When was Wela founded?

Wela was founded in 2008 and raised its 1st funding round 9 years after it was founded.

Where is Wela located?

Wela is headquartered in Atlanta, United States.

How many employees does Wela have?

As of Jan 05, 2026, the latest employee count at Wela is 34.

Is Wela a funded company?

Wela is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Mar 10, 2017.

When was the latest funding round of Wela?

Wela's latest funding was a $***** Seed round on Mar 10, 2017, with participation from 0 investor.

Where does Wela rank among its competitors?

Wela ranks 54th amongst 146 active competitors, of which 35 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was BrightPlan, which secured $4.02M in Jan, 2026.

Who are the top competitors of Wela?

Wela's top competitors include Betterment, Wealthfront and Stash. Among them, BrightPlan secured the most recent funding round in January, 2026.

Wela - 2026 Company Profile, Team, Funding & Competitors

Company Details

Wela offers access to free financial advice and financial tools customized just for users to track their goals, compare savings, and make investments. You can aggregate all their accounts at one location. Advisory free ranges from 0.75-1.0% of the AUM.

Website: getwela.com
Social

Key Metrics

Founded Year

2008

Location

Atlanta, United States

Stage

Seed

Total Funding

$1.54M in 1 round

Latest Funding Round

Seed, Mar 10, 2017, $*****

Ranked

54^th among 146 active competitors

Employee Count

34 as on Jan 05, 2026

Similar Companies

Betterment & 586 more

View Wela's full profile

Wela is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Wela Strategies, Inc. CIN: 262823937 , United States, Active		-	-	-

Wela has raised a total funding of $1.54M over 1 round.

Here is the list of recent funding rounds of Wela:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 10, 2017	2551701	Seed	4029957	5463289	5818147	2315650

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View details of Wela's funding rounds and investors

The founders of Wela is Matt Reiner.

Here are the details of Wela's key team members:

Matt Reiner: Co-Founder & CEO of Wela.
Contact Info: 1 email address

View details of Wela's Founder profiles and Board Members

Wela's employee count trend

Wela has 34 employees as of Jan 26. Here is Wela's employee count trend over the years:

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Top competitors of Wela include Betterment, Wealthfront and Stash. Here is the list of Top 10 competitors of Wela, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Betterment 2010, New York City (United States), Series F	App-based automated investment and retirement planning platform	$335M	Kinnevik, Francisco Partners & 42 others	80/100
2nd	Wealthfront 2008, Palo Alto (United States), Public	Robo advisor and financial planning platform	$205M	Index Ventures, Tiger Global Management & 32 others	75/100
3rd	Stash 2015, New York City (United States), Acquired	Automated investment and robo-advisory platform	$747M	Goodwater Capital, Union Square Ventures ... & 22 others	74/100
4th	M1 2015, Chicago (United States), Series E	Provider of an investment and lending platform for securities	$333M	Left Lane, SoftBank Vision Fund & 9 others	73/100
5th	Ellevest 2014, New York City (United States), Acqui-Hired	App-based automated investment platform for women	$155M	Morningstar, Rethink Impact & 48 others	67/100
6th	BrightPlan 2016, San Jose (United States), Series B	Goal-based robo advisoy platform	$48.1M	The Cynosure Group, Fremont Group & 1 others	64/100
7th	SigFig 2011, San Francisco (United States), Series E	Intelligent financial solutions and personalized advice for enterprises and individual investors	$117M	Union Square Ventures, Bain Capital Ventures ... & 12 others	63/100
8th	Powder 2023, Los Altos (United States), Seed	Provider of generative AI co-pilot for wealth advisors	$5.5M	Y Combinator, Script Capital & 10 others	59/100
9th	Beanstox 2017, Boston (United States), Seed	Online Robo advisory wealth management platform	$3.15M	O’Leary Ventures	56/100
10th	VRGL 2021, Dallas (United States), Series A	Provider of a platform for wealth management firms to grow	$25.3M	FINTOP, MissionOG & 8 others	55/100
54th	Wela 2008, Atlanta (United States), Seed	Automated investment platform with a human advisor	$1.54M	-	26/100