When was Tray founded?

Tray was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Tray located?

Tray is headquartered in San Francisco, United States.

Who is the current CEO of Tray?

Rich Waldron of Tray. They are also angel investors in 4 startups, including Plan.nr and Tray.io.

How many employees does Tray have?

As of Mar 31, 2026, the latest employee count at Tray is 141.

Is Tray a funded company?

Tray is a funded company, having raised a total of $150M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 01, 2012.

How much is Tray worth?

The latest valuation of Tray is $***** as of Sep 27, 2022.

When was the latest funding round of Tray?

Tray's latest funding was a $***** Series C round on Sep 27, 2022, with participation from 6 investors.

Where does Tray rank among its competitors?

Tray ranks 7th amongst 164 active competitors, of which 32 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Adeptia, which secured $65M in Mar, 2023.

Who are the top competitors of Tray?

Tray's top competitors include Software AG, Jitterbit and Workato. Among them, Adeptia secured the most recent funding round in March, 2023.

Tray - 2026 Company Profile, Team, Funding & Competitors

Tray is a series C company based in San Francisco (United States), founded in 2012 by Rich Waldron, Dominic Lewis and Alistair Russell. It operates as a Provider of AI-powered automation platform. Tray has raised $150M in funding from investors like Spark Capital, True Ventures and GGV Capital, with a current valuation of $*****. The company has 164 active competitors, including 32 funded and 28 that have exited. Its top competitors include companies like Software AG, Jitterbit and Workato.

Company Details

Provider of AI-powered automation platform. It enables businesses to connect and automate various systems, services, and applications. It provides a robust set of tools and connectors to facilitate data integration, workflow automation, and business process management.

Website: tray.ai
Social
Email ID: *****@tray.ai
Phone Number: +1 **********

Key Metrics

Founded Year

2012

Location

San Francisco, United States

Stage

Series C

Total Funding

$150M in 8 rounds

Latest Funding Round

Series C, Sep 27, 2022, $*****

Post Money Valuation

$***** as on Sep 27, 2022

Investors

Spark Capital & 23 more

Ranked

7^th among 164 active competitors

Employee Count

141 as on Mar 31, 2026

Investment & Acquisitions

Vanti

Similar Companies

Software AG & 204 more

View Tray's full profile

Tray has raised a total funding of $150M over 8 rounds. Its first funding round was on Nov 01, 2012. Its latest funding round was a Series C round on Sep 27, 2022 for $*****. 6 investors participated in its latest round. Tray has 20 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Tray:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 27, 2022	9285357	Series C	5041456	2104058	7296728	4662437
Nov 26, 2019	3284588	Series C	7787340	1408169	6628734	GGV Capital & 2 more
Apr 23, 2019	9426059	Series B	9294911	1204200	Spark Capital	Meritech & 3 more

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View details of Tray's funding rounds and investors

The founders of Tray are Rich Waldron, Dominic Lewis and Alistair Russell. Rich Waldron is the CEO of Tray.

Here are the details of Tray's key team members:

Rich Waldron: Co-Founder & CEO of Tray and founder of 2 other companies, Plan.nr and Tray.io. They are also an angel investor in 4 startups.
Contact Info: 1 email address
Dominic Lewis: Co-Founder of Tray and founder of 2 other companies, Plan.nr and Tray.io.
Contact Info: 2 email addresses
Alistair Russell: Co-Founder & CTO of Tray and founder of 1 other company.
Contact Info: 2 email addresses

View details of Tray's Founder profiles and Board Members

Tray's employee count trend

Tray has 141 employees as of Mar 26. Here is Tray's employee count trend over the years:

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Top competitors of Tray include Software AG, Jitterbit and Workato. Here is the list of Top 10 competitors of Tray, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Software AG 1969, Darmstadt (Germany), Acquired	Provider of digital transformation solutions, services, and enterprise application products	-	Silver Lake, EIP & 3 others	77/100
2nd	Jitterbit 2004, Alameda (United States), Series C	Platform offering API management software	$45M	KKR, Salesforce Ventures & 8 others	72/100
3rd	Workato 2013, Mountain View (United States), Series E	AI powered automation and iPaaS solutions for enterprises	$421M	Storm Ventures, Battery Ventures & 10 others	71/100
4th	Adeptia 2000, Chicago (United States), Series C	Cloud based data integration platform for enterprises	$65M	PSG, ARCH Development Partners	68/100
5th	Celigo 2011, Redwood City (United States), Series C	Provider of integration platform as a service	$79.7M	OMERS, TVC Capital & 3 others	66/100
6th	MuleSoft 2006, San Francisco (United States), Series G	Cloud based API management platform	$259M	New Enterprise Associates, Lightspeed Venture Partners ... & 21 others	65/100
7th	Tray 2012, San Francisco (United States), Series C	Provider of AI-powered automation platform	$150M	OpenOcean, Spark Capital & 22 others	64/100
8th	Boomi 2000, Berwyn (United States), Acquired	Cloud based API management and ipaas solutions	$5.15M	Golub Growth, FirstMark & 1 others	63/100
9th	Bedrock Data 2012, Boston (United States), Acquired	Data Integration Platform	$4.11M	Alumni Ventures, .406 Ventures & 3 others	61/100
10th	SnapLogic 2006, San Mateo (United States), Series G	AI based platform offering ipaas solution	$381M	Andreessen Horowitz, Ignition Partners & 23 others	60/100