When was WayBetter founded?

WayBetter was founded in 2011 and raised its 1st funding round 2 years after it was founded.

Where is WayBetter located?

WayBetter is headquartered in New York City, United States.

Who is the current CEO of WayBetter?

Jamie Rosen of WayBetter. They have also founded 1 company.

How many employees does WayBetter have?

As of Jul 31, 2026, the latest employee count at WayBetter is 32.

Is WayBetter a funded company?

WayBetter is a funded company, having raised a total of $9.61M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 12, 2013.

When was the latest funding round of WayBetter?

WayBetter's latest funding was a $***** Series A round on Jul 10, 2015, with participation from 0 investor.

Where does WayBetter rank among its competitors?

WayBetter ranks 4th amongst 106 active competitors, of which 7 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Annette, which secured $2.33M in Dec, 2025.

Who are the top competitors of WayBetter?

WayBetter's top competitors include Lark Health, Fitelo and Enara Health. Among them, Annette secured the most recent funding round in December, 2025.

WayBetter - 2026 Company Profile, Team, Funding & Competitors

WayBetter is a series A company based in New York City (United States), founded in 2011 by Jamie Rosen. It operates as a Provider of gamified health and wellness programs. WayBetter has raised $9.61M in funding. The company has 106 active competitors, including 7 funded and 3 that have exited. Its top competitors include companies like Lark Health, Fitelo and Enara Health.

Company Details

Provider of gamified health and wellness programs. It offers a holistic approach to improving health, incorporating fitness, nutrition, and mental wellness components delivered through interactive games and challenges. The programs aim to foster sustainable healthy habits by encouraging small, achievable goals and providing social support within a community of users. Personalized plans and motivational tools are integrated to enhance user engagement and long-term success.

Website: waybetter.app
Email ID: *****@waybetter.app

Key Metrics

Founded Year

2011

Location

New York City, United States

Stage

Series A

Total Funding

$9.61M in 2 rounds

Latest Funding Round

Series A, Jul 10, 2015, $*****

Investors

FJ Labs & 1 more

Ranked

4^th among 106 active competitors

Employee Count

32 as on Jul 31, 2026

Similar Companies

Lark Health & 108 more

View WayBetter's full profile

WayBetter has raised a total funding of $9.61M over 2 rounds. Its first funding round was on Apr 12, 2013. WayBetter has 2 institutional investors.

Here is the list of recent funding rounds of WayBetter:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 10, 2015	7314298	Series A	1915134	3918749	4283506	2589831
Apr 12, 2013	7009123	Seed	9444014	2723397	8692792	7130943

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View details of WayBetter's funding rounds and investors

The founders of WayBetter is Jamie Rosen. Jamie Rosen is the CEO of WayBetter.

Here are the details of WayBetter's key team members:

Jamie Rosen: Founder & CEO of WayBetter.
Contact Info: 1 email address

View details of WayBetter's Founder profiles and Board Members

WayBetter's employee count trend

WayBetter has 32 employees as of Jul 26. Here is WayBetter's employee count trend over the years:

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Top competitors of WayBetter include Lark Health, Fitelo and Enara Health. Here is the list of Top 10 competitors of WayBetter, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Lark Health 2011, Mountain View (United States), Series D	AI-powered platform offering various fitness and wellness services	$162M	King River, Deerfield & 29 others	69/100
2nd	Fitelo 2016, Sahibzada Ajit Singh Nagar (India), Seed	Provider of an appliction offering diet plans for weight loss management	$1.7M	Guild Capital, Pareto & 5 others	57/100
3rd	Enara Health 2014, San Mateo (United States), Seed	Online platform offering care plans for managing obesity	$8.99M	Offline Ventures, Charge Ventures & 8 others	51/100
4th	WayBetter 2011, New York City (United States), Series A	Provider of gamified health and wellness programs	$9.61M	FJ Labs, Florida Gulfshore Capital	45/100
5th	Annette 2024, Brussels (Belgium), Seed	Provider of personalized weight loss training services	$2.33M	Clover, Ring Capital & 3 others	31/100
6th	Nutrameg 2021, United States, Unfunded	Platform offering nutrition technology for weight management and fitness	-	-	29/100
7th	Glean App 2020, Athenry (Ireland), Unfunded	Online platform offering weight loss and fitness plans	-	-	29/100
8th	Enforcer eCoaching 2005, Gates Mills (United States), Seed	Provider of email-based health coaching services for health transformation	$2.35M	Jumpstart	29/100
9th	Early Fit 2025, Delhi (India), Unfunded	Provider of weight loss programs incorporating metabolic diagnosis and medical support	-	-	26/100
10th	Mytrimline 2009, Lemoyne (United States), Unfunded	Provider of personalized weight loss programs incorporating coaching, nutrition, and psychology	-	-	26/100