About True Beauty Ventures
True Beauty Ventures is a venture capital firm founded in 2020. It is primarily based out of New York City, United States. As of Dec 2025, True Beauty Ventures is an active investor, having invested in 18 companies, with 2 new investments in the last 12 months. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Retail to Consumer and HealthTech. Most recently it participated in the $***** Seed round of Biologica Overall, True Beauty Ventures portfolio has seen 1 acquisition, namely K18 Hair. A lot of funds co-invest with True Beauty Ventures, with names like Unilever Ventures sharing a substantial percentage of its portfolio. True Beauty Ventures has team of 5 people.Key Metrics
Team Members
Portfolio Count
Portfolio Locations
Rounds of Entry
Seed, Series A & 2 more
Portfolio Acquisitions
Deals in last 12 months
True Beauty Ventures' List of Top Investments
True Beauty Ventures has a portfolio of 18 companies. Their most notable investments are in Moon Juice and Maude.Their portfolio spans across United States and Canada. They have invested in Retail, Consumer, HealthTech and 5 other sectors, across stages such as Seed, Series A and 2 more. Here is the list of top investments by True Beauty Ventures:_1580716063651.png?format=webp&height=120&width=120){kind=logo}
1. Crown Affair
Internet first brand offering organic hair products. Its product offerings include grooming products, towels, hair serums, and more. The company claims that the products are vegan, cruelty-free, safe to use during pregnancy, etc.
Key facts about Crown Affair
- Founded Year: 2007
- Location: New York City (United States)
- Stage: Series C
- Total Funding till date: $20.7M
- Employee Count: 67 as on Jul 31, 2026
- Investors: Stride Consumer, Ambridge Capital and 10 Others
- Latest Funding Round: Series C, May 06, 2026, $*****
- Highlight: Editors' Pick
2. Moon Juice
Moon Juice is a brand of natural skin care products. Its products include serums, facial creams, wrinkle creams, etc. The firm sells products through its online store. Products are also sold via its offline stores and via partnered offline retailers in the US.
Key facts about Moon Juice
- Founded Year: 2011
- Location: Los Angeles (United States)
- Stage: Series C
- Total Funding till date: $7M
- Employee Count: 72 as on Jul 31, 2026
- Investors: Able Partners, DGNL Ventures and 3 Others
- Latest Funding Round: Series C, Feb 01, 2022, $*****
3. Vacation
Internet first brand offering organic skincare products. The product catalog includes sunscreens, facial mists, and more. The company claims its products are made using a nano zinc formula which makes a clear protecting layer on the body surface.
Key facts about Vacation
- Founded Year: 2021
- Location: Miami (United States)
- Stage: Series A
- Total Funding till date: $7M
- Employee Count: 146 as on Jul 31, 2026
- Investors: REDO Ventures, Silas Capital and 6 Others
- Latest Funding Round: Series A, May 22, 2023, $*****
- Highlight: Editors' Pick
4. AQUIS
Key facts about AQUIS
- Founded Year: 1997
- Location: San Francisco (United States)
- Stage: Early Stage
- Total Funding till date: $5.9M
- Employee Count: 5 as on Jul 31, 2026
- Investors: Suttona Capital, Springboard Growth Capital and 3 Others
- Latest Funding Round: Conventional Debt, May 05, 2021, $*****
- Highlight: Editors' Pick
5. Iris&Romeo
Internet first brand offering natural skin care products. The product catalog includes lip care, serum, moisturizer, sunscreen, makeup products, and more for various skin shades. It also offers blue-light blocking glasses.
