When was Willing Beauty founded?

Willing Beauty was founded in 2008 and raised its 1st funding round 4 years after it was founded.

Where is Willing Beauty located?

Willing Beauty is headquartered in New York City, United States.

How many employees does Willing Beauty have?

As of Sep 30, 2026, the latest employee count at Willing Beauty is 23.

Is Willing Beauty a funded company?

Willing Beauty is a funded company, having raised a total of $5.36M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 19, 2012.

When was the latest funding round of Willing Beauty?

Willing Beauty's latest funding was a $***** Series A round on Dec 20, 2014, with participation from 0 investor.

Where does Willing Beauty rank among its competitors?

Willing Beauty ranks 3rd amongst 7 active competitors, of which 3 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Moon Juice, which secured $7M in Feb, 2022.

Who are the top competitors of Willing Beauty?

Willing Beauty's top competitors include Moon Juice, Carpe and Bel Mondo Beauty. Among them, Moon Juice secured the most recent funding round in February, 2022.

Willing Beauty - 2026 Company Profile, Team, Funding & Competitors

Company Details

Age-defying skincare with safe ingredients for brighter, healthier skin. This company offers a range of face, eye, and lip care products, including cleansers, wrinkle treatments, moisturizers, serums, oils, exfoliators, peels, sun protection, and acne-prone skincare regimens. The product line features ingredients like Bakuchiol, Vitamin C, and Hyaluronic Acid. They focus on age-defying treatments for dewy, glowing skin. The website offers a shop, login, and cart functionality. Customers can sign up for a newsletter to receive exclusive deals. They offer best-selling products and cater to both Canada and the United States. The company emphasizes safe ingredients and offers solutions for hydration, fine lines, and overall skin health. They also provide options like lip oil and lip treatment.

Website: willingbeauty.com
Social
Email ID: *****@willingbeauty.com
Phone Number: +1 **********
Part Of

Key Metrics

Founded Year

2008

Location

New York City, United States

Stage

Series A

Total Funding

$5.36M in 2 rounds

Latest Funding Round

Series A, Dec 20, 2014, $*****

Investors

M3 Ventures

Ranked

3^rd among 7 active competitors

Employee Count

23 as on Sep 30, 2026

Similar Companies

Sallve & 23 more

View Willing Beauty's full profile

Willing Beauty has raised a total funding of $5.36M over 2 rounds. Its first funding round was on Dec 19, 2012. Willing Beauty has 1 institutional investor.

Here is the list of recent funding rounds of Willing Beauty:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 20, 2014	4649758	Series A	9740811	6573438	3904806	4272271
Dec 19, 2012	6890051	Seed	1501544	6653336	9433484	1939523

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View details of Willing Beauty's funding rounds and investors

The founders of Willing Beauty are Christy Prunier and Willa Doss.

Here are the details of Willing Beauty's key team members:

Christy Prunier: Co-Founder of Willing Beauty.
Willa Doss: Co-Founder of Willing Beauty.

View details of Willing Beauty's Founder profiles and Board Members

Willing Beauty's employee count trend

Willing Beauty has 23 employees as of Sep 26. Here is Willing Beauty's employee count trend over the years:

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Top competitors of Willing Beauty include Moon Juice, Carpe and Bel Mondo Beauty. Here is the list of Top 10 competitors of Willing Beauty, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Moon Juice 2011, Los Angeles (United States), Series C	Brand of natural skin care products	$7M	True Beauty Ventures, Able Partners & 3 others	53/100
2nd	Carpe 2015, Chapel Hill (United States), Series A	Online brand of antiperspirants and sweat-absorbing products for various body areas	$5.78M	Duke Angel Network, Carolina Angel Network ... & 8 others	50/100
3rd	Willing Beauty 2008, New York City (United States), Series A	Age-defying skincare with safe ingredients for brighter, healthier skin	$5.36M	M3 Ventures	33/100
4th	Bel Mondo Beauty 2012, Camden (United States), Unfunded	Internet-first brand offering beauty products	-	-	25/100
5th	Soo’AE 2017, New York City (United States), Unfunded	Internet first brand selling beauty cosmetics & skin care products	-	-	24/100
6th	Selfkaire 2018, Irvine (United States), Funding Raised	Internet first brand of skin care products	-	Three Ocean Partners	20/100
7th	Cosēva Sandy (United States), Unfunded	Online retailer of wellness products including detoxification and immune support	-	-	16/100
8th	Newton + Co 2016, Austin (United States), Deadpooled	Internet first brand of beauty & personal care products	-	-	15/100