When was Violet founded?

Violet was founded in 2015 and raised its 1st funding round 4 years after it was founded.

Where is Violet located?

Violet is headquartered in Seattle, United States.

Who is the current CEO of Violet?

Brandon Schulz of Violet. They have also founded 1 company.

How many employees does Violet have?

As of Jul 31, 2026, the latest employee count at Violet is 34.

Is Violet a funded company?

Violet is a funded company, having raised a total of $13.7M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 21, 2019.

When was the latest funding round of Violet?

Violet's latest funding was a $***** Series A round on Oct 12, 2021, with participation from 4 investors.

Where does Violet rank among its competitors?

Violet ranks 19th amongst 199 active competitors, of which 29 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was GetCarro, which secured $14M in Aug, 2024.

Who are the top competitors of Violet?

Violet's top competitors include Shopify, Weebly and Webs. Among them, GetCarro secured the most recent funding round in August, 2024.

Violet - 2026 Company Profile, Team, Funding & Competitors

Violet is a series A company based in Seattle (United States), founded in 2015 by Rhen Zabel and Brandon Schulz. It operates as an API solution provider of e-tailers. Violet has raised $13.7M in funding from investors like Klarna, Red Sea Ventures and Sugar Capital. The company has 199 active competitors, including 29 funded and 30 that have exited. Its top competitors include companies like Shopify, Weebly and Webs.

Company Details

Violet is a provider of an API solution for e-tailers that can be synced with various applications/platforms. It claims to offer an API for merchants/brands/networks which will enable to make commerce on social media sites, AR/VR platforms, in video/audios, among others. The company solutions will let a customer browse tags on social media sites, search for products visible/audible in a video/audio, and make purchases from platforms other than the e-commerce website itself.

Website: violet.io
Social
Email ID: *****@violet.io, *****@violet.io, *****@violet.io

Key Metrics

Founded Year

2015

Location

Seattle, United States

Stage

Series A

Total Funding

$13.7M in 4 rounds

Latest Funding Round

Series A, Oct 12, 2021, $*****

Investors

Klarna & 6 more

Ranked

19^th among 199 active competitors

Employee Count

34 as on Jul 31, 2026

Similar Companies

PrestaShop & 231 more

View Violet's full profile

Violet has raised a total funding of $13.7M over 4 rounds. Its first funding round was on Aug 21, 2019. Its latest funding round was a Series A round on Oct 12, 2021 for $*****. 4 investors participated in its latest round. Violet has 6 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Violet:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 12, 2021	1544706	Series A	4186799	7457901	3088017	1975994
May 28, 2021	9557715	Seed	7485888	1766833	5046194	Lachy Groom
Dec 09, 2019	3007919	Seed	2497894	3257694	4512497	5599311

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View details of Violet's funding rounds and investors

The founders of Violet are Rhen Zabel and Brandon Schulz. Brandon Schulz is the CEO of Violet.

Here are the details of Violet's key team members:

Rhen Zabel: Co-Founder of Violet.
Contact Info: 1 email address
Brandon Schulz: Co-Founder & CEO of Violet.
Contact Info: 1 email address

View details of Violet's Founder profiles and Board Members

Violet's employee count trend

Violet has 34 employees as of Jul 26. Here is Violet's employee count trend over the years:

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Top competitors of Violet include Shopify, Weebly and Webs. Here is the list of Top 10 competitors of Violet, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Shopify 2006, Ottawa (Canada), Public	Provider of an all-in-one commerce platform for businesses of all sizes	$122M	Georgian, OMERS & 19 others	87/100
2nd	Weebly 2007, San Francisco (United States), Acquired	Provider of tools for website creation, e-commerce, and marketing	$39.8M	Sequoia Capital, Tencent & 26 others	76/100
3rd	Webs 2001, United States, Public	Provider of tools for website creation, hosting, and online business	$23.1M	Columbia Capital, QED Investors & 7 others	71/100
4th	Jimdo 2007, United States, Series B	Provider of tools for website creation, online sales, and bookings	$28.5M	Spectrum Equity, Global Founders Capital & 3 others	66/100
5th	Duda 2009, Palo Alto (United States), Series D	Cloud-based software solution to create online stores for e-tailers	$100M	Zeev Ventures, Susquehanna Growth Equity ... & 11 others	63/100
6th	Shopware 2000, Schoppingen (Germany), Series D	Open Source eCommerce solution that enables retailers to build an online store	$100M	Thecarlylegroup.fr, PayPal & 1 others	63/100
7th	Canal 2021, San Francisco (United States), Acquired	Provider of sales platform to promote D2C brand sales	$27M	Forerunner Ventures, Andreessen Horowitz & 7 others	62/100
8th	GetCarro 2018, Irvine (United States), Series B	Provider of influencer marketing platform	$34M	Alpha Edison, Rachel Zoe Ventures & 5 others	60/100
9th	Dumpling 2017, Seattle (United States), Series A	Provider of e-commerce solutions for grocery retailers	$14.5M	Floodgate, Alchemist Accelerator & 5 others	55/100
10th	Znode 2007, Wauwatosa (United States), Acquired	Flexible, scalable B2B ecommerce platform with API-first architecture and unlimited potential	$850K	North Coast Ventures, NCT Ventures & 1 others	50/100
19th	Violet 2015, Seattle (United States), Series A	API solution provider of e-tailers	$13.7M	Alumni Ventures, Klarna & 5 others	45/100