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Transformative - About the company

Transformative is a series C company based in Gurugram (India), founded in 2010 by Rishabh Chopra. It operates as an Online retailer of Ayurveda-inspired brands and products for personal well-being. Transformative has raised $48.1M in funding from Jungle Ventures and Unity Small Finance Bank, with a current valuation of *****. The company has 212 active competitors, including 13 funded and 6 that have exited. Its top competitors include companies like Nat Habit, Inde Wild and Forest Essentials.

Company Details

Online retailer of Ayurveda-inspired brands and products for personal well-being. The business offers a selection of brands focused on enhancing well-being and restoring harmony. It operates as a platform for Ayurveda-inspired products.
Social
XFacebook
Email ID
*****@transformative.in
Phone Number
+91 **********
Key Metrics
Founded Year
2010
Location
Gurugram, India
Stage
Series C
Total Funding
$48.1M in 11 rounds
Latest Funding Round
Post Money Valuation
***** as on Jun 10, 2026
Ranked
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2025
Employee Count
238 as on Mar 31, 2025
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Transformative's funding and investors

Transformative has raised a total funding of $48.1M over 11 rounds. Its first funding round was on Mar 31, 2012. Its latest funding round was a Series C round on Jun 10, 2026 for $*****. 3 investors participated in its latest round. Transformative has 33 institutional investors and 55 angel investors.

Here is the list of recent funding rounds of Transformative:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 10, 2026
5869777
Series C
6303199
4338797
6419434
3218959
Jul 29, 2024
9355409
Series C
6505631
2255268
6318553
8527293
Dec 01, 2023
3056028
Series C
6245440
3533945
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Transformative's founders and board of directors

Founder? Claim Profile
The founders of Transformative is Rishabh Chopra. Rishabh Chopra is the CEO of Transformative.
Here are the details of Transformative's key team members:

Transformative's Board of Directors

Transformative's board has 3 active members. Rishabh Chopra is part of team and Pawan Chopra and Arpit Beri are independent board members.
Here is the list of Transformative's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
15y 11m
Independent board member
-
Current
10y 5m
isucwd{
Independent board member
-
Current
1y 3m

Transformative's employee count trend

Transformative has 238 employees as of Mar 25. The total employee count is 49.0% more than what it was in Mar 24. Here is Transformative's employee count trend over the years:
Employee count trend for Transformative
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Transformative's Competitors and alternates

Top competitors of Transformative include Nat Habit, Inde Wild and Forest Essentials. Here is the list of Top 10 competitors of Transformative, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Nat Habit
Nat Habit
2018, Gurugram (India), Series B
Online platform offering beauty and skincare products
$17M
70/100
2nd
Logo for Inde Wild
Inde Wild
2021, Mumbai (India), Seed
Retailer of ayurvedic skincare and hair care products
$8M
63/100
3rd
Logo for Transformative
Transformative
2010, Gurugram (India), Series C
Online retailer of Ayurveda-inspired brands and products for personal well-being
$48.1M
56/100
4th
Logo for Forest Essentials
Forest Essentials
2000, Noida (India), Acquired
Online brand offering Ayurvedic skincare and body care products
$1.63M
56/100
5th
Logo for The Ayurveda
The Ayurveda
2021, Gurugram (India), Series A
Online platform offering multi-category ayurvedic-based beauty and wellness products
$12.9M
53/100
6th
Logo for Just Herbs
Just Herbs
2002, Sahibzada Ajit Singh Nagar (India), Acquired
Traditional company manufacturing and marketing ayurvedic skin care products
$1.57M
52/100
7th
Logo for The Ayurveda Experience
The Ayurveda Experience
2010, Singapore (Singapore), Unfunded
Online platform offering ayurvedic multi-category beauty products
-
-
51/100
8th
Logo for Ghar Soaps
Ghar Soaps
2019, Pune (India), Seed
Provider of natural and paraben-free skincare products
$4.14M
-
49/100
9th
Logo for Himalaya
Himalaya
1930, Bengaluru (India), Unfunded
Manufactures and markets pharmaceutical-grade ayurvedic drugs
-
-
48/100
10th
Logo for Kama Ayurveda
Kama Ayurveda
2002, Coimbatore (India), Acquired
Retailer of natural skincare hair care and body care products
$25.1M
48/100
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Transformative's Latest cap tables and shareholding

Founders own 24.16%, Funds (largest shareholder) own 43.98%, Enterprises own 5.49% and Angels own 18.77%. The net worth of Transformative's founders is INR 497Cr as of Jun 10, 2026.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
24.16%
497Cr
4809017
9147875
8322310
5699691
2191730
7239845
5371618
7125970
2715818
2915123
Fund
43.98%
904Cr
7765169
2343520
1026048
2805200
8996745
6120829
8097947
4968482
8428643
4090512
50
30
50
76
22
37
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Enterprise
5.49%
113Cr
10013
24083
16990
34099
Angel
18.77%
386Cr
7283615
1484267
9506144
7093031
14
71
14
19
31
31
Other People
1.55%
31.8Cr
3
6
4
1
ESOP Pool
3.49%
71.7Cr
371
961
536
916
Other Investors
2.56%
52.6Cr
41
40
11
88
Total
100.00%
2,060Cr
3890009
6136914
5050937
9570374
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Transformative's Shareholding

Transformative's Investments and acquisitions

Transformative has made no investments or acquisitions yet.

Reports related to Transformative

Here is the latest report on Transformative's sector:

News related to Transformative

Media has covered Transformative for 1 event in last 1 year.
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FAQs about Transformative

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