When was Willow founded?

Willow was founded in 2017 and raised its 1st funding round 2 years after it was founded.

Where is Willow located?

Willow is headquartered in Sydney, Australia.

How many employees does Willow have?

As of Apr 30, 2026, the latest employee count at Willow is 247.

Is Willow a funded company?

Willow is a funded company, having raised a total of $110M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on 2019.

When was the latest funding round of Willow?

Willow's latest funding was a $***** Angel round on Dec 16, 2022, with participation from 1 investor.

Where does Willow rank among its competitors?

Willow ranks 15th amongst 604 active competitors, of which 87 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was World Labs, which secured $1B in Feb, 2026.

Who are the top competitors of Willow?

Willow's top competitors include AppFolio, Johnson Controls and MaintainX. Among them, World Labs secured the most recent funding round in February, 2026.

Willow - 2026 Company Profile, Team, Funding, Competitors & Financials

Willow is a series A company based in Sydney (Australia), founded in 2017 by Adam Geha, Joshua Ridley and Dale Brett. It operates as a Provider of a SaaS and AI-driven digital twin platform for commercial spaces. Willow has raised $110M in funding from Perennial and VGI Partners. The company has 604 active competitors, including 87 funded and 46 that have exited. Its top competitors include companies like AppFolio, Johnson Controls and MaintainX.

Company Details

Provider of a SaaS and AI-driven digital twin platform for commercial spaces. It offers services such as project designing, 3D model creation, digital engineering, maintenance manuals with sensor IoT data, creating smart building features, and more. The solution enables users to perform predictive maintenance, track maintenance requests, get access to energy consumption data, analyze it, and more. It also offers community management solutions such as booking common facilities, inventory management, sending notifications, tracking & responding to tenant requests, and emergency management, among others.

Website: willowinc.com
Social

Key Metrics

Founded Year

2017

Location

Sydney, Australia

Stage

Series A

Total Funding

$110M in 3 rounds

Latest Funding Round

Angel, Dec 16, 2022, $*****

Investors

Perennial & 4 more

Ranked

15^th among 604 active competitors

Employee Count

247 as on Apr 30, 2026

Similar Companies

Tendril & 177 more

View Willow's full profile

Willow is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
WILLOW TECHNOLOGY CORPORATION LTD CIN: 622769493 , Australia, Active	Oct 11, 2017	$9.91M (As on Jun 30, 2023)	-	-
WILLOW DIGITAL PTY LTD CIN: 606612088 , Australia, Active	Jun 22, 2015	-	-	-

Willow has raised a total funding of $110M over 3 rounds. Its first funding round was on 2019. Its latest funding round was a Angel round on Dec 16, 2022 for $*****. 1 investor participated in its latest round. Willow has 4 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Willow:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 16, 2022	2372479	Angel	9767776	3121776	9522326	6784358
Sep 10, 2021	1389384	Series A	3628097	8679306	1388389	Ric Clark
2019	8711	Series A	4243	5797	7708	1952

Access funding benchmarks and valuations. Sign up today!

View details of Willow's funding rounds and investors

The founders of Willow are Adam Geha, Joshua Ridley and Dale Brett.

Here are the details of Willow's key team members:

Adam Geha: Co-Founder of Willow.
Joshua Ridley: Co-Founder of Willow.
Dale Brett: Former Co-Founder of Willow.

View details of Willow's Founder profiles and Board Members

Willow's employee count trend

Willow has 247 employees as of Apr 26. Here is Willow's employee count trend over the years:

Uncover Willow's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Willow include AppFolio, Johnson Controls and MaintainX. Here is the list of Top 10 competitors of Willow, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AppFolio 2006, Santa Barbara (United States), Public	SaaS-driven property management software for owners and residential property managers	$30M	Headline, Cisco Investments & 4 others	73/100
2nd	Johnson Controls 1885, Cork (Ireland), Public	Manufacturer and supplier of automotive batteries and HVAC equipment	-	Jindal ventures, AIAC & 3 others	72/100
3rd	MaintainX 2018, San Francisco (United States), Series D	Provider of a platform for maintenance and operations management solutions	$254M	Bain Capital Ventures, Bessemer Venture Partners ... & 30 others	69/100
4th	Cognite 2016, Lysaker (Norway), Acquired	Provider of industrial artificial intelligence and data management platform solutions	$225M	TCV, Accel & 4 others	69/100
5th	Enlite Research 2018, Mumbai (India), Series A	AI-based wireless building management system	$7.37M	Eureka Outsourcing Solutions, Avaana Capