When was Vena Marketing founded?

Vena Marketing was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Vena Marketing located?

Vena Marketing is headquartered in Toronto, Canada. It is registered at 2 Fraser Avenue, Toronto.

How many employees does Vena Marketing have?

As of Jun 30, 2026, the latest employee count at Vena Marketing is 706.

Is Vena Marketing a funded company?

Vena Marketing is a funded company, having raised a total of $385M across 7 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Oct 29, 2012.

When was the latest funding round of Vena Marketing?

Vena Marketing's latest funding was a $***** Conventional Debt round on Apr 17, 2025, with participation from 1 investor. Its primary sector is Business Intelligence. Globally, the Business Intelligence sector has seen $3.5B in funding in 2026 to date.

Where does Vena Marketing rank among its competitors?

Vena Marketing ranks 2nd amongst 936 active competitors, of which 133 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Condor, which secured $24M in Mar, 2026.

Who are the top competitors of Vena Marketing?

Vena Marketing's top competitors include Anaplan, Pigment and Datarails. Among them, Condor secured the most recent funding round in March, 2026.

Vena Marketing - 2026 Company Profile, Team, Funding & Competitors

Vena Marketing is a series C company based in Toronto (Canada), founded in 2011 by Don Mal and Rishi Grover. It operates as a Provider of financial planning and analysis platform for business performance. Vena Marketing has raised $385M in funding from investors like JMI Management, Vista Equity Partners and Mogo. The company has 936 active competitors, including 133 funded and 55 that have exited. Its top competitors include companies like Anaplan, Pigment and Datarails.

Company Details

Provider of financial planning and analysis platform for business performance. The platform offers modeling, workflows, collaboration, and a central database. It provides integrations, security, and professional services. The platform delivers financial planning and analysis, budgeting and forecasting, and capital expenditure planning. It also supports cash flow planning, workforce planning, and financial close management.

Website: www.venasolutions.com/
Social
Email ID: *****@venaeu.com
Phone Number: +44 **********, +1 **********
Registered Address: 2 Fraser Avenue, Toronto

Key Metrics

Founded Year

2011

Location

Toronto, Canada

Stage

Series C

Total Funding

$385M in 7 rounds

Latest Funding Round

Conventional Debt, Apr 17, 2025, $*****

Investors

JMI Management & 8 more

Ranked

2^nd among 936 active competitors

Employee Count

706 as on Jun 30, 2026

Investment & Acquisitions

Morpheo & 2 more

Similar Companies

Anaplan & 1293 more

View Vena Marketing's full profile

Vena Marketing is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
VENA SOLUTIONS INC. CIN: 11186515 , Canada, Active	Jan 08, 2019	-	-	-

Vena Marketing has raised a total funding of $385M over 7 rounds. Its first funding round was on Oct 29, 2012. Its latest funding round was a Conventional Debt round on Apr 17, 2025 for $*****. 1 investor participated in its latest round. Vena Marketing has 9 institutional investors.

Here is the list of recent funding rounds of Vena Marketing:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 17, 2025	4756117	Conventional Debt	7751252	6888841	2600685	8724478
Apr 27, 2021	6493882	Series C	1835972	8581690	5933397	Centana Growth Partners & 1 more
Sep 03, 2020	2702781	Conventional Debt	5934763	4563657	6395683	Canadian Imperial Bank of Commerce

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View details of Vena Marketing's funding rounds and investors

The founders of Vena Marketing are Don Mal and Rishi Grover.

Here are the details of Vena Marketing's key team members:

Don Mal: Former Co-Founder of Vena Marketing. They serve on the board of 1 company.
Rishi Grover: Co-Founder of Vena Marketing.

View details of Vena Marketing's Founder profiles and Board Members

Vena Marketing's employee count trend

Vena Marketing has 706 employees as of Jun 26. Here is Vena Marketing's employee count trend over the years:

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Top competitors of Vena Marketing include Anaplan, Pigment and Datarails. Here is the list of Top 10 competitors of Vena Marketing, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Anaplan 2006, San Francisco (United States), Acquired	Provider of cloud-based platform for scenario planning, analysis, and reporting	$300M	Premji Invest, Meritech & 28 others	77/100
2nd	Vena Marketing 2011, Toronto (Canada), Series C	Provider of financial planning and analysis platform for business performance	$385M	eBridge Ventures, Montage Capital & 7 others	73/100
3rd	Pigment 2019, Paris (France), Series D	Business planning and project management platform for businesses	$397M	Iconiq Capital, Meritech & 11 others	73/100
4th	Datarails 2015, New York City (United States), Series C	Developer of financial planning and analysis software for spreadsheet users	$175M	Zeev Ventures, Vertex Ventures Israel & 20 others	68/100
5th	Banyan 2013, Holmdel (United States), Acquired	Provider of a platform for receipt data to power commerce innovation	$54.5M	Fin Capital, M13 Company & 24 others	64/100
6th	Kontist 2016, Berlin (Germany), Acquired	Digital bank for freelancers and self-employed	$46.7M	Founders, Vaekstfonden & 2 others	64/100
7th	Mighty 2015, New York City (United States), Series B	Provider of software solutions for the management of legal funding	$14.2M	IA Ventures, Tribeca Venture Partners & 11 others	63/100
8th	Decisyon 2005, San Francisco (United States), Series B	Provider of platform for corporate performance management	$55.9M	Catalyst Investors, Horizon & 2 others	60/100
9th	Tanso 2020, Munich (Germany), Series A	Provider of sustainability software for CO2 accounting and CSRD reporting	$22.9M	Fortino, henQ & 5 others	60/100
10th	Condor 2003, San Diego (United States), Series A	Software-based financial management platform for clinical industries	$36M	Insight Partners, Felicis Ventures & 9 others	59/100

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Vena Marketing has made 1 investment in Wise Docs Tech and acquired Morpheo and Acterys.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jul 28, 2026	Acquisition	Morpheo		Toronto (Canada)
Feb 04, 2026	Acquisition	Acterys	2003	Chicago (United States)
Mar 17, 2022	Investments	Wise Docs Tech	2019	Toronto (Canada)