When was Trader Interactive founded?

Trader Interactive was founded in 2017 and raised its 1st funding round within a year of its incorporation.

Where is Trader Interactive located?

Trader Interactive is headquartered in Norfolk, United States. It is registered at Norfolk, Virginia.

How many employees does Trader Interactive have?

As of Mar 31, 2026, the latest employee count at Trader Interactive is 643.

Is Trader Interactive a funded company?

Trader Interactive is a funded company, having raised a total of $***** in its 1st and only funding round, a PE round on Jun 2017.

How much is Trader Interactive worth?

The last known valuation of Trader Interactive was $***** as of Jun 27, 2022.

When was the latest funding round of Trader Interactive?

Trader Interactive's latest funding was a $***** PE round on Jun 2017, with participation from 1 investor.

Where does Trader Interactive rank among its competitors?

Trader Interactive ranks 24th amongst 653 active competitors, of which 41 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was TruVideo, which secured $40M in Dec, 2024.

Who are the top competitors of Trader Interactive?

Trader Interactive's top competitors include MotorK, myKaarma and CDK Global. Among them, TruVideo secured the most recent funding round in December, 2024.

Trader Interactive - 2026 Company Profile, Funding & Competitors

Q: Is Trader Interactive an acquired company?

Trader Interactive got acquired by Carsales on Jun 27, 2022.

Trader Interactive is an acquired company based in Norfolk (United States), founded in 2017. It operates as a Provider of web development, digital marketing, and lead generation solutions. Trader Interactive has raised $226M in funding, with last known valuation of $*****. The company has 653 active competitors, including 41 funded and 76 that have exited. Its top competitors include companies like MotorK, myKaarma and CDK Global.

Company Details

Provider of web development, digital marketing, and lead generation solutions. The platform offers inventory management, web hosting, and digital marketing products serving the recreational vehicle, aircraft, marine, commercial vehicle, and equipment industries.

Website: www.traderinteractive.com/
Social
Email ID: *****@traderinteractive.com
Phone Number: +1 **********
Registered Address: Norfolk, Virginia

Key Metrics

Founded Year

2017

Location

Norfolk, United States

Stage

Acquired

Total Funding

$226M in 1 round

Latest Funding Round

PE, Jun 2017, $*****

Last Known Valuation

$***** as on Jun 27, 2022

Investors

Eurazeo & 1 more

Ranked

24^th among 653 active competitors

Employee Count

643 as on Mar 31, 2026

Investment & Acquisitions

Statistical Surveys & 4 more

Similar Companies

MotorK & 430 more

Exit Details

Acquired by Carsales (Jun 27, 2022)

View Trader Interactive's full profile

Trader Interactive is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
TRADER INTERACTIVE, LLC CIN: 270807270 , United States, Active	Dec 26, 999	-	385 (As on Dec 31, 2024)	-

Trader Interactive got acquired by Carsales on Jun 27, 2022 at an acquisition amount of $*****.

Click here to take a look at Trader Interactive's acquisition in detail

Trader Interactive has raised a total funding of $226M over 1 round. Its latest funding round was a PE round on Jun 2017 for $*****. 1 investor participated in its latest round. Trader Interactive has 2 institutional investors.

Here is the list of recent funding rounds of Trader Interactive:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 2017	6073837	PE	6600971	6379715	7583374	9009154

Access funding benchmarks and valuations. Sign up today!

View details of Trader Interactive's funding rounds and investors

Trader Interactive's employee count trend

Trader Interactive has 643 employees as of Mar 26. Here is Trader Interactive's employee count trend over the years:

Employee count trend for Trader Interactive

Uncover Trader Interactive's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Trader Interactive include MotorK, myKaarma and CDK Global. Here is the list of Top 10 competitors of Trader Interactive, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MotorK 2010, London (United Kingdom), Public	Cloud based digital marketing solutions for the automotive industry	$14.2M	Zobito, 83NORTH & 9 others	71/100
2nd	myKaarma 2012, Long Beach (United States), Series B	SaaS driven Customer Interaction Management solution provider	$15M	Kayne Anderson Capital Advisors, H.I.G. Capital ... & 2 others	64/100
3rd	CDK Global 1972, Hoffman Estates (United States), Acquired	Platform offering software and services for automotive retail operations	-	Elliott Management, Sachem Head & 1 others	63/100
4th	Xtime 2004, San Francisco (United States), Acquired	Automotive service experience platform driving efficiency, profitability, and customer retention	$26.5M	Saints Capital, Bessemer Venture Partners ... & 6 others	62/100
5th	Rollick 2017, Austin (United States), Seed	Omnichannel marketing automation for automotive industries	$5.6M	Silverton Partners, Autotech Ventures & 3 others	62/100
6th	CarNow 2014, Atlanta (United States), Series A	SaaS-driven digital communication solution for dealers to engage with customers	$30M	Runway Growth Capital, Gutbrain Ventures & 3 others	62/100
7th	Impel 2011, Syracuse (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$126M	Wavecrest Growth Partners, Silversmith & 5 others	59/100
8th	automotiveMastermind 2012, New York City (United States), Acquired	Provider of technology that helps automotive dealerships predict buyer behavior	$47.7M	JMI Management, Brighton Park Capital	57/100
9th	TruVideo 2015, Wellesley (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$40M	TZP Group, Avenue Growth Partners & 1 others	57/100
10th	Affinitiv 1999, Buffalo Grove (United States), Late Stage	Cloud based marketing automation platform for the automobile industry	-	Riverside, CIP Capital & 2 others	56/100
24th	Trader Interactive 2017, Norfolk (United States), Acquired	Provider of web development, digital marketing, and lead generation solutions	$226M	Eurazeo, Carsales	56/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on Trader Interactive's competitors? Click here to see the top ones

Trader Interactive has not made any investments yet. Trader Interactive has made 5 acquisitions.

Here is the list of latest three $acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jan 04, 2021	Acquisition	Statistical Surveys	1958	Grand Rapids (United States)
Feb 12, 2020	Acquisition	Trade-A-Plane	1937	Everett (United States)
Feb 12, 2020	Acquisition	Rock & Dirt	1950	Crossville (United States)