When was Wayin founded?

Wayin was founded in 2010 and raised its 1st funding round 1 year after it was founded.

Where is Wayin located?

Wayin is headquartered in Denver, United States. It is registered at Denver, Colorado.

Who is the current CEO of Wayin?

Scott McNealy of Wayin. They are also angel investors in 10 startups, including Sun Microsystems.

How many employees does Wayin have?

As of May 31, 2026, the latest employee count at Wayin is 16.

Is Wayin a funded company?

Wayin is a funded company, having raised a total of $49.6M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on May 25, 2011.

When was the latest funding round of Wayin?

Wayin's latest funding was a $***** Series C round on Apr 19, 2016, with participation from 0 investor. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $2.39B in funding in 2026 to date.

Where does Wayin rank among its competitors?

Wayin ranks 16th amongst 721 active competitors, of which 55 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Addressable, which secured $6M in Dec, 2023.

Who are the top competitors of Wayin?

Wayin's top competitors include Later, Brand Networks and JumpCrew. Among them, Addressable secured the most recent funding round in December, 2023.

Wayin - 2026 Company Profile, Team, Funding & Competitors

Company Details

Wayin is a social intelligence and visualization company that makes tools to analyze and integrate social content into sales, service, and marketing efforts. Wayin gives brands control over their social data to create real-time experiences for consumers. Enables brands to discover compelling stories and influencers; understand sentiment, demographics, and geographies across social platforms like Twitter and Facebook. Gartner recognized Wayin as a “Cool Vendor in Data-Driven Marketing.” Clients include Dunkin Donuts and Adobe.

Website: wayin.com
Social
Registered Address: Denver, Colorado

Key Metrics

Founded Year

2010

Location

Denver, United States

Stage

Acquired

Total Funding

$49.6M in 5 rounds

Latest Funding Round

Series C, Apr 19, 2016, $*****

Investors

USVP & 6 more

Ranked

16^th among 721 active competitors

Employee Count

16 as on May 31, 2026

Investment & Acquisitions

EngageSciences & 1 more

Similar Companies

Brand Networks & 647 more

Exit Details

Acquired by Cheetah Digital (Jul 10, 2019)

View Wayin's full profile

Wayin is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
WAYIN, INC CIN: 273999648 , United States, Active	Dec 31, 1999	-	28 (As on Dec 31, 2019)	-

Wayin got acquired by Cheetah Digital on Jul 10, 2019.

Click here to take a look at Wayin's acquisition in detail

Wayin has raised a total funding of $49.6M over 5 rounds. Its first funding round was on May 25, 2011. Wayin has 7 institutional investors.

Here is the list of recent funding rounds of Wayin:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 19, 2016	9362003	Series C	8770242	5015426	6468812	8014679
Sep 25, 2015	6973150	Series C	2442577	5186927	8928882	4296889
Jun 17, 2014	4737609	Series C	4533948	4744066	USVP	6099214

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View details of Wayin's funding rounds and investors

The founders of Wayin is Scott McNealy.

Here are the details of Wayin's key team members:

Scott McNealy: Co-Founder & CEO of Wayin and founder of 1 other company. They are also an angel investor in 10 startups.
Contact Info: 1 email address

View details of Wayin's Founder profiles and Board Members

Wayin's employee count trend

Wayin has 16 employees as of May 26. Here is Wayin's employee count trend over the years:

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Top competitors of Wayin include Later, Brand Networks and JumpCrew. Here is the list of Top 10 competitors of Wayin, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Later 2013, Taylorsville (United States), Series B	Provider of influencer marketing and social media management platform services	$270M	Kepha Partners, Summit Partners & 12 others	70/100
2nd	Brand Networks 2006, Saint Paul (United States), Acquired	Provides of social media ad campaign management platform	$97M	AEA Investors, Azoic Ventures & 7 others	66/100
3rd	JumpCrew 2016, Nashville (United States), Acquired	Social media marketing platform for SMBs	$15.9M	Hinsdale, Nashville Capital Network & 4 others	63/100
4th	Addressable 2022, Tel Aviv (Israel), Seed	Blockchain based platform offering social media subscribers growth solutions	$13.5M	Viola Ventures, Fabric Ventures & 4 others	60/100
5th	4C Insights 2011, Chicago (United States), Acquired	Cloud-based market intelligence solution across closed ecosystems	$31.7M	Kayne Anderson Capital Advisors, Inovia Capital ... & 6 others	59/100
6th	Planable 2016, Chisinau (Moldova), Acquired	Social media planning for agencies	$120K	Techstars, Angular Ventures & 5 others	58/100
7th	SocialPilot 2014, Walnut (United States), Acquired	Provider of solutions for social media management	$100K	Upekkha	56/100
8th	SocialFlow 2009, New York City (United States), Acquired	AI-powered platform for social media distribution, audience engagement, and optimization	$45M	Gefinor Capital, Fairhaven Capital & 16 others	52/100
9th	CoSchedule 2013, Bismarck (United States), Series B	AI-powered marketing calendar and suite for social media and content	$2.7M	Bullinger Enterprises, Gen7 Investments & 2 others	52/100
10th	Salesforce Buddy Media 2007, New York City (United States), Acquired	Social media marketing solutions	$92M	Insight Partners, GGV Capital & 11 others	52/100
16th	Wayin 2010, Denver (United States), Acquired	Social Media Monitoring and Engagement platform	$49.6M	Vesuvio Ventures, Wilson Sonsini Goodrich & Rosati ... & 5 others	47/100