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TruU - About the company

TruU is a funded company based in Santa Clara (United States), founded in 2017 by Gary Gauba. It operates as a Secure identity authentication solution. The company has 2511 active competitors, including 453 funded and 266 that have exited. Its top competitors include companies like BitGo, Idfy and IDnow.

Company Details

Secure identity authentication solution. Products offered by the company are FluidID, RiskID, and ConnectID. FluidID is a platform that identifies a user, pinpoints the location within space, monitors behaviors, and prompts for biometric proof when necessary. It enables organizations to eliminate passwords and move beyond two-factor authentication across digital and physical resources. RiskID applies advanced machine learning and artificial intelligence to the data stream of digital and physical identity events captured in FluidID to continuously assess a user’s risk profile. Its continuous monitoring system allows the TruU platform to detect potential security risks.
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Email ID
*****@truu.ai
Phone Number
+1 **********
Registered Address
Rīga, Miera iela 58 - 4A
Key Metrics
Founded Year
2017
Location
Santa Clara, United States
Stage
Funding Raised
Investors
Ranked
Employee Count
81 as on Jul 31, 2026
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TruU's funding and investors

TruU is a funded company. TruU has 4 institutional investors.

TruU's founders and board of directors

Founder? Claim Profile
The founders of TruU is Gary Gauba. Atul Kapadia is the CEO of TruU.
Here are the details of TruU's key team members:

TruU's employee count trend

TruU has 81 employees as of Jul 26. Here is TruU's employee count trend over the years:
Employee count trend for TruU
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TruU's Competitors and alternates

Top competitors of TruU include BitGo, Idfy and IDnow. Here is the list of Top 10 competitors of TruU, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for BitGo
BitGo
2013, Palo Alto (United States), Public
Platform that offers crypto based financial services
$170M
81/100
2nd
Logo for Idfy
Idfy
2011, Mumbai (India), Series F
Provider of a platform for identity verification and risk management
$62.7M
75/100
3rd
Logo for IDnow
IDnow
2010, Munich (Germany), Acquired
Provider of automated and expert-led identity verification and digital trust services
$40M
75/100
4th
Logo for Kairos
Kairos
2011, Miami (United States), Series A
Provider of AI-powered identity verification, document authentication, and biometric solutions
$19.6M
74/100
5th
Logo for Jumio
Jumio
2010, Sunnyvale (United States), Acquired
Provider of AI-powered identity verification solutions
$196M
73/100
6th
Logo for Evrotrust
Evrotrust
2015, Sofia (Bulgaria), Series B
AI based identity verification and e-Signing solution provider
$13.8M
72/100
7th
Logo for Clear
Clear
2010, New York City (United States), Public
Provider of expedited identity verification services for airport security and more
$135M
71/100
8th
Logo for Yoti
Yoti
2014, London (United Kingdom), Series B
Provider of privacy-focused identity and age solutions
$210M
71/100
9th
Logo for Mantra Softech
Mantra Softech
2006, Ahmedabad (India), Series A
Biometrics-based security and surveillance solutions
$14.2M
70/100
10th
Logo for iProov
iProov
2011, London (United Kingdom), Series B
Platform offering digital identity verification services
$85.1M
70/100
583rd
Logo for TruU
TruU
2017, Santa Clara (United States), Funding Raised
Secure identity authentication solution
-
34/100
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TruU's Investments and acquisitions

TruU has made no investments or acquisitions yet.

Reports related to TruU

Here is the latest report on TruU's geography:

News related to TruU

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