When was Viralize founded?

Viralize was founded in 2013 and raised its 1st funding round within a year of its incorporation.

Where is Viralize located?

Viralize is headquartered in Florence, Italy.

Who is the current CEO of Viralize?

Marco Paolieri and Luca Tomassini s of Viralize. Luca Tomassini has also founded 1 company.

How many employees does Viralize have?

As of Mar 31, 2026, the latest employee count at Viralize is 9.

Is Viralize a funded company?

Viralize is a funded company, having raised an undisclosed amount across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 26, 2013.

When was the latest funding round of Viralize?

Viralize's latest funding was a $***** Grant (prize money) round on Apr 20, 2015, with participation from 1 investor.

Where does Viralize rank among its competitors?

Viralize ranks 49th amongst 1099 active competitors, of which 64 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Wunderkind, which secured $76M in Mar, 2023.

Who are the top competitors of Viralize?

Viralize's top competitors include Verve, EX.CO and OpenWeb. Among them, Wunderkind secured the most recent funding round in March, 2023.

Viralize - 2026 Company Profile, Team, Funding & Competitors

Q: Is Viralize an acquired company?

Viralize got acquired by vetrya on Mar 01, 2019.

Viralize is an acquired company based in Florence (Italy), founded in 2013 by Marco Paolieri, Maurizio Sambati and Ugo Vespier. It operates as a Cloud-based platform for video content monetization and distribution. Viralize has raised an undisclosed amount in funding. The company has 1099 active competitors, including 64 funded and 116 that have exited. Its top competitors include companies like Verve, EX.CO and OpenWeb.

Company Details

Viralize offers a cloud-based platform for video content monetization and distribution. It offers solutions to advertisers, publishers, and video creators. It offers multi-screen video delivery and provides inline and auto-play functionality on all platforms. It also helps publishers monetize their websites with premium videos. Some of the clients include FOX, Colgate, Renault, Fiat, etc.

Website: viralize.com
Social
Email ID: *****@viralize.com
Part Of

Key Metrics

Founded Year

2013

Location

Florence, Italy

Stage

Acquired

Latest Funding Round

Grant (prize money), Apr 20, 2015, $*****

Investors

P101 & 4 more

Ranked

49^th among 1099 active competitors

Employee Count

9 as on Mar 31, 2026

Similar Companies

Verve & 2157 more

Exit Details

Acquired by vetrya (Mar 01, 2019)

View Viralize's full profile

Viralize got acquired by vetrya on Mar 01, 2019 at an acquisition amount of $*****.

Click here to take a look at Viralize's acquisition in detail

Viralize has raised funding over 4 rounds. Its first funding round was on Aug 26, 2013. Its latest funding round was a Grant (prize money) round on Apr 20, 2015 for $*****. 1 investor participated in its latest round. Viralize has 5 institutional investors.

Here is the list of recent funding rounds of Viralize:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 20, 2015	4610296	Grant (prize money)	4581167	9870242	6690855	2584302
Apr 16, 2015	9878429	Seed	2985511	5707101	8306284	Club Digitale
Apr 2014	5972384	Seed	6880820	3478589	5520739	P101

Access funding benchmarks and valuations. Sign up today!

View details of Viralize's funding rounds and investors

The founders of Viralize are Marco Paolieri, Maurizio Sambati and Ugo Vespier.

Here are the details of Viralize's key team members:

Marco Paolieri: Co-Founder & Co-CEO of Viralize and founder of 1 other company.
Maurizio Sambati: Co-Founder & CTO of Viralize and founder of 1 other company.
Ugo Vespier: Co-Founder & CPO of Viralize and founder of 1 other company.
Luca Tomassini: Co-Founder of Viralize and founder of 1 other company.

View details of Viralize's Founder profiles and Board Members

Viralize's employee count trend

Viralize has 9 employees as of Mar 26. Here is Viralize's employee count trend over the years:

Uncover Viralize's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Viralize include Verve, EX.CO and OpenWeb. Here is the list of Top 10 competitors of Viralize, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Verve 2005, New York City (United States), Acquired	Provider of privacy first omni channel advertising platform	$263M	Kindred Capital, Elderstreet Investments ... & 19 others	77/100
2nd	EX.CO 2012, New York City (United States), Series C	Content management platform	$69.2M	Viola Group, 83NORTH & 12 others	67/100
3rd	OpenWeb 2012, New York City (United States), Series F	Provider of cross device ad network	$393M	Insight Partners, Georgian & 27 others	66/100
4th	MediaAlpha 2010, Redmond (United States), Public	Provider of ad network solutions	-	Insignia Capital Group, Western Alliance Bank ... & 2 others	65/100
5th	GumGum 2007, Santa Monica (United States), Series E	Advertisement management platform for businesses	$134M	Morgan Stanley, Goldman Sachs Investment Partners ... & 9 others	65/100
6th	Affinity 1996, San Francisco (United States), Acquired	AdTech solutions provider, pioneering new frontiers for publishers and advertisers	$60M	Columbia Capital, Pamlico Capital & 5 others	64/100
7th	Wunderkind 2010, New York City (United States), Acquired	Adnetwork and performance marketing platform	$156M	LaunchTime, Neuberger Berman & 24 others	63/100
8th	Captify 2011, London (United Kingdom), Acquired	Online open web search intelligence platform in the advertising sector	$17M	Smedvig Capital, Accel-KKR & 4 others	60/100
9th	District M 2013, Montreal (Canada), Series C	Platform offering ad network software	$39M	Invest Quebec, Fonds de solidarite FTQ & 1 others	58/100
10th	Admitad 2009, Heilbronn (Germany), Unfunded	Provider of platform for affiliate, influencer, and loyalty marketing management	-	-	57/100
49th	Viralize 2013, Florence (Italy), Acquired	Cloud-based platform for video content monetization and distribution	-	P101, Club Digitale & 3 others	43/100