When was Upwards founded?

Upwards was founded in 2017 and raised its 1st funding round 5 years after it was founded.

Where is Upwards located?

Upwards is headquartered in Coral Springs, United States.

How many employees does Upwards have?

As of Mar 31, 2026, the latest employee count at Upwards is 135.

Is Upwards a funded company?

Upwards is a funded company, having raised a total of $43.3M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 11, 2022.

When was the latest funding round of Upwards?

Upwards' latest funding was a $***** Series B round on Feb 15, 2024, with participation from 3 investors.

Where does Upwards rank among its competitors?

Upwards ranks 1st amongst 31 active competitors, of which 8 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Bumo, which secured $10.2M in Sep, 2024.

Who are the top competitors of Upwards?

Upwards' top competitors include TOOTRiS, Kinside and Winnie. Among them, Bumo secured the most recent funding round in September, 2024.

Upwards - 2026 Company Profile, Team, Funding & Competitors

Upwards is a series B company based in Coral Springs (United States), founded in 2017 by Jesse Forrest. It operates as a Platform connecting families with local caregivers. Upwards has raised $43.3M in funding from M13 Company and Alpha Edison. The company has 31 active competitors, including 8 funded and 2 that have exited. Its top competitors include companies like TOOTRiS, Kinside and Winnie.

Company Details

Platform connecting families with local caregivers. It helps to find daycares, nannies, and babysitters. It offers learning solution for infants, toddlers, preschoolers, and school-aged kiddos. Apps are available for Android and iOS users.

Website: upwards.com
Social
Email ID: *****@upwards.com
Phone Number: +1 **********

Key Metrics

Founded Year

2017

Location

Coral Springs, United States

Stage

Series B

Total Funding

$43.3M in 2 rounds

Latest Funding Round

Series B, Feb 15, 2024, $*****

Investors

M13 Company & 6 more

Ranked

1^st among 31 active competitors

Employee Count

135 as on Mar 31, 2026

Similar Companies

Proeves & 147 more

View Upwards' full profile

Upwards has raised a total funding of $43.3M over 2 rounds. Its first funding round was on Apr 11, 2022. Its latest funding round was a Series B round on Feb 15, 2024 for $*****. 3 investors participated in its latest round. Upwards has 7 institutional investors.

Here is the list of recent funding rounds of Upwards:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 15, 2024	9392011	Series B	1883657	1699649	5493372	7562992
Apr 11, 2022	8762805	Series A	2311158	9477834	M13 Company	Fika Ventures & 2 more

Access funding benchmarks and valuations. Sign up today!

View details of Upwards's funding rounds and investors

The founders of Upwards is Jesse Forrest.

Here are the details of Upwards' key team members:

Jesse Forrest: Upwards (formerly WeeCare) Co-Founder & CTO of Upwards.

View details of Upwards's Founder profiles and Board Members

Upwards' employee count trend

Upwards has 135 employees as of Mar 26. Here is Upwards's employee count trend over the years:

Uncover Upwards' growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Upwards include TOOTRiS, Kinside and Winnie. Here is the list of Top 10 competitors of Upwards, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Upwards 2017, Coral Springs (United States), Series B	Platform connecting families with local caregivers	$43.3M	Alpha Edison, M13 Company & 5 others	57/100
2nd	TOOTRiS 2019, San Diego (United States), Unfunded	On demand childcare solutions provider	-	-	52/100
3rd	Kinside 2018, Oakland (United States), Series A	Kinside: Connecting families, providers, and employers for accessible childcare solutions	$17.3M	Mothers, Initialized Capital & 18 others	51/100
4th	Winnie 2016, San Francisco (United States), Series A	Online childcare marketplace for parents to find early care and education	$15.2M	Rethink Impact, Reach Capital & 22 others	49/100
5th	Bumo 2022, Pasadena (United States), Seed	Provider of nurseries discovery platform	$13.7M	True Ventures, Offline Ventures & 8 others	44/100
6th	Just Childcare 2004, United Kingdom, Series A	Nurturing childcare, empowering children's growth through play and exploration	-	RBS Group, AIB Bank & 2 others	40/100
7th	NeighborSchools 2018, Boston (United States), Acquired	Provider of family child care program	$9M	Accomplice, Tuhaye Venture Partners & 9 others	38/100
8th	LegUp 2018, Seattle (United States), Acquired	Provider of tool for waitlist and enrollment solution for childcare	$1.2M	Cascade Seed Fund	37/100
9th	Brella 2018, Los Angeles (United States), Seed	Mobile-based child care center	$12.8M	Toba Capital, Seven Hound Ventures & 7 others	36/100
10th	MomTrusted 2008, Little Rock (United States), Seed	Connects parents with childcare, preschools, tutors, and in-home family care	$1.17M	500 Global, Blumberg Capital & 1 others	34/100