When was Trouva founded?

Trouva was founded in 2013 and raised its 1st funding round within a year of its incorporation.

Where is Trouva located?

Trouva is headquartered in London, United Kingdom. It is registered at 60 Worship Street, London, England, EC2A 2EZ.

Which legal entities is Trouva associated with?

Trouva is associated with STREETHUB LTD.

How many employees does Trouva have?

As of Apr 30, 2026, the latest employee count at Trouva is 17.

Is Trouva an acquired company?

Trouva got acquired by undefined on Jun 10, 2025.

Is Trouva a funded company?

Trouva is a funded company, having raised a total of $41.1M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 20, 2013.

How much is Trouva worth?

The last known valuation of Trouva was $***** as of Dec 17, 2020.

When was the latest funding round of Trouva?

Trouva's latest funding was a $***** Series B round on Dec 17, 2020, with participation from 0 investor.

Where does Trouva rank among its competitors?

Trouva ranks 6th amongst 986 active competitors, of which 25 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Etsy, which secured $650M in Jun, 2025.

Who are the top competitors of Trouva?

Trouva's top competitors include Zulily, eBay and Etsy. Among them, Etsy secured the most recent funding round in June, 2025.

Trouva - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Trouva is an online retailer of multi-category fashion products. The product catalog includes clothing, footwear, fashion accessories for men, women, and kids. It also offers lifestyle products, home care, garden supplies, etc.

Website: www.trouva.com/
Social
Registered Address: 60 Worship Street, London, England, EC2A 2EZ

Key Metrics

Founded Year

2013

Location

London, United Kingdom

Stage

Acquired

Total Funding

$41.1M in 6 rounds

Latest Funding Round

Series B, Dec 17, 2020, $*****

Last Known Valuation

$***** as on Dec 17, 2020

Investors

Octopus Ventures & 66 more

Ranked

6^th among 986 active competitors

Employee Count

17 as on Apr 30, 2026

Similar Companies

Flipkart & 3592 more

Exit Details

Acquired

View Trouva's full profile

Trouva is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
STREETHUB LTD CIN: 8346380 , Germany, Active	Jan 02, 2013	-	32 (As on Jul 31, 2022)

Trouva got acquired by on Jun 10, 2025.

Click here to take a look at Trouva's acquisition in detail

Trouva has raised a total funding of $41.1M over 6 rounds. Its first funding round was on Mar 20, 2013. Trouva has 14 institutional investors and 53 angel investors.

Here is the list of recent funding rounds of Trouva:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 17, 2020	4147853	Series B	4721808	5225482	8811361	2749418
May 22, 2019	7791966	Series B	6302657	2933961	4787679	C4 Ventures & 3 more
Apr 04, 2017	1836200	Series A	3717555	4511354	BGF	Index Ventures & 4 more

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View details of Trouva's funding rounds and investors

The founders of Trouva are Mandeep Singh, Glen Walker, Maxim Berglund and Alex Loizou.

Here are the details of Trouva's key team members:

Mandeep Singh: Founder of Trouva. They are also an angel investor in 66 startups and serve on the boards of 2 companies.
Glen Walker: Former Co-Founder of Trouva and founder of 1 other company. They serve on the board of 1 company.
Maxim Berglund: Former Co-Founder of Trouva. They serve on the board of 1 company.
Alex Loizou: Former Co-Founder & CEO of Trouva. They serve on the board of 1 company.

Trouva's Board of Directors

Trouva's board has 6 active members. Mandeep Singh, Glen Walker and Alex Loizou are part of team and Niall Wass, Jonathan Simon and Jo Anthony Jason Oliver are independent board members.

Here is the list of Trouva's board of directors:

Name	Type	Representing	Status	Duration
Mandeep Singh	Team	-	Current	13y 4m
Glen Walker	Team	-	Current	9y 0m
Alex Loizou	Team	-	Current	12y 11m
pajcxhe	Team	-	Past	1y 8m
qpehnfn	Team	-	Past	8y 3m
Niall Wass	Independent board member	-	Current	7y 8m
gzazfkf	Independent board member	-	Current	2y 4m
dinqusw	Independent board member	-	Current	7y 1m
kuvwnyu	Independent board member	-	Past	5y 7m
xbaifpj	Independent board member	-	Past	9y 4m
zwsmyro	Independent board member	-	Past	6y 7m

View details of Trouva's Founder profiles and Board Members

Trouva's employee count trend

Trouva has 17 employees as of Apr 26. Here is Trouva's employee count trend over the years:

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Top competitors of Trouva include Zulily, eBay and Etsy. Here is the list of Top 10 competitors of Trouva, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zulily 2009, Seattle (United States), Acquired	Online shopping platform using flash sales	$135M	Meritech, August Capital & 5 others	84/100
2nd	eBay 1995, San Jose (United States), Public	Online retailer of electronics, cars, fashion, collectibles, sports, and more	-	Elliott Management, Starboard Value & 9 others	81/100
3rd	Etsy 2005, Dublin (Ireland), Public	Online marketplace offering multi-category products from independent designers	$98M	Accel, Union Square Ventures & 24 others	81/100
4th	Groupon 2007, Chicago (United States), Public	Online marketplace offering deals on multi-category products and services	$950M	TCV, Silver Lake & 27 others	70/100
5th	Recharge.com 2012, Nijmegen (Netherlands), Acquired	Online retailer of mobile top-ups, gift cards, and payment cards	$60.3M	Prime Ventures, SmartFin & 3 others	69/100
6th	Trouva 2013, London (United Kingdom), Acquired	Online retailer of multi-category fashion products	$41.1M	Index Ventures, BGF & 65 others	63/100
7th	Argos 1973, Milton Keynes (United Kingdom), Acquired	Online retailer offering multi-category products	-	-	60/100
8th	Xtribe 2005, London (United Kingdom), Series A	Operator of a digital marketplace for buying selling and renting	$12.9M	Rivacold, ONE Swiss bank & 1 others	58/100
9th	OnBuy 2006, Bournemouth (United Kingdom), Series A	Online marketplace offering multi-category consumer products	$58.7M	Fuel Ventures, One World Peace Maker Foundation ... & 60 others	58/100
10th	Recoup 2011, San Francisco (United States), Unfunded	Platform that brings businesses, consumers and non-profits together	-	-	57/100