When was What to Expect founded?

What to Expect was founded in 1985.

Where is What to Expect located?

What to Expect is headquartered in New York City, United States.

How many employees does What to Expect have?

As of Jul 01, 2024, the latest employee count at What to Expect is 22.

Is What to Expect a funded company?

What to Expect is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does What to Expect rank among its competitors?

What to Expect ranks 28th amongst 1925 active competitors, of which 70 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was theAsianparent, which secured an undisclosed amount in Mar, 2022.

Who are the top competitors of What to Expect?

What to Expect's top competitors include NHS Choices, Medscape and WebMD. Among them, theAsianparent secured the most recent funding round in March, 2022.

What to Expect - 2026 Company Profile, Team & Competitors

Company Details

Trusted pregnancy & parenting brand providing comprehensive information and community support. This platform offers resources and tools for individuals and families navigating fertility, pregnancy, the first year of a baby's life, toddlerhood, and family life. It provides articles, recommended readings, calculators, and community groups covering topics like getting pregnant, pregnancy week-by-week, baby milestones, toddler development, family finances, and baby names. The platform also features a registry builder and product recommendations, offering guidance on car seats, maternity clothes, and nursery items. It serves as a comprehensive resource for parents seeking advice, support, and information throughout their parenting journey.

Website: www.whattoexpect.com/
Social
Email ID: *****@whattoexpect.com

Key Metrics

Founded Year

1985

Location

New York City, United States

Stage

Public

Ranked

28^th among 1925 active competitors

Employee Count

22 as on Jul 01, 2024

Similar Companies

theAsianparent & 1146 more

Exit Details

Public

View What to Expect's full profile

What to Expect has not raised any funding rounds yet.

The founders of What to Expect is Heidi Murkoff.

Here are the details of What to Expect's key team members:

Heidi Murkoff: Founder of What to Expect.
Contact Info: 1 email address

View details of What to Expect's Founder profiles and Board Members

What to Expect's employee count trend

What to Expect has 22 employees as of Jul 24. Here is What to Expect's employee count trend over the years:

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Top competitors of What to Expect include NHS Choices, Medscape and WebMD. Here is the list of Top 10 competitors of What to Expect, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	NHS Choices 1948, London (United Kingdom), Public	Provider of multiple healthcare services for patients	-	Aether Ventures, Appy Ventures & 2 others	70/100
2nd	Medscape 1996, New York City (United States), Public	Integrated medical information and educational tools to healthcare professionals	$21M	Weston Presidio, Highland Capital Partners ... & 3 others	67/100
3rd	WebMD 1996, New York City (United States), Acquired	Provider of online health-related information and learning platform for patients and providers	-	Silver Canyon Group, Sierra Ventures & 11 others	66/100
4th	Everyday Health 2002, New York City (United States), Acquired	Health & wellness information platform	$104M	TCV, Saints Capital & 15 others	65/100
5th	theAsianparent 2008, Singapore, Series C	Digital platform offering parenting content	$19.7M	Mirae Asset, LINE Corporation & 19 others	62/100
6th	Hopster 2012, London (United Kingdom), Series B	Developer of interactive educational applications for children featuring digital content	$23.1M	ACF Investors, Sony Pictures Television & 33 others	60/100
7th	Momspresso 2010, Gurugram (India), Acquired	Information portal for parents	$9.46M	YourNest, Honasa Consumer & 23 others	59/100
8th	BabyCenter 1997, San Francisco (United States), Acquired	Pregnancy and parenting information website with community, tools, and expert advice	$23.5M	Intel, Bessemer Venture Partners & 3 others	59/100
9th	PepperTap 2013, Chennai (India), Deadpooled	Online source providing articles related to health, fitness, food, and diet	$51.4M	Sequoia Capital, Elevation Capital & 19 others	55/100
10th	Mindbodygreen 2009, Brooklyn (United States), Seed	Holistic well-being platform offering content, courses, supplements, and community	$2.92M	Pergament LOHAS Fund, Ninth Street Capital Partners ... & 1 others	54/100
28th	What to Expect 1985, New York City (United States), Public	Trusted pregnancy & parenting brand providing comprehensive information and community support	-	-	44/100