What3words - About the company
What3words is a series C company based in London (United Kingdom), founded in 2013 by Jack David Waley-Cohen, Abdul Guefor, Chris Sheldrick and Mohan Ganesalingam. It operates as a Developer of a system assigning unique identifiers to small areas. What3words has raised $231M in funding from investors like Aramex, Horizons Ventures and Alpine, with a current valuation of $*****. The company has 684 active competitors, including 54 funded and 34 that have exited. Its top competitors include companies like TomTom, Xona Space Systems and Topcon Positioning.
Company Details
Developer of a system assigning unique identifiers to small areas. This technology divides the surface into squares, assigning a distinct combination of three words to each segment. These identifiers provide a method for communicating precise coordinates for navigation and logistics. The system functions through a digital interface that allows users to identify, share, and store specific points. It operates independently of traditional street addressing conventions and remains functional without an active network connection. The technology integrates into various software applications to facilitate location identification for transport and delivery purposes.
- Email ID
- *****@what3words.com
- Phone Number
- +44 **********
- Registered Address
- WHAT3WORDS, STUDIO 301 GREAT WESTERN STUDIOS,65 ALFRED RD,LONDON,ENGLAND,W2 5EU
Key Metrics
Founded Year
2013
Location
London, United Kingdom
Stage
Series C
Total Funding
$231M in 16 rounds
Latest Funding Round
Post Money Valuation
$***** as on Oct 25, 2022
Ranked
6th among 684 active competitors
Annual Revenue
£1M - £10M as on Dec 31, 2025
Employee Count
168 as on Aug 31, 2026
Investment & Acquisitions
Legal entities associated with What3words
What3words is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
What3words Limited CIN: 8430008 , United Kingdom, Active | Mar 04, 2013 | £1M - £10M (As on Dec 31, 2025) | 152 (As on Jan 31, 2022) | |
What3words Limited CIN: 8430008 , Germany, Active | Mar 04, 2013 | £0 - £1M (As on Dec 31, 2019) | 118 (As on Dec 31, 2020) |
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What3words's funding and investors
What3words has raised a total funding of $231M over 16 rounds. Its first funding round was on Mar 14, 2013. What3words has 88 institutional investors and 124 angel investors.
Here is the list of recent funding rounds of What3words:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 10, 2023 | 5895829 | Series C | 1310574 | 2920699 | 1461577 | 5671197 |
Oct 25, 2022 | 7204111 | Series C | 7546789 | 6421258 | 4490544 | 5448820 |
Jul 13, 2022 | 2281974 | Series C | 3594562 | 5294281 | 9126054 | 7074635 |
View details of What3words's funding rounds and investors
What3words' founders and board of directors
Founder? Claim ProfileThe founders of What3words are Jack David Waley-Cohen, Abdul Guefor, Chris Sheldrick and Mohan Ganesalingam. Chris Sheldrick is the CEO of What3words.
Here are the details of What3words' key team members:
- Jack David Waley-Cohen: Co-Founder & COO of What3words. They are also an angel investor in 1 startup.Contact Info: 1 email address
- Abdul Guefor: Co-Founder of What3words. They serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Chris Sheldrick: Co-Founder & CEO of What3words. Contact Info: 1 email address
- Mohan Ganesalingam: Co-Founder of What3words.
What3words' Board of Directors
What3words's board has 3 active members. Abdul Guefor is part of team and Christopher John Ralph Sheldrick and Georges Massing are independent board members.Here is the list of What3words' board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 10y 3m | |
Independent board member | - | Current | 13y 6m | |
lfhcuzu | Independent board member | - | Current | 8y 1m |
biazbwe | Independent board member | - | Past | 7y 1m |
xxcjffe | Independent board member | - | Past | 4y 3m |
lztlsud | Independent board member | - | Past | 4y 2m |
knflk{b | Independent board member | - | Past | 1y 4m |
fublb{u | Independent board member | - | Past | 9y 3m |
View details of What3words's Founder profiles and Board Members
What3words' employee count trend
What3words has 168 employees as of Aug 26. Here is What3words's employee count trend over the years:
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What3words's Competitors and alternates
Top competitors of What3words include TomTom, Xona Space Systems and Topcon Positioning. Here is the list of Top 10 competitors of What3words, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | TomTom 1991, Amsterdam (Netherlands), Public | Provider of maps, navigation software, traffic data, and location technology | - | 73/100 | |
2nd | Xona Space Systems 2019, Burlingame (United States), Series C | Developer of positioning, navigation, and timing infrastructure for connected systems | $320M | 66/100 | |
3rd | Topcon Positioning 1932, United States, Unfunded | Manufacturer of precision positioning and construction equipment and related software | - | - | 64/100 |
4th | Provider of real-time location systems for industrial automation and operations | $130M | 63/100 | ||
5th | Focal Point Positioning 2015, Cambridge (United Kingdom), Series C | Provider of AI-based software to increase the accuracy of GNSS in devices | $69.2M | 62/100 | |
6th | What3words 2013, London (United Kingdom), Series C | Developer of a system assigning unique identifiers to small areas | $231M | 56/100 | |
7th | NextNav 2008, Sunnyvale (United States), Public | Provider of an indoor positioning solution for enterprises | $284M | 60/100 | |
8th | Fixposition 2017, Schlieren (Switzerland), Seed | Provider of positioning services for multiple applications | $9.35M | 59/100 | |
9th | Provider of satellite-based positioning system solutions | $141M | 57/100 | ||
10th | Provider of an outdoor navigation application for vehicles | - | - | 57/100 |
Looking for more details on What3words's competitors? Click here to see the top ones
What3words's Investments and acquisitions
What3words has acquired Swiftcomplete. What3words has not made any investments as of now.Reports related to What3words
Here is the latest report on What3words's sector:
News related to What3words
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Vodafone sales up as Three merger set to complete in next few monthsThe Business Magazine•Feb 05, 2025•Vodafone, What3words
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ShipEngine and what3words Partner to Enhance Online Delivery ExperiencesBusiness Wire•Jul 23, 2024•ShipEngine, What3words
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iThink Logistics Integrates what3words for Precise Delivery Solutionssiliconindia•Dec 13, 2023•iThink Logistics, What3words
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Saudi Arabia exciting destination for e-commerce, logistics and tourism, says what3wordsArab News•Oct 15, 2023•What3words
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Raylo raises £5.2m to combat the e-waste epidemicBusiness Leader•Sep 12, 2023•Raylo, Macquarie, Channel 4 Ventures, Crowdcube and 4 others
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