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Tray - About the company

Tray is a series C company based in San Francisco (United States), founded in 2012 by Rich Waldron and Alistair Russell. It operates as a Provider of AI-powered automation platform. Tray has raised $150M in funding from investors like Spark Capital, True Ventures and Meritech, with a current valuation of $*****. The company has 173 active competitors, including 35 funded and 31 that have exited. Its top competitors include companies like Software AG, Jitterbit and Quickwork.

Company Details

Provider of AI-powered automation platform. It enables businesses to connect and automate various systems, services, and applications. It provides a robust set of tools and connectors to facilitate data integration, workflow automation, and business process management.
Website
tray.ai
Social
XFacebook
Email ID
*****@tray.ai
Phone Number
+1 **********
Key Metrics
Founded Year
2012
Location
San Francisco, United States
Stage
Series C
Total Funding
$150M in 9 rounds
Latest Funding Round
Post Money Valuation
$***** as on Sep 27, 2022
Ranked
Employee Count
134 as on Aug 31, 2026
Investment & Acquisitions
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Tray's funding and investors

Tray has raised a total funding of $150M over 9 rounds. Its first funding round was on Nov 01, 2012. Its latest funding round was a Series C round on Sep 27, 2022 for $*****. 6 investors participated in its latest round. Tray has 19 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Tray:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Sep 27, 2022
7998686
Series C
8633858
8735572
5797955
6494627
Nov 26, 2019
6976036
Series C
8653784
6580974
6092646
Apr 23, 2019
8750984
Series B
7577559
4006210
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Tray's founders and board of directors

Founder? Claim Profile
The founders of Tray are Rich Waldron and Alistair Russell. Rich Waldron is the CEO of Tray.
Here are the details of Tray's key team members:

Tray's employee count trend

Tray has 134 employees as of Aug 26. Here is Tray's employee count trend over the years:
Employee count trend for Tray
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Tray's Competitors and alternates

Top competitors of Tray include Software AG, Jitterbit and Quickwork. Here is the list of Top 10 competitors of Tray, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Software AG
Software AG
1969, Darmstadt (Germany), Acquired
Provider of digital transformation solutions, services, and enterprise application products
-
72/100
2nd
Logo for Jitterbit
Jitterbit
2004, Alameda (United States), Series C
Platform offering API management software
$45M
70/100
3rd
Logo for Quickwork
Quickwork
2015, Mumbai (India), Series A
Provider of enterprise integration and workflow automation software for businesses
$17.7M
67/100
4th
Logo for Boomi
Boomi
2000, Berwyn (United States), Acquired
Cloud based API management and ipaas solutions
$5.15M
65/100
5th
Logo for Workato
Workato
2013, Mountain View (United States), Series E
AI powered automation and iPaaS solutions for enterprises
$421M
65/100
6th
Logo for N8n
N8n
2019, Berlin (Germany), Series C
Developer of workflow automation software for building integrated technical processes
$254M
65/100
7th
Logo for Tray
Tray
2012, San Francisco (United States), Series C
Provider of AI-powered automation platform
$150M
63/100
8th
Logo for Serval
Serval
2024, San Francisco (United States), Series B
Developer of artificial intelligence agents for automated information technology workflows
$127M
63/100
9th
Logo for Digibee
Digibee
2017, Weston (United States), Series B
Cloud-based platform offering data integration solutions
$96.2M
63/100
10th
Logo for Adeptia
Adeptia
2000, Chicago (United States), Series C
Cloud based data integration platform for enterprises
$65M
62/100
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Tray's Investments and acquisitions

Tray has acquired Vanti. Tray has not made any investments as of now.

Reports related to Tray

Here is the latest report on Tray's sector:

News related to Tray

lockFilter this list
Media has covered Tray for a total of 2 events in the last 1 year, 2 of them have been about company updates.
•
Tray.ai Launches Low-code ITSM AgentChannelVision Magazine•Apr 23, 2025•Tray
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