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Tricolor - About the company

Tricolor is a series C company based in Dallas (United States), founded in 2007 by Daniel Chu. Tricolor has raised $130M in funding from BlackRock. The company has 1413 active competitors, including 9 funded and 17 that have exited. Its top competitors include companies like Carvana, Droom and Copart.

Company Details

Social
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Email ID
*****@tricolor.com
Phone Number
+1 **********
Key Metrics
Founded Year
2007
Location
Dallas, United States
Stage
Series C
Total Funding
$130M in 3 rounds
Investors
Ranked
Employee Count
345 as on Mar 31, 2026
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Tricolor's funding and investors

Tricolor has raised a total funding of $130M over 3 rounds. Its first funding round was on Feb 06, 2020. Its latest funding round was a Conventional Debt round on Sep 13, 2022 for $*****. 1 investor participated in its latest round. Tricolor has 3 institutional investors.

Here is the list of recent funding rounds of Tricolor:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Sep 13, 2022
5067482
Conventional Debt
1227377
6057911
2243849
3329846
Sep 09, 2021
6514393
Series C
7394790
1500733
4336944
1647256
Feb 06, 2020
6035122
Series B
8783247
1321554
2712929
3256117
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Tricolor's founders and board of directors

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The founders of Tricolor is Daniel Chu.
Here are the details of Tricolor's key team members:

Tricolor's employee count trend

Tricolor has 345 employees as of Mar 26. Here is Tricolor's employee count trend over the years:
Employee count trend for Tricolor
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Tricolor's Competitors and alternates

Top competitors of Tricolor include Carvana, Droom and Copart. Here is the list of Top 10 competitors of Tricolor, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Carvana
Carvana
2012, Phoenix (United States), Public
Online dealer of pre owned cars
$460M
84/100
2nd
Logo for Droom
Droom
2014, Gurugram (India), Series G
Online retailer of used and new automobiles, plus related services
$344M
75/100
3rd
Logo for Copart
Copart
1982, Dallas (United States), Public
Online marketplace for used and salvaged vehicles
$1.1M
-
74/100
4th
Logo for CarLotz
CarLotz
2011, Charlotte (United States), Acquired
Online P2P consignment-based car trading platform
$37M
68/100
5th
Logo for Vroom
Vroom
2013, New York City (United States), Public
Online dealer of used cars
$708M
67/100
6th
Logo for CarMax
CarMax
1993, Richmond (United States), Public
Retailer of used cars
-
-
66/100
7th
Logo for Tricolor
Tricolor
2007, Dallas (United States), Series C
-
$130M
55/100
8th
Logo for DriveTime
DriveTime
2002, Tempe (United States), Funding Raised
Automotive dealerships network focused on used cars
-
50/100
9th
Logo for Meyers RV Superstores
Meyers RV Superstores
1967, Caledonia (United States), Unfunded
Retailer of used cars and automotive parts
-
-
43/100
10th
Logo for Jim Ellis
Jim Ellis
1970, Atlanta (United States), Unfunded
Platform where can buy and sell used cars
-
-
43/100
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Tricolor's Investments and acquisitions

Tricolor has made no investments or acquisitions yet.

News related to Tricolor

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Media has covered Tricolor for a total of 9 events in the last 1 year, 4 of them have been about company updates.
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FAQs about Tricolor

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