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Ustraa - About the company
Ustraa is a seed company based in Delhi (India), founded in 2015 by Rahul Anand and Rajat Tuli. It operates as an Internet first brand offering mens grooming products. Ustraa has raised an undisclosed amount in funding from Klub AI, with a current valuation of $*****. The company has 50 active competitors, including 9 funded and 3 that have exited. Its top competitors include companies like Bombay Shaving, Man Matters and Beardo.
Company Details
Internet first brand offering mens grooming products. It offers diverse range of grooming products including hair care,beard care, and skin care catering to multiple personal care needs. The product catalog includes shampoo, body wash, face wash, hair oil, beard oil, shaving creams, perfumes, ayurvedic skincare products, hair styling products, and more.
- Website
- www.ustraa.com/
- Social
- Email ID
- *****@ustraa.com
- Phone Number
- +91 **********
- Registered Address
- M-14 Greater Kailash-II, Commercial Complex, New Delhi, Delhi, India, 110048
Key Metrics
Founded Year
2015
Location
Delhi, India
Stage
Seed
Latest Funding Round
Post Money Valuation
$***** as on Aug 25, 2023
Ranked
5th among 50 active competitors
Annual Revenue
₹50 - ₹100 Cr as on Mar 31, 2025
Employee Count
3,475 as on May 31, 2025
Similar Companies
Legal entities associated with Ustraa
Ustraa is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
HAPPILY UNMARRIED MARKETING PRIVATE LIMITED CIN: U21001DL2007PTC167121 , India, Active | Aug 17, 2007 | ₹50 - ₹100 Cr (As on Mar 31, 2025) | 50 (As on Mar 01, 2026) | |
VLCC LIMITED CIN: U74899DL1996PLC082842 , India, Active | Oct 23, 1996 | ₹500 - ₹1,000 Cr (As on Mar 31, 2025) | 2580 (As on May 01, 2026) |
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Ustraa's funding and investors
Ustraa has raised funding over 2 rounds. Its first funding round was on Sep 16, 2020. Its latest funding round was a Seed round on Aug 10, 2023 for $*****. 1 investor participated in its latest round. Ustraa has 3 institutional investors.
Here is the list of recent funding rounds of Ustraa:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Aug 10, 2023 | 1493393 | Seed | 6395683 | 1658284 | 5727056 | 9131125 |
Sep 16, 2020 | 8355107 | Seed | 6517058 | 3766141 | 6685862 |
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Ustraa's founders and board of directors
Founder? Claim ProfileThe founders of Ustraa are Rahul Anand and Rajat Tuli.
Here are the details of Ustraa's key team members:
- Rahul Anand: Co-Founder & Director of Ustraa and founder of 1 other company. They are also an angel investor in 3 startups and serve on the boards of 2 companies.Contact Info: 2 email addresses and 2 phone numbers
- Rajat Tuli: Co-Founder of Ustraa and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
Ustraa's Board of Directors
Ustraa's board has 6 active members. Rahul Anand and Rajat Tuli are part of team and Gopal Mishra, Anuj Vishnukumar Poddar, Aditya Sandhu and Mukesh Luthra are independent board members.Here is the list of Ustraa's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 19y 0m | |
Team | - | Current | 2y 6m | |
Independent board member | - | Current | 2y 5m | |
ajqxgvv | Independent board member | - | Past | 7y 9m |
yfkzgu{ | Independent board member | - | Past | 1y 2m |
ckchgly | Independent board member | - | Past | 8y 6m |
View details of Ustraa's Founder profiles and Board Members
Ustraa's employee count trend
Ustraa has 3,475 employees as of May 25. The total employee count is 34.0% more than what it was in May 24. Here is Ustraa's employee count trend over the years:
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Ustraa's Competitors and alternates
Top competitors of Ustraa include Bombay Shaving, Man Matters and Beardo. Here is the list of Top 10 competitors of Ustraa, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Bombay Shaving 2015, Gurugram (India), Series D | Online brand offering grooming and personal care products for mens | $69.8M | 81/100 | |
2nd | Man Matters 2020, Mumbai (India), Unfunded | Online retailer of men’s wellness, grooming, nutrition and telehealth products | - | - | 73/100 |
3rd | Online brand offering mens grooming products | $1.7M | 66/100 | ||
4th |  The Man Company 2015, Gurugram (India), Acquired | Internet first brand offering multi-category organic grooming products for men | $11M | 65/100 | |
5th | Internet first brand offering mens grooming products | - | 54/100 | ||
6th | Online brand offering mens grooming essentials | - | - | 48/100 | |
7th | Retailer of grooming products and shaving essentials | $6M | 43/100 | ||
8th | Internet First brand providing multicategory grooming products for Men | - | - | 43/100 | |
9th |  Mars by GHC 2021, Hyderabad (India), Series A | Platform offering mens hair care, wellness, and medicinal products | $15.2M | 41/100 | |
10th | Internet first brand of natural men's grooming products | - | - | 40/100 |
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Ustraa's Investments and acquisitions
Ustraa has made no investments or acquisitions yet.
Reports related to Ustraa
Here is the latest report on Ustraa's sector:
News related to Ustraa
Filter this listMedia has covered Ustraa for 1 event in last 1 year, It was about company updates.
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VLCC-owned Ustraa's FY25 revenue declines to Rs 73 Cr; losses cut by 72%Entrackr•Dec 25, 2025•Ustraa
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D2C consolidation: Value creation for FMCG majors, wealth creation for foundersMoneycontrol•Aug 11, 2023•ITC, VLCC Health Care, Ustraa, Yoga Bar and 1 other
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Revenue-based financing platform Klub invests Rs 40Cr in digital brands prior festive seasonIndian Startup News•Aug 10, 2023•Naagin, Ustraa, iluvia, Kraasa and 2 others
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Acquired at 40% discount, Ustraa says its valuation can increase 6X ...Moneycontrol•Jun 15, 2023•Ustraa
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VLCC acquires Happily Unmarried, enters men's grooming businessYourStory•Jun 10, 2023•VLCC Personal Care, Happily Unmarried, Ustraa
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VLCC to Acquire Ustraa in Strategic MergerAdgully•Jun 10, 2023•VLCC Personal Care, Happily Unmarried, Ustraa
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VLCC Health Care to acquire D2C men's grooming brand Ustraa for Rs 61 croreBusiness Standard•Jun 09, 2023•VLCC Health Care, Ustraa
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