When was Tray founded?

Tray was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Tray located?

Tray is headquartered in San Francisco, United States.

Who is the current CEO of Tray?

Rich Waldron of Tray. They have also founded 1 company and are angel investors in 4 startups, including Plan.nr and Tray.io.

How many employees does Tray have?

As of May 31, 2026, the latest employee count at Tray is 139.

Is Tray a funded company?

Tray is a funded company, having raised a total of $150M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 01, 2012.

How much is Tray worth?

The latest valuation of Tray is $***** as of Sep 27, 2022.

When was the latest funding round of Tray?

Tray's latest funding was a $***** Series C round on Sep 27, 2022, with participation from 6 investors. Its primary sector is PaaS. In United States, the PaaS sector has seen $1.31B in funding in 2026 to date.

Where does Tray rank among its competitors?

Tray ranks 5th amongst 165 active competitors, of which 32 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Digibee, which secured $60M in May, 2023.

Who are the top competitors of Tray?

Tray's top competitors include Software AG, Jitterbit and Workato. Among them, Digibee secured the most recent funding round in May, 2023.

Tray - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of AI-powered automation platform. It enables businesses to connect and automate various systems, services, and applications. It provides a robust set of tools and connectors to facilitate data integration, workflow automation, and business process management.

Website: tray.ai
Social
Email ID: *****@tray.ai
Phone Number: +1 **********

Key Metrics

Founded Year

2012

Location

San Francisco, United States

Stage

Series C

Total Funding

$150M in 8 rounds

Latest Funding Round

Series C, Sep 27, 2022, $*****

Post Money Valuation

$***** as on Sep 27, 2022

Investors

Spark Capital & 23 more

Ranked

5^th among 165 active competitors

Employee Count

139 as on May 31, 2026

Investment & Acquisitions

Vanti

Similar Companies

Software AG & 205 more

View Tray's full profile

Tray has raised a total funding of $150M over 8 rounds. Its first funding round was on Nov 01, 2012. Its latest funding round was a Series C round on Sep 27, 2022 for $*****. 6 investors participated in its latest round. Tray has 20 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Tray:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 27, 2022	8094539	Series C	8967051	7495507	3507289	5744687
Nov 26, 2019	3264049	Series C	9495351	8489803	3484899	GGV Capital & 2 more
Apr 23, 2019	8380944	Series B	9190110	2921000	Spark Capital	Meritech & 3 more

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View details of Tray's funding rounds and investors

The founders of Tray are Rich Waldron, Dominic Lewis and Alistair Russell. Rich Waldron is the CEO of Tray.

Here are the details of Tray's key team members:

Rich Waldron: Co-Founder & CEO of Tray and founder of 2 other companies, Plan.nr and Tray.io. They are also an angel investor in 4 startups.
Contact Info: 1 email address
Dominic Lewis: Co-founder of Tray and founder of 1 other company.
Alistair Russell: Co-Founder & CTO of Tray and founder of 1 other company.
Contact Info: 2 email addresses

View details of Tray's Founder profiles and Board Members

Tray's employee count trend

Tray has 139 employees as of May 26. Here is Tray's employee count trend over the years:

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Top competitors of Tray include Software AG, Jitterbit and Workato. Here is the list of Top 10 competitors of Tray, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Software AG 1969, Darmstadt (Germany), Acquired	Provider of digital transformation solutions, services, and enterprise application products	-	Silver Lake, EIP & 3 others	77/100
2nd	Jitterbit 2004, Alameda (United States), Series C	Platform offering API management software	$45M	KKR, Salesforce Ventures & 8 others	71/100
3rd	Workato 2013, Mountain View (United States), Series E	AI powered automation and iPaaS solutions for enterprises	$421M	Storm Ventures, Battery Ventures & 10 others	65/100
4th	MuleSoft 2006, San Francisco (United States), Series G	Cloud based API management platform	$259M	New Enterprise Associates, Lightspeed Venture Partners ... & 21 others	65/100
5th	Tray 2012, San Francisco (United States), Series C	Provider of AI-powered automation platform	$150M	Meritech, True Ventures & 22 others	64/100
6th	Boomi 2000, Berwyn (United States), Acquired	Cloud based API management and ipaas solutions	$5.15M	Golub Growth, FirstMark & 1 others	63/100
7th	Magic Software Enterprises 1983, Or Yehuda (Israel), Public	Provider of enterprise software solutions focused on integration, application development, and digital transformation tools	-	Compass Ventures Group	63/100
8th	Adeptia 2000, Chicago (United States), Series C	Cloud based data integration platform for enterprises	$65M	PSG, ARCH Development Partners	63/100
9th	Digibee 2017, Weston (United States), Series B	Cloud-based platform offering data integration solutions	$96.2M	GAA Investments, SoftBank Latin America Fund ... & 9 others	63/100
10th	Celigo 2011, Redwood City (United States), Series C	Provider of intelligent automation platform for business process integration and optimization	$79.7M	OMERS, TVC Capital & 3 others	62/100