer secured the most recent funding round in April, 2025.

TraceUp - 2026 Company Profile, Team, Funding & Competitors

TraceUp is a series C company based in Huntington Beach (United States), founded in 2010 by Catherine Long and Katherine Gregory. It operates as a Company provides recording equipment for broadcasting. TraceUp has raised $66.9M in funding from investors like Pelion Venture Partners, Allegro Venture Partners and Intel Education Accelerator. The company has 19 active competitors, including 4 that are funded. Its top competitors include companies like Keemotion, Action Streamer and Wave Central.

Company Details

Company provides recording equipment for broadcasting. It captures games and delivers an enhanced viewing experience that allows you to zoom in and follow the player. It uses AI technology for video highlights and capturing moments. It delivers the player's highlights after the final whistle, allowing you to rewatch every touch, shot, and pass.

Website: traceup.com
Social
Email ID: *****@traceup.com
Phone Number: +1 **********

Key Metrics

Founded Year

2010

Location

Huntington Beach, United States

Stage

Series C

Total Funding

$66.9M in 5 rounds

Latest Funding Round

Series C, Apr 12, 2022, $*****

Investors

Pelion Venture Partners & 11 more

Ranked

1^st among 19 active competitors

Employee Count

137 as on Jul 31, 2026

Similar Companies

Keemotion & 22 more

View TraceUp's full profile

TraceUp has raised a total funding of $66.9M over 5 rounds. Its first funding round was on Mar 2014. Its latest funding round was a Series C round on Apr 12, 2022 for $*****. 4 investors participated in its latest round. TraceUp has 12 institutional investors.

Here is the list of recent funding rounds of TraceUp:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 12, 2022	4443246	Series C	9351520	9893113	2063559	6362819
2019	7196	Series B	6029	4169	6270	9059
Oct 20, 2017	1066326	Series A	3777685	8217733	Intel Education Accelerator	5085984

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View details of TraceUp's funding rounds and investors

The founders of TraceUp are Catherine Long and Katherine Gregory. Catherine Long is the CEO of TraceUp.

Here are the details of TraceUp's key team members:

Catherine Long: Co-Founder & CEO of TraceUp.
Contact Info: 2 email addresses
Katherine Gregory: Co-Founder of TraceUp.

View details of TraceUp's Founder profiles and Board Members

TraceUp's employee count trend

TraceUp has 137 employees as of Jul 26. Here is TraceUp's employee count trend over the years:

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Top competitors of TraceUp include Keemotion, Action Streamer and Wave Central. Here is the list of Top 10 competitors of TraceUp, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	TraceUp 2010, Huntington Beach (United States), Series C	Company provides recording equipment for broadcasting	$66.9M	Toba Capital, Allegro Venture Partners & 10 others	45/100
2nd	Keemotion 2012, New York City (United States), Series A	Automated video production and distribution system for sports events	$6.07M	Guggenheim Partners, Nivelinvest & 21 others	44/100
3rd	Action Streamer 2015, San Francisco (United States), Series A	Enterprise live streaming software, wearables, and developer tools for critical operations	$5.89M	Jumpstart Ventures, Venture for America & 3 others	41/100
4th	Wave Central 2012, Carlisle (United States), Unfunded	Developer of video recording equipment for sports broadcasting	-	-	28/100
5th	Reeplayer 2021, Los Angeles (United States), Seed	Provider of a device for players to record, analyze and share football moments	-	Keiretsu Forum Turkey	26/100
6th	PromisesTV 2020, Lleida (Spain), Unfunded	Developer of AI-based event recording systems for ball sports	-	-	24/100
7th	Pixelscope 2018, Seoul (South Korea), Unfunded	Provider of AI-based broadcasting equipment for multiple sports	-	-	23/100
8th	Captimax 2001, Landvetter (Sweden), Unfunded	Develops robotics camera systems and AI-based video analysis solutions for sports coverage	-	-	22/100
9th	MyPlay 2015, New York City (United States), Funding Raised	Automated video camera management platform for multiple sports	-	Net Capital Ventures	22/100
10th	mySportConnect 2010, Paris (France), Unfunded	Provide video service for sports facilities and sports centers	-	-	22/100