Tru Fru - About the company
Tru Fru is an acquired company based in West Valley City (United States), founded in 2016 by Brian Neville, Taz Murray and Brandon O'Brien. It operates as a Brand of chocolates. The company has 425 active competitors, including 36 funded and 40 that have exited. Its top competitors include companies like Mondelez International, Cadbury and The Hershey Company.
Company Details
- Website
- trufru.com
- Social
- Email ID
- *****@trufru.com
- Phone Number
- +1 **********
- Registered Address
- 3489 West 2100 South Suite 350, West Valley City, UT 84119, US
Key Metrics
Founded Year
2016
Location
West Valley City, United States
Stage
Acquired
Ranked
11th among 425 active competitors
Employee Count
104 as on Apr 30, 2026
Similar Companies
Exit Details
Acquired by Mars (Dec 19, 2022)
Legal entities associated with Tru Fru
Tru Fru is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
TRU FRU, LLC CIN: 20238013283 , United States, Active | Sep 28, 2023 | - | - | - |
Tru Fru's acquisition details
Tru Fru got acquired by Mars on Dec 19, 2022.
Click here to take a look at Tru Fru's acquisition in detail
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Tru Fru's funding and investors
Tru Fru has not raised any funding rounds yet.
Tru Fru's founders and board of directors
Founder? Claim ProfileThe founders of Tru Fru are Brian Neville, Taz Murray and Brandon O'Brien. Brian Neville and Harvey Millar are the CEOs of Tru Fru.
Here are the details of Tru Fru's key team members:
- Brian Neville: Co-Founder & CEO of Tru Fru.
- Taz Murray: Former Co-Founder of Tru Fru.
- Brandon O'Brien: Co-Founder & COO of Tru Fru.
- Harvey Millar: CEO of Tru Fru. Contact Info: 1 email address
View details of Tru Fru's Founder profiles and Board Members
Tru Fru's employee count trend
Tru Fru has 104 employees as of Apr 26. Here is Tru Fru's employee count trend over the years:
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Tru Fru's Competitors and alternates
Top competitors of Tru Fru include Mondelez International, Cadbury and The Hershey Company. Here is the list of Top 10 competitors of Tru Fru, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Mondelez International 2012, Chicago (United States), Public | Brand of multi-category convenience food | - | 67/100 | |
2nd |  Cadbury 1824, Bournville (United Kingdom), Acquired | Brand of confectionery | - | 61/100 | |
3rd | The Hershey Company 1894, Hershey (United States), Public | Manufacturer and brand of confectionery products | - | 61/100 | |
4th |  Oobli 2014, Davis (United States), Series B | Brand of chocolate | $50.1M | 60/100 | |
5th | California Cultured 2020, Davis (United States), Seed | Limited information available | $27.9M | 59/100 | |
6th | See's Candies 1921, Los Angeles (United States), Acquired | Confectionery brand | - | - | 53/100 |
7th | GODIVA 1926, New York City (United States), Acquired | Gourmet chocolate gifts and truffles for every occasion | - | 51/100 | |
8th | Ghirardelli 1852, San Francisco (United States), Acquired | Manufacturer and marketer of chocolate products | - | 51/100 | |
9th |  HERSHEY'S 1894, Hershey (United States), Public | Your go-to destination for recipes, celebration ideas, and family activities | - | - | 50/100 |
10th | Alter Eco Foods 2005, San Francisco (United States), Acquired | Producer of plant based chocolate products | $5.05M | 49/100 | |
11th |  Tru Fru 2016, West Valley City (United States), Acquired | Brand of chocolates | - | - | 47/100 |
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Tru Fru's Investments and acquisitions
Tru Fru has made no investments or acquisitions yet.
News related to Tru Fru
Media has covered Tru Fru for 1 event in last 1 year, It was about company updates.
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Tru Fru recalls freeze-dried products due to potential metal contamination.PR Newswire•Sep 27, 2025•Tru Fru
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Tarte Launches First Food Collaboration with Tru FruGlobal CosmeticNews•Apr 09, 2025•Tarte Cosmetics, Tru Fru
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Kopper’s and Tru Fru triumph at Sweets and Snacks 2023Confectionery News•May 23, 2023•Kopper's Chocolate, Tru Fru
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Mars Acquires Whole-Fruit Snacking Brand Trü FrüMars•Dec 19, 2022•Mars, Tru Fru, Effem, Simpson Thacher and 1 other
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Tru Fru plans to cover one billion pieces of fruit in chocolate in 2022FoodNavigator-USA•Feb 03, 2022•Tru Fru
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Trü Frü Launches Exclusively at Target – Nature’s Hyper-Chilled Piña ColadaBusiness Wire•Oct 25, 2021•Tru Fru
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Frozen start-up Tru Fru grabs two innovation awards at 2019 Sweets & Snacks ExpoConfectionery News•May 21, 2019•Tru Fru
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