When was Affinity founded?

Affinity was founded in 1996 and raised its 1st funding round 4 years after it was founded.

Where is Affinity located?

Affinity is headquartered in San Francisco, United States.

Who is the current CEO of Affinity?

John McIntyre of Affinity. They have also founded 2 companies.

How many employees does Affinity have?

As of Jun 30, 2026, the latest employee count at Affinity is 655.

Is Affinity a funded company?

Affinity is a funded company, having raised a total of $***** in its 1st and only funding round, a PE round on Jul 17, 2000.

How much is Affinity worth?

The last known valuation of Affinity was $***** as of Oct 16, 2024.

When was the latest funding round of Affinity?

Affinity's latest funding was a $***** PE round on Jul 17, 2000, with participation from 3 investors.

Where does Affinity rank among its competitors?

Affinity ranks 5th amongst 1154 active competitors, of which 65 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was The Arena Group, which secured $12M in Feb, 2024.

Who are the top competitors of Affinity?

Affinity's top competitors include Verve, Captify and EX.CO. Among them, The Arena Group secured the most recent funding round in February, 2024.

Affinity - 2026 Company Profile, Team, Funding & Competitors

Affinity is an acquired company based in San Francisco (United States), founded in 1996 by John McIntyre. It operates as an AdTech solutions provider, pioneering new frontiers for publishers and advertisers. Affinity has raised $60M in funding, with last known valuation of $*****. The company has 1154 active competitors, including 65 funded and 118 that have exited. Its top competitors include companies like Verve, Captify and EX.CO.

Company Details

AdTech solutions provider, pioneering new frontiers for publishers and advertisers. The company delivers a diversified suite of advertising technology solutions, helping both advertisers and publishers thrive. They bridge the gap in the fragmented digital landscape with branding and performance solutions, engaging users across the purchase funnel. For publishers, they offer high-performing, non-traditional formats to maximize revenue. Their SaaS technologies empower publishers to regain control, boosting revenue through automation, streamlining workflows, driving engagement, capturing first-party data, and boosting subscriptions. They focus on tailored, scalable technologies, AI-driven innovation, and privacy-conscious solutions within the AdTech space.

Website: www.affinity.com/
Social

Key Metrics

Founded Year

1996

Location

San Francisco, United States

Stage

Acquired

Total Funding

$60M in 1 round

Latest Funding Round

PE, Jul 17, 2000, $*****

Last Known Valuation

$***** as on Oct 16, 2024

Investors

Columbia Capital & 7 more

Ranked

5^th among 1154 active competitors

Employee Count

655 as on Jun 30, 2026

Investment & Acquisitions

Affilizz & 1 more

Similar Companies

Verve & 2213 more

Exit Details

Acquired by Hostway (Apr 04, 2007)

View Affinity's full profile

Affinity is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Affinity Global Inc CIN: 50-0008120 , United States, Active	Dec 31, 2005	-	-	-

Affinity got acquired by Hostway on Apr 04, 2007.

Click here to take a look at Affinity's acquisition in detail

Affinity has raised a total funding of $60M over 1 round. Its latest funding round was a PE round on Jul 17, 2000 for $*****. 3 investors participated in its latest round. Affinity has 8 institutional investors.

Here is the list of recent funding rounds of Affinity:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 17, 2000	3804341	PE	2442298	8320181	7137478	1983654

Access funding benchmarks and valuations. Sign up today!

View details of Affinity's funding rounds and investors

The founders of Affinity is John McIntyre.

Here are the details of Affinity's key team members:

John McIntyre: Co-Founder & CEO of Affinity and founder of 4 other companies, including Kachinga, Caltana and Sightly.

View details of Affinity's Founder profiles and Board Members

Affinity's employee count trend

Affinity has 655 employees as of Jun 26. Here is Affinity's employee count trend over the years:

Uncover Affinity's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Affinity include Verve, Captify and EX.CO. Here is the list of Top 10 competitors of Affinity, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Verve 2005, New York City (United States), Acquired	Provider of privacy first omni channel advertising platform	$263M	Kindred Capital, Elderstreet Investments ... & 19 others	77/100
2nd	Captify 2011, London (United Kingdom), Acquired	Online open web search intelligence platform in the advertising sector	$17M	Smedvig Capital, Accel-KKR & 4 others	68/100
3rd	EX.CO 2012, New York City (United States), Series C	Content management platform	$69.2M	Viola Group, 83NORTH & 12 others	67/100
4th	OpenWeb 2012, New York City (United States), Series F	Provider of cross device ad network	$393M	Insight Partners, Georgian & 27 others	66/100
5th	Affinity 1996, San Francisco (United States), Acquired	AdTech solutions provider, pioneering new frontiers for publishers and advertisers	$60M	Columbia Capital, Pamlico Capital & 6 others	59/100
6th	GumGum 2007, Santa Monica (United States), Series E	Advertisement management platform for businesses	$134M	Morgan Stanley, Goldman Sachs Investment Partners ... & 10 others	65/100
7th	MediaAlpha 2010, Redmond (United States), Public	Provider of ad network solutions	-	Insignia Capital Group, Western Alliance Bank ... & 2 others	64/100
8th	Wunderkind 2010, New York City (United States), Acquired	Adnetwork and performance marketing platform	$156M	Contour Venture Partners, Neuberger Berman ... & 24 others	63/100
9th	The Arena Group 2011, New York City (United States), Public	Platform offering ad network software	-	B. Riley & Co.	57/100
10th	SVG Media 2006, Gurugram (India), Acqui-Hired	Digital media network	$3.17M	Overture Europe Bv, Yahoo & 3 others	56/100