Key facts about Iris&Romeo
- Founded Year: 2017
- Location: Sunnyvale (United States)
- Stage: Series A
- Total Funding till date: $9.09M
- Employee Count: 10 as on Jul 31, 2026
- Investors: BrandProject, Litani Ventures and 3 Others
- Latest Funding Round: Series A, Nov 06, 2023, $*****
True Beauty Ventures' Year-on-Year Investment Trends
True Beauty Ventures has invested in 18 companies over the last 6 years, with an average of 2 new investments annually in the last 5 years. In 2025, it made 2 investments. Its most recent first time investment was in Biologica.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 2 | 0 | 2 |
2024 | 1 | 0 | 1 |
2023 | 5 | 0 | 5 |
2022 | 3 | 0 | 3 |
2021 | 1 | 0 | 1 |
2020 | 1 | 0 | 1 |
True Beauty Ventures' Investments by Stage
True Beauty Ventures has made 6 investments in Seed stage with an average round size of $5.55M, 5 investments in Series A stage with an average round size of $5.72M, 1 investment in Series C stage with an average round size of $7M and 1 investment in Unattributed stage.Stage of entry | No. of Investments |
|---|---|
Seed | 6 |
Series A | 5 |
Series C | 1 |
Unattributed | 1 |
Note: We have considered here, only first round of investments
True Beauty Ventures' Investments by Sector
True Beauty Ventures has a diverse portfolio, with companies operating in the Consumer, Consumer Goods, Retail, HealthTech and Public Administration. Notably, it has invested in 12 Tech companies, 11 Consumer (B2C) companies and 1 Enterprise (B2B) company.Sector | No. of Investments |
|---|---|
Consumer | 7 |
Consumer Goods | 7 |
Retail | 7 |
HealthTech | 5 |
Public Administration | 1 |
Others | 1 |
Note: We have considered here, only first round of investments
True Beauty Ventures' Investments by Geography
True Beauty Ventures has made most investments in United States (11), followed by Canada where it has made 1 investment.Country | No. of Investments |
|---|---|
United States | 11 |
Canada | 1 |
Note: We have considered here, only first round of investments
True Beauty Ventures' recent investments
True Beauty Ventures has not made any investment in 2026 so far.Here are the most recent investments by True Beauty Ventures:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Dec 09, 2025 | United States | Seed | 9843 | [+5] | |
Sep 17, 2025 | - | Seed | 5907 | ||
Jul 11, 2024 | United States | Seed | 1760 | - | |
Nov 06, 2023 | United States | Series A | 9201 | - | |
Nov 01, 2023 | Canada | Seed | 9901 |
Acquired companies in True Beauty Ventures' Portfolio
1 company from True Beauty Ventures' portfolio has been acquired. The most recent acquisition was K18 Hair in Dec 2023 by Unilever for $*****.Here are True Beauty Ventures' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Dec 22, 2023 | - | - | 4975 |
Team profile of True Beauty Ventures
True Beauty Ventures has a team of 5 members located in United States. True Beauty Ventures' team does not sit on the board of any company as of now.Co-investors of True Beauty Ventures
Over the past 6 years, 35 investors have co-invested in True Beauty Ventures's portfolio companies. This includes funds and angels.
- Invested before True Beauty Ventures: Brand Foundry, Madison Parker Capital and 12 others have invested in rounds before True Beauty Ventures. There is 1 company where Brand Foundry has invested before True Beauty Ventures and 1 company where Madison Parker Capital has invested before True Beauty Ventures.
- Top Co-investors of True Beauty Ventures: 20 investors entered a company along with True Beauty Ventures. These include investors like Unilever Ventures (2 companies).
- Invested after True Beauty Ventures: Stride Consumer (1 company) is the only investor which has invested in True Beauty Ventures's portfolio after their investments.
Recent News related to True Beauty Ventures
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Allbirds Co-Founder Raises $7M for New Women’s Health Supplement BrandAthletech News•Dec 09, 2025•Good Friends, Hawktail, True Beauty Ventures, Greycroft and 1 other
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Hung Vanngo Beauty Secures Funding from Unilever Ventures and True Beauty Venturesbeautyindependent.com•Sep 18, 2025•True Beauty Ventures, Unilever Ventures, Hung Vanngo Beauty
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Brand Report Bridge Mentorship Selects Happy Aging, Parëva And Nous For Second 2025 Cohortbeautyindependent.com•Jul 14, 2025•True Beauty Ventures
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True Beauty Ventures Invests In The MakerGlobal CosmeticNews•Jul 11, 2024•True Beauty Ventures, The Maker
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With Series A investment, Iris&Romeo to enter SephoraRetail Dive•Dec 22, 2023•Iris&Romeo, True Beauty Ventures
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Evolvetogether’s Seed Funding RoundGlobal Legal Chronicle•Sep 10, 2023•Sidley, evolvetogether, True Beauty Ventures, G9 Ventures
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Adit Broadens Portfolio Of Brand Matchmaking Services To Investment Channelbeautyindependent.com•Aug 01, 2023•, CAVU Consumer Partners, NextWorld Evergreen, Sandbridge Capital and 4 others
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Bridge Mentorship Selects DAMDAM Tokyo, Viktor Michael And Salwa Petersen For Second Cohort Of 2023beautyindependent.com•Jul 17, 2023•True Beauty Ventures, , Salwa Petersen, Viktor Michael and 1 other
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Sunscreen Company Vacation Completes $6M Series A Funding RoundBeauty Packaging•May 22, 2023•Vacation, Silas Capital, True Beauty Ventures, BFG and 1 other
