Vena Marketing - About the company
Vena Marketing is a series C company based in Toronto (Canada), founded in 2011 by Don Mal and Rishi Grover. It operates as a Provider of financial planning and analysis platform for business performance. Vena Marketing has raised $385M in funding from investors like JMI Management, Vista Equity Partners and Mogo. The company has 817 active competitors, including 116 funded and 54 that have exited. Its top competitors include companies like Anaplan, Pigment and Datarails.
Company Details
Provider of financial planning and analysis platform for business performance. The platform offers modeling, workflows, collaboration, and a central database. It provides integrations, security, and professional services. The platform delivers financial planning and analysis, budgeting and forecasting, and capital expenditure planning. It also supports cash flow planning, workforce planning, and financial close management.
- Website
- www.venasolutions.com/
- Social
- Email ID
- *****@venaeu.com
- Phone Number
- +44 **********, +1 **********
- Registered Address
- 2 Fraser Avenue, Toronto
Key Metrics
Founded Year
2011
Location
Toronto, Canada
Stage
Series C
Total Funding
$385M in 7 rounds
Latest Funding Round
Investors
Ranked
2nd among 817 active competitors
Employee Count
721 as on Sep 30, 2026
Legal entities associated with Vena Marketing
Vena Marketing is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
VENA SOLUTIONS INC. CIN: 11186515 , Canada, Active | Jan 08, 2019 | - | - | - |
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Vena Marketing's funding and investors
Vena Marketing has raised a total funding of $385M over 7 rounds. Its first funding round was on Oct 29, 2012. Its latest funding round was a Conventional Debt round on Apr 17, 2025 for $*****. 1 investor participated in its latest round. Vena Marketing has 9 institutional investors.
Here is the list of recent funding rounds of Vena Marketing:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 17, 2025 | 4674731 | Conventional Debt | 7976930 | 5991653 | 2975227 | 6757739 |
Apr 27, 2021 | 2817203 | Series C | 8401562 | 5734270 | 6661381 | |
Sep 03, 2020 | 2732502 | Conventional Debt | 5387095 | 6565136 | 2776444 |
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Vena Marketing's founders and board of directors
Founder? Claim ProfileThe founders of Vena Marketing are Don Mal and Rishi Grover.
Here are the details of Vena Marketing's key team members:
- Don Mal: Former Co-Founder of Vena Marketing. They serve on the board of 1 company.
- Rishi Grover: Co-Founder of Vena Marketing.
View details of Vena Marketing's Founder profiles and Board Members
Vena Marketing's employee count trend
Vena Marketing has 721 employees as of Sep 26. Here is Vena Marketing's employee count trend over the years:
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Vena Marketing's Competitors and alternates
Top competitors of Vena Marketing include Anaplan, Pigment and Datarails. Here is the list of Top 10 competitors of Vena Marketing, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Anaplan 2006, San Francisco (United States), Acquired | Provider of cloud-based platform for scenario planning, analysis, and reporting | $300M | 77/100 | |
2nd |  Vena Marketing 2011, Toronto (Canada), Series C | Provider of financial planning and analysis platform for business performance | $385M | 73/100 | |
3rd | Business planning and project management platform for businesses | $397M | 73/100 | ||
4th | Datarails 2015, New York City (United States), Series C | Developer of financial planning and analysis software for spreadsheet users | $175M | 71/100 | |
5th |  Banyan 2013, Holmdel (United States), Acquired | Provider of a platform for receipt data to power commerce innovation | $54.5M | 64/100 | |
6th | Digital bank for freelancers and self-employed | $46.7M | 64/100 | ||
7th | Developer of financial consolidation, analytics, management, and reporting software | $4.42M | 62/100 | ||
8th | Decisyon 2005, San Francisco (United States), Series B | Provider of platform for corporate performance management | $55.9M | 61/100 | |
9th |  Condor 2003, San Diego (United States), Series A | Software-based financial management platform for clinical industries | $36M | 59/100 | |
10th |  Scaleup Finance 2021, Copenhagen (Denmark), Seed | Financial management and virtual CFO platform for businesses | $20M | 59/100 |
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Vena Marketing's Investments and acquisitions
Vena Marketing has made 1 investment in Wisedocs and acquired Morpheo and Acterys.Here is the list of these investments and acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Jul 28, 2026 | Acquisition | Toronto (Canada) | ||
Feb 04, 2026 | Acquisition | 2003 | Chicago (United States) | |
Mar 17, 2022 | Investments | 2018 | Toronto (Canada) |
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Here is the latest report on Vena Marketing's sector:
News related to Vena Marketing
Filter this listMedia has covered Vena Marketing for a total of 18 events in the last 1 year, 4 of them have been about company updates and 1 about people movement.
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Vena and Acterys Recognized as Leaders in Info-Tech Research Group’s 2026 Enterprise Performance Management Data Quadrant ReportBusiness Wire•Sep 22, 2026•Vena Marketing, Acterys
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Vena Launches Advanced Excel-Integrated Financial Consolidation, Expanding Integrated Planning, Decision-Making, and Closing for the Finance DepartmentBusiness Wire•Aug 27, 2026•Vena Marketing
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Vena To Acquire Morpheo AI To Advance Vena Omega Finance AI PlatformPulse 2.0•Jul 29, 2026•Morpheo, Vena Marketing
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Vena erreicht 19 Spitzenplätze und 21 führende Positionen in der jährlichen BARC-PlanungsumfrageFinanzNachrichten•Jun 23, 2026•Vena Marketing
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Vena Completes Acterys Acquisition to Accelerate Orchestrated Planning for Microsoft EcosystemGlobal Fintech Series•Mar 26, 2026•Acterys, Vena Marketing
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Vena Ranked the Most Useable CPM Platform in 2026 Nucleus Research Value Matrix™Financial Post•Feb 09, 2026•Vena Marketing
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Vena To Acquire Acterys, Creating a New Category of Enterprise Performance Management: Orchestrated PlanningBakersfield•Feb 03, 2026•Acterys, Vena Marketing
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Vena fully finances 300-MW solar project in the PhilippinesRenewables Now•Dec 15, 2025•Vena Group, Vena Marketing
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Artificial Intelligence Finance News Vena Recognized as a Challenger in the 2025 Gartner Magic Quadrant for Financial Planning SoftwareGlobal Fintech Series•Dec 08, 2025•Vena Marketing
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