When was Canal founded?

Canal was founded in 2021 and raised its 1st funding round within a year of its incorporation.

Where is Canal located?

Canal is headquartered in San Francisco, United States.

Who is the current CEO of Canal?

Bennett Carroccio of Canal. They have also founded 1 company.

How many employees does Canal have?

As of Sep 30, 2026, the latest employee count at Canal is 24.

Is Canal a funded company?

Canal is a funded company, having raised a total of $27M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 2021.

When was the latest funding round of Canal?

Canal's latest funding was a $***** Series A round on Mar 08, 2022, with participation from 6 investors.

Where does Canal rank among its competitors?

Canal ranks 34th amongst 2243 active competitors, of which 223 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Cart.com, which secured $180M in Mar, 2026.

Who are the top competitors of Canal?

Canal's top competitors include Shopify, Squarespace and Weebly. Among them, Cart.com secured the most recent funding round in March, 2026.

Canal - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of sales platform to promote D2C brand sales. The brands can buy products from the curated brand networks, or invite the existing suppliers. Add the partner's products to the storefront and control from price, shipping pass-through, data syncing, and inventory management. When the customer's purchase products sourced on Canal, orders are forwarded to suppliers for fulfillment. It also offers tools for suppliers for inventory syncing, price enforcement, shipping, etc.

Website: www.shopcanal.com/
Social
Email ID: *****@shopcanal.com

Key Metrics

Founded Year

2021

Location

San Francisco, United States

Stage

Acquired

Total Funding

$27M in 2 rounds

Latest Funding Round

Series A, Mar 08, 2022, $*****

Investors

Forerunner Ventures & 8 more

Ranked

34^th among 2243 active competitors

Employee Count

24 as on Sep 30, 2026

Similar Companies

Weebly & 1199 more

Exit Details

Acquired by Rokt Technologies (Jul 17, 2025)

View Canal's full profile

Canal got acquired by Rokt Technologies on Jul 17, 2025.

Click here to take a look at Canal's acquisition in detail

Canal has raised a total funding of $27M over 2 rounds. Its first funding round was on Mar 2021. Its latest funding round was a Series A round on Mar 08, 2022 for $*****. 6 investors participated in its latest round. Canal has 9 institutional investors.

Here is the list of recent funding rounds of Canal:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 08, 2022	7637942	Series A	4220891	1154027	8632371	8564955
Mar 2021	7174065	Seed	2455530	7815345	Andreessen Horowitz & 1 more	1368445

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View details of Canal's funding rounds and investors

The founders of Canal are Bennett Carroccio, Liam Kinney and Clay Schubiner. Bennett Carroccio is the CEO of Canal.

Here are the details of Canal's key team members:

Bennett Carroccio: Co-Founder & CEO of Canal.
Contact Info: 1 email address
Liam Kinney: Co-Founder & CPO of Canal.
Clay Schubiner: Co-Founder & CTO of Canal.
Contact Info: 1 email address

View details of Canal's Founder profiles and Board Members

Canal's employee count trend

Canal has 24 employees as of Sep 26. Here is Canal's employee count trend over the years:

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Top competitors of Canal include Shopify, Squarespace and Weebly. Here is the list of Top 10 competitors of Canal, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Shopify 2006, Ottawa (Canada), Public	Provider of an all-in-one commerce platform for businesses of all sizes	$122M	Georgian, OMERS & 19 others	88/100
2nd	Squarespace 2003, United States, Acquired	Provider of tools for website creation, hosting, and online business	$591M	General Atlantic, T. Rowe Price & 21 others	81/100
3rd	Weebly 2007, San Francisco (United States), Acquired	Provider of tools for website creation, e-commerce, and marketing	$39.8M	Sequoia Capital, Tencent & 26 others	74/100
4th	aCommerce 2013, Bangkok (Thailand), Series C	Provider of end-to-end e-commerce solutions, encompassing management and business insights	$119M	Emerald Media, Sinar Mas & 17 others	73/100
5th	Fynd 2012, Mumbai (India), Acquired	Platform powering online and in-store retail operations using AI-driven tools	$16M	Kae Capital, Kalysta Capital & 92 others	72/100
6th	AnyMind Group 2016, Minato (Japan), Public	Provider of e-commerce, marketing, and manufacturing platforms	$91.7M	Nomura, JP Investment & 15 others	72/100
7th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	SoftBank Vision Fund, Shasta Ventures & 6 others	71/100
8th	WooCommerce 2008, Cape Town (South Africa), Acquired	Developer of an open-source platform for customizable ecommerce solutions	-	TeamX	69/100
9th	Cart.com 2020, Houston (United States), Series D	Provider of unified commerce and logistics solutions for business growth	$735M	Trinity Capital, B. Riley Financial & 49 others	69/100
10th	Bumpa 2020, Lekki (Nigeria), Seed	Provider of suite solution for businesses	$4.2M	Base10 Partners, Whogohost & 19 others	69/100
34th	Canal 2021, San Francisco (United States), Acquired	Provider of sales platform to promote D2C brand sales	$27M	Forerunner Ventures, BoxGroup & 7 others	62/100