When was Mars founded?

Mars was founded in 1911 and raised its 1st funding round 103 years after it was founded.

Where is Mars located?

Mars is headquartered in Mclean, United States. It is registered at 10, Kay Fiskers Plads, København S, 2300.

How many employees does Mars have?

As of Apr 30, 2026, the latest employee count at Mars is 66214.

Is Mars a funded company?

Mars is a funded company, having raised an undisclosed amount across 7 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on Jan 04, 2014.

When was the latest funding round of Mars?

Mars' latest funding was a $***** Conventional Debt round on Apr 17, 2023, with participation from 0 investor.

Where does Mars rank among its competitors?

Mars ranks 5th amongst 292 active competitors, of which 26 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Drools, which secured an undisclosed amount in May, 2025.

Who are the top competitors of Mars?

Mars' top competitors include Panera Bread, Freshpet and Drools. Among them, Drools secured the most recent funding round in May, 2025.

Mars - 2026 Company Profile, Team, Funding & Competitors

Company Details

Brand of grains, legumes, meals, snacks, and pet care & confectionery products. Its other products include candies, chocolate, chewing gum, mints, and nutritional products.

Website: www.mars.com/
Social
Phone Number: +1 **********
Registered Address: 10, Kay Fiskers Plads, København S, 2300

Key Metrics

Founded Year

1911

Location

Mclean, United States

Stage

Funding Raised

Latest Funding Round

Conventional Debt, Apr 17, 2023, $*****

Investors

Bank of America & 5 more

Ranked

5^th among 292 active competitors

Employee Count

66,214 as on Apr 30, 2026

Investment & Acquisitions

Oh Norman & 42 more

Similar Companies

Panera Bread & 795 more

View Mars' full profile

Mars is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
WRIGLEY INDIA PRIVATE LIMITED CIN: U99999KA1995PTC019415 , India, Inactive for e-filing	Dec 18, 1995	$33.2M (As on Mar 31, 2022)	351 (As on Mar 01, 2026)
MARS DANMARK A/S CIN: 63203211 , Denmark, Active	Nov 04, 1971	-	154 (As on Mar 31, 2024)
MARS INTERNATIONAL INDIA PRIVATE LIMITED CIN: U74899DL1994PTC059114 , India, Active	May 19, 1994	$281M (As on Mar 31, 2025)	532 (As on Mar 01, 2026)

Mars has raised funding over 7 rounds. Its first funding round was on Jan 04, 2014. Mars has 6 institutional investors.

Here is the list of recent funding rounds of Mars:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 17, 2023	6314359	Conventional Debt	6876299	4249255	8124561	9591287
Jul 13, 2020	8404231	Conventional Debt	5497723	1128955	5497921	6593230
Apr 03, 2019	3349934	Conventional Debt	3872189	2635701	2146519	Bank of America & 2 more

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View details of Mars's funding rounds and investors

The founders of Mars are Franklin Clarence Mars and Emma Wooldridge. Poul Weihrauch is the CEO of Mars.

Here are the details of Mars' key team members:

Franklin Clarence Mars: Former Founder of Mars and founder of 1 other company.
Emma Wooldridge: Chief Financial Officer of Mars.
Poul Weihrauch: CEO of Mars.

View details of Mars's Founder profiles and Board Members

Mars' employee count trend

Mars has 66,214 employees as of Apr 26. Here is Mars's employee count trend over the years:

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Top competitors of Mars include Panera Bread, Freshpet and Drools. Here is the list of Top 10 competitors of Mars, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Panera Bread 1987, St. Louis (United States), Acquired	Provider of bakery-cafe services and a loyalty program	$146M	SIZE, NAXS & 4 others	79/100
2nd	Freshpet 2006, Secaucus (United States), Public	Internet first brand offering refrigerated pet food	$54M	MidOcean Partners, JANA Partners & 1 others	69/100
3rd	Drools 2009, Bengaluru (India), Late Stage	Brand of healthy & nutritious food products for dogs and cats	$60M	L Catterton, Nestle	68/100
4th	Purina 1894, St. Louis (United States), Acquired	Internet first brand of pet food products	-	-	67/100
5th	Mars 1911, Mclean (United States), Funding Raised	Brand of grains, legumes, meals, snacks, and pet care & confectionery products	-	Bank of America, Citi & 4 others	65/100
6th	HumanCo 2019, New York City (United States), Series C	Venture capital firm focused on multiple sectors	$35M	8VC, Plus Capital & 26 others	58/100
7th	Hormel Foods 1891, Austin (United States), Public	Manufacturer and supplier of food products	-	ACA Group	56/100
8th	I And Love And You 2012, Boulder (United States), Series C	Manufacturer of premium dog and cat food using natural ingredients	$63.4M	L Catterton, Winona Capital & 2 others	55/100
9th	Haldiram 1937, Delhi (India), Funding Raised	Internet first brand of snacks, sweets, beverages and ready-to-eat meals	-	IHC & 6 others	55/100
10th	IGA 1926, Chicago (United States), Funding Raised	Manufacturer & brand of multi-category convenience snacks	-	United States Department of Agriculture	54/100

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Mars has made 13 investments in companies including Oh Norman and VetVerifi. Mars has also acquired 30 companies including Kellanova and Hotel Chocolat.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 11, 2025	Investments	Oh Norman	2023	New York City (United States)
Aug 05, 2024	Acquisition	Kellanova	2023	Chicago (United States)
Mar 27, 2024	Investments	VetVerifi	2022	Nashville (United States)