Mars - About the company
Mars is a funded company based in Mclean (United States), founded in 1911 by Franklin Clarence Mars, Emma Wooldridge and Helen Ahn. It operates as a Brand of grains, legumes, meals, snacks, and pet care & confectionery products. Mars has raised an undisclosed amount in funding, with a current valuation of $*****. The company has 344 active competitors, including 26 funded and 46 that have exited. Its top competitors include companies like Panera Bread, Freshpet and Purina.
Company Details
Brand of grains, legumes, meals, snacks, and pet care & confectionery products. Its other products include candies, chocolate, chewing gum, mints, and nutritional products.
- Website
- www.mars.com/
- Social
- Phone Number
- +1 **********
- Registered Address
- 10, Kay Fiskers Plads, København S, 2300
Key Metrics
Founded Year
1911
Location
Mclean, United States
Stage
Funding Raised
Latest Funding Round
Post Money Valuation
$***** as on Dec 19, 2025
Ranked
6th among 344 active competitors
Employee Count
56,865 as on Aug 31, 2026
Similar Companies
Legal entities associated with Mars
Mars is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
MARS DANMARK A/S CIN: 63203211 , Denmark, Active | Nov 04, 1971 | - | 126 (As on Dec 31, 2024) | |
MARS INTERNATIONAL INDIA PRIVATE LIMITED CIN: U74899DL1994PTC059114 , India, Active | May 19, 1994 | ₹1,000+ Cr (As on Mar 31, 2025) | 532 (As on May 31, 2026) | |
WRIGLEY INDIA PRIVATE LIMITED CIN: U99999KA1995PTC019415 , India, Inactive for e-filing | Dec 18, 1995 | ₹100 - ₹500 Cr (As on Mar 31, 2022) | 77 (As on May 31, 2026) |
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Mars's funding and investors
Mars has raised funding over 7 rounds. Its first funding round was on Jan 04, 2014. Mars has 6 institutional investors.
Here is the list of recent funding rounds of Mars:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 17, 2023 | 1016315 | Conventional Debt | 6950061 | 7148685 | 9991533 | 6773170 |
Jul 13, 2020 | 1440134 | Conventional Debt | 5330280 | 8282198 | 7530676 | 3742241 |
Apr 03, 2019 | 2949681 | Conventional Debt | 4003313 | 8951043 | 3106389 |
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Mars' founders and board of directors
Founder? Claim ProfileThe founders of Mars are Franklin Clarence Mars, Emma Wooldridge and Helen Ahn. Poul Weihrauch is the CEO of Mars.
Here are the details of Mars' key team members:
- Franklin Clarence Mars: Former Founder of Mars and founder of 2 other companies, CocoaVia and PEDIGREE.
- Emma Wooldridge: Chief Financial Officer of Mars.
- Helen Ahn: Go-to-Market Transformation Innovation Process Lead of Mars.
- Poul Weihrauch: CEO of Mars.
View details of Mars's Founder profiles and Board Members
Mars' employee count trend
Mars has 56,865 employees as of Aug 26. Here is Mars's employee count trend over the years:
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Mars's Competitors and alternates
Top competitors of Mars include Panera Bread, Freshpet and Purina. Here is the list of Top 10 competitors of Mars, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Panera Bread 1987, St. Louis (United States), Acquired | Provider of bakery-cafe services and a loyalty program | $146M | 77/100 | |
2nd | Freshpet 2006, Secaucus (United States), Public | Internet first brand offering refrigerated pet food | $54M | 69/100 | |
3rd | Purina 1894, St. Louis (United States), Acquired | Internet first brand of pet food products | - | - | 67/100 |
4th | Manufacturer of pet food products for dogs and cats | $60M | 67/100 | ||
5th | I And Love And You 2012, Boulder (United States), Series C | Manufacturer of premium dog and cat food using natural ingredients | $63.4M | 66/100 | |
6th |  Mars 1911, Mclean (United States), Funding Raised | Brand of grains, legumes, meals, snacks, and pet care & confectionery products | - | 64/100 | |
7th | Hormel Foods 1891, Austin (United States), Public | Manufacturer and supplier of food products | - | 62/100 | |
8th | Sundays 2016, Cleveland (United States), Series B | Private label brand of pet supplies | $32.7M | 55/100 | |
9th |  IGA 1926, Chicago (United States), Funding Raised | Manufacturer & brand of multi-category convenience snacks | - | 54/100 | |
10th | Three Dog Bakery 1989, Kansas City (United States), Acquired | Baked goods for dogs made from natural ingredients | $375K | 54/100 |
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Mars's Investments and acquisitions
Mars has made 13 investments in companies including Oh Norman and VetVerifi. Mars has also acquired 31 companies including Kellanova and Hotel Chocolat.Here is the list of investments & acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Feb 11, 2025 | Investments | 2023 | New York City (United States) | |
Aug 05, 2024 | Acquisition | 2023 | Chicago (United States) | |
Mar 27, 2024 | Investments | 2022 | Nashville (United States) |
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Reports related to Mars
Here is the latest report on Mars's sector:
News related to Mars
Filter this listMedia has covered Mars for a total of 103 events in the last 1 year, 53 of them have been about company updates and 12 about people movement.
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Mars Hellas: Sales Up 5% in 2025, Profitability Pressured by Rising CostsP.ATHANASIADES & CO•Sep 17, 2026•Mars
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Mars Korea Integrates Kellogg, Pringles to Enhance Snack and Pet Care PortfolioThe Korea Times•Sep 16, 2026•Pringles, Kellogg, Mars
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Varun Kakaria moves to Mars as Chief Digital and Information Officer after 13 years at ReckittRetail Technology Innovation Hub•Sep 14, 2026•Mars
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MARS Cosmetics Launches Experiential "MARS Life" Campaign Across Mumbai and DelhiBusinessnewsthisweek•Sep 01, 2026•Mars
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Mars and AMERICAN HERITAGE Chocolate Open 2027 Submissions for History Grant and AwardPR Newswire•Aug 25, 2026•Mars
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Mars Snacking Launches New M&M's, Skittles, Starburst and Extra Options Without FD&C ColorsVendingmarketwatch•Aug 21, 2026•Mars
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Snickers Seeks Chief Online Chill Officer for Marketing CampaignRetailCustomerExperience•Aug 05, 2026•Mars
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Mars Strengthens European Mint Supply Chain Through Shubh Mint ProgramEuropa Press•Jul 29, 2026•Mars
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FAQs about Mars
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