When was Willo founded?

Willo was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Where is Willo located?

Willo is headquartered in Limoges, France. It is registered at New York, New York.

Who is the current CEO of Willo?

Hugo de Gentile and Hugo De Gentile s of Willo. Hugo De Gentile has also founded 1 company.

How many employees does Willo have?

As of Aug 31, 2026, the latest employee count at Willo is 94.

Is Willo a funded company?

Willo is a funded company, having raised a total of $17M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 10, 2015.

When was the latest funding round of Willo?

Willo's latest funding was a $***** Seed round on Sep 11, 2020, with participation from 1 investor. Its primary sector is Beauty & Personal Care Products. Globally, the Beauty & Personal Care Products sector has seen $415M in funding in 2026 to date.

Where does Willo rank among its competitors?

Willo ranks 1st amongst 22 active competitors, of which 5 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Bruush, which secured $500K in Jan, 2024.

Who are the top competitors of Willo?

Willo's top competitors include Oracura, Bruush and TUSK. Among them, Bruush secured the most recent funding round in January, 2024.

Willo - 2026 Company Profile, Team, Funding & Competitors

Willo is a seed company based in Limoges (France), founded in 2014 by Ilan Abehassera, Hugo de Gentile and Hugo De Gentile. It operates as an Internet-first brand of electrical toothbrush. Willo has raised $17M in funding from investors like Boosterhealth, Dynalim and 1818 Venture Capital. The company has 22 active competitors, including 5 funded and 2 that have exited. Its top competitors include companies like Oracura, Bruush and TUSK.

Company Details

Internet-first brand of electrical toothbrush. The brush is automated and the liquid toothpaste and water are suctioned into the mouthpiece and out to the sink. The mouthpiece is made from supple silicone and is covered with nylon bristles. The brush is connected to an application to track brush history.

Website: willo.com
Social
Email ID: *****@willo.com
Registered Address: New York, New York

Key Metrics

Founded Year

2014

Location

Limoges, France

Stage

Seed

Total Funding

$17M in 3 rounds

Latest Funding Round

Seed, Sep 11, 2020, $*****

Investors

Boosterhealth & 9 more

Ranked

1^st among 22 active competitors

Employee Count

94 as on Aug 31, 2026

Similar Companies

Bruush & 5 more

View Willo's full profile

Willo is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
WILLO 32 INC CIN: 821616584 , United States, Active	Dec 31, 1999	-	8 (As on Dec 31, 2024)	-

Willo has raised a total funding of $17M over 3 rounds. Its first funding round was on Nov 10, 2015. Its latest funding round was a Seed round on Sep 11, 2020 for $*****. 1 investor participated in its latest round. Willo has 10 institutional investors.

Here is the list of recent funding rounds of Willo:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 11, 2020	7513878	Seed	6978455	6550545	1313552	6322882
Jun 2016	9381337	Seed	8505287	5013085	2346370	1201717
Nov 10, 2015	6069475	Seed	3573424	1899431	Boosterhealth	2865098

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View details of Willo's funding rounds and investors

The founders of Willo are Ilan Abehassera, Hugo de Gentile and Hugo De Gentile. Hugo De Gentile is the CEO of Willo.

Here are the details of Willo's key team members:

Ilan Abehassera: Co-Founder & COO of Willo.
Hugo de Gentile: Co-Founder & CEO of Willo.
Hugo De Gentile: Co-founder & CEO of Willo.

View details of Willo's Founder profiles and Board Members

Willo's employee count trend

Willo has 94 employees as of Aug 26. Here is Willo's employee count trend over the years:

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Top competitors of Willo include Oracura, Bruush and TUSK. Here is the list of Top 10 competitors of Willo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Willo 2014, Limoges (France), Seed	Internet-first brand of electrical toothbrush	$17M	Kleiner Perkins, 1818 Venture Capital & 8 others	65/100
2nd	Oracura 2014, Navi Mumbai (India), Seed	Manufactures and markets a range of oral care products	$181K	-	45/100
3rd	Bruush 2016, Richmond (Canada), Public	Internet first brand of oral care products	$4.94M	Star Tech NG, Generatingalpha	38/100
4th	TUSK 2023, Mumbai (India), Unfunded	Provider of a smart automatic electric toothbrushes and accessories	-	-	35/100
5th	MySmile 2016, Rancho Cucamonga (United States), Unfunded	Online retailer offering dental-care products	-	-	35/100
6th	Goby 2015, New York City (United States), Seed	Internet-first brand offering oral care products	$2.29M	7GC, Lerer Hippeau & 12 others	34/100
7th	Great Gums 2024, San Francisco (United States), Funding Raised	Provider of a branded line of bioelectric toothbrushes that deliver plaque‑removal and gum‑healing benefits	-	Builders VC	31/100
8th	Better Brush 2020, Kangra (India), Unfunded	Online store offering a variety of electric toothbrush and accessories	-	-	24/100
9th	Poma 2019, London (United Kingdom), Seed	Internet first brand offering electric toothbrushes	-	Buildit	24/100
10th	AquaSonic 2017, Los Angeles (United States), Unfunded	Retailer of electric toothbrushes, water flossers, and related oral care products	-	-	24/100