When was TrackingPoint founded?

TrackingPoint was founded in 2011 and raised its 1st funding round 2 years after it was founded.

Where is TrackingPoint located?

TrackingPoint is headquartered in Pflugerville, United States.

How many employees does TrackingPoint have?

As of Mar 31, 2026, the latest employee count at TrackingPoint is 7.

Is TrackingPoint a funded company?

TrackingPoint is a funded company, having raised a total of $33.2M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Dec 13, 2013.

When was the latest funding round of TrackingPoint?

TrackingPoint's latest funding was a $***** Series A round on Aug 20, 2014, with participation from 0 investor.

Where does TrackingPoint rank among its competitors?

TrackingPoint ranks 4th amongst 250 active competitors, of which 2 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Alternative Ballistics, which secured $40K in Dec, 2020.

Who are the top competitors of TrackingPoint?

TrackingPoint's top competitors include Blackhawk, Alternative Ballistics and BCB International. Among them, Alternative Ballistics secured the most recent funding round in December, 2020.

TrackingPoint - 2026 Company Profile, Team, Funding & Competitors

TrackingPoint is an acquired company based in Pflugerville (United States), founded in 2011 by John Lupher. It operates as a Precision optics and firearm technology for enhanced shooting accuracy and performance. TrackingPoint has raised $33.2M in funding. The company has 250 active competitors, including 2 funded and 4 that have exited. Its top competitors include companies like Blackhawk, Alternative Ballistics and BCB International.

Company Details

Precision optics and firearm technology for enhanced shooting accuracy and performance. The company specializes in next-generation precision optics and firearms, utilizing advanced technology to improve shooting capabilities. They offer a range of firearms, including semi-auto and bolt-action models, along with accessories, attachments, and ammunition. Their technology focuses on fire control and trigger control, enabling shooters to make accurate shots. The company provides service and support through manuals, FAQs, warranty, and financing options. They also maintain a blog, press releases, and video library to keep customers informed. The business model includes direct sales of firearms and related products, supported by customer service and technical resources. They offer subscription services for updates and news, and provide contact information for customer support, general inquiries, sales, and media relations.

Website: tracking-point.com
Social
Email ID: *****@tracking-point.com
Phone Number: +1 **********

Key Metrics

Founded Year

2011

Location

Pflugerville, United States

Stage

Acquired

Total Funding

$33.2M in 2 rounds

Latest Funding Round

Series A, Aug 20, 2014, $*****

Investors

Austin Ventures

Ranked

4^th among 250 active competitors

Employee Count

7 as on Mar 31, 2026

Similar Companies

Blackhawk & 249 more

Exit Details

Acquired by Talon Precision Optics (Nov 28, 2018)

View TrackingPoint's full profile

TrackingPoint got acquired by Talon Precision Optics on Nov 28, 2018.

Click here to take a look at TrackingPoint's acquisition in detail

TrackingPoint has raised a total funding of $33.2M over 2 rounds. Its first funding round was on Dec 13, 2013. TrackingPoint has 1 institutional investor.

Here is the list of recent funding rounds of TrackingPoint:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 20, 2014	6527203	Series A	3860387	2061429	6764189	9431416
Dec 13, 2013	5387117	Series A	2494625	2288792	3945830	7100846

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View details of TrackingPoint's funding rounds and investors

The founders of TrackingPoint is John Lupher.

Here are the details of TrackingPoint's key team members:

John Lupher: Former Co-Founder of TrackingPoint.
Contact Info: 1 email address

View details of TrackingPoint's Founder profiles and Board Members

TrackingPoint's employee count trend

TrackingPoint has 7 employees as of Mar 26. Here is TrackingPoint's employee count trend over the years:

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Top competitors of TrackingPoint include Blackhawk, Alternative Ballistics and BCB International. Here is the list of Top 10 competitors of TrackingPoint, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Blackhawk 1993, Virginia Beach (United States), Unfunded	Manufacturer of holsters, tactical gear, duty gear, bags, packs, and accessories	-	-	44/100
2nd	Alternative Ballistics 2012, Poway (United States), Seed	Developer of less-lethal firearm attachment for law enforcement and security personnel	$40K	-	42/100
3rd	BCB International 1854, Cardiff (United Kingdom), Acquired	Manufacturer of military and outdoor equipment, including personal protective equipment. The company supplies a range of products for defense, police, and marine applications. This includes survival gear, camouflage systems, and first aid kits. They also offer products for retail sale in the outdoor and camping sectors. A focus is on providing equipment for personal protection and specialized military needs.	-	-	41/100
4th	TrackingPoint 2011, Pflugerville (United States), Acquired	Precision optics and firearm technology for enhanced shooting accuracy and performance	$33.2M	Austin Ventures	40/100
5th	Hexonia 2005, Nettetal (Germany), Acquired	Manufacturer of protective equipment and clothing systems for military and police	-	-	40/100
6th	Peli 1976, Barcelona (Spain), Unfunded	Manufacturer of protective cases, lighting systems, and temperature-controlled packaging solutions	-	-	37/100
7th	Avon Technologies 2024, Melksham (United Kingdom), Unfunded	Company that specializes in designing and manufacturing respiratory protection systems, underwater rebreathers, and CBRN protection solutions for military, law enforcement, and other high-risk industries	-	-	36/100
8th	Revision Military 2001, United States, Late Stage	Ballistic eyewear and protective solutions for military, law enforcement, and civilians	$12M	Merit Capital Partners, BDC	32/100
9th	ISL 2010, Virginia Beach (United States), Unfunded	Distributor of industrial, MRO, tactical, workwear, and IT supplies	-	-	32/100
10th	SecureIt Tactical 2002, Syracuse (United States), Unfunded	Offline distributor of arms & ammunition	-	-	31/100