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Violet - About the company

Violet is a series A company based in Seattle (United States), founded in 2017 by Rhen Zabel and Brandon Schulz. It operates as an API solution provider of e-tailers. Violet has raised $13.7M in funding from investors like Klarna, Red Sea Ventures and Sugar Capital. The company has 210 active competitors, including 28 funded and 29 that have exited. Its top competitors include companies like Weebly, Jimdo and Webs.

Company Details

Violet is a provider of an API solution for e-tailers that can be synced with various applications/platforms. It claims to offer an API for merchants/brands/networks which will enable to make commerce on social media sites, AR/VR platforms, in video/audios, among others. The company solutions will let a customer browse tags on social media sites, search for products visible/audible in a video/audio, and make purchases from platforms other than the e-commerce website itself.
Website
violet.io
Social
XFacebook
Email ID
*****@violet.io, *****@violet.io, *****@violet.io
Key Metrics
Founded Year
2017
Location
Seattle, United States
Stage
Series A
Total Funding
$13.7M in 4 rounds
Latest Funding Round
Investors
Ranked
Employee Count
34 as on Aug 31, 2026
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Violet's funding and investors

Violet has raised a total funding of $13.7M over 4 rounds. Its first funding round was on Aug 21, 2019. Its latest funding round was a Series A round on Oct 12, 2021 for $*****. 4 investors participated in its latest round. Violet has 6 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Violet:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Oct 12, 2021
8436393
Series A
2523976
5359048
8747603
5624109
May 28, 2021
3877295
Seed
7608676
7879167
4823859
Dec 09, 2019
4751451
Seed
9614450
3418952
5285140
3182600
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Violet's founders and board of directors

Founder? Claim Profile
The founders of Violet are Rhen Zabel and Brandon Schulz. Brandon Schulz is the CEO of Violet.
Here are the details of Violet's key team members:

Violet's employee count trend

Violet has 34 employees as of Aug 26. Here is Violet's employee count trend over the years:
Employee count trend for Violet
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Violet's Competitors and alternates

Top competitors of Violet include Weebly, Jimdo and Webs. Here is the list of Top 10 competitors of Violet, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Weebly
Weebly
2007, San Francisco (United States), Acquired
Provider of tools for website creation, e-commerce, and marketing
$39.8M
74/100
2nd
Logo for Jimdo
Jimdo
2007, United States, Series B
Provider of tools for website creation, online sales, and bookings
$28.5M
66/100
3rd
Logo for Webs
Webs
2001, United States, Public
Provider of tools for website creation, hosting, and online business
$23.1M
63/100
4th
Logo for Shopware
Shopware
2000, Schoppingen (Germany), Series D
Open Source eCommerce solution that enables retailers to build an online store
$100M
63/100
5th
Logo for Duda
Duda
2009, Palo Alto (United States), Series D
Cloud-based software solution to create online stores for e-tailers
$100M
62/100
6th
Logo for Canal
Canal
2021, San Francisco (United States), Acquired
Provider of sales platform to promote D2C brand sales
$27M
62/100
7th
Logo for GetCarro
GetCarro
2018, Irvine (United States), Series B
Provider of influencer marketing platform
$34M
60/100
8th
Logo for Dumpling
Dumpling
2017, Seattle (United States), Series A
Provider of e-commerce solutions for grocery retailers
$14.5M
51/100
9th
Logo for Znode
Znode
2007, Wauwatosa (United States), Acquired
Flexible, scalable B2B ecommerce platform with API-first architecture and unlimited potential
$850K
50/100
10th
Logo for Art Technology Group
Art Technology Group
1991, Cambridge (United States), Acquired
Integrated Suite providing CRM and eCommerce Software Applications
-
50/100
19th
Logo for Violet
Violet
2017, Seattle (United States), Series A
API solution provider of e-tailers
$13.7M
45/100
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Violet's Investments and acquisitions

Violet has made no investments or acquisitions yet.

Reports related to Violet

Here is the latest report on Violet's sector:

News related to Violet

•
Violet Raises $10m Series a Led by KlarnaViolet•Oct 12, 2021•Violet
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FAQs about Violet

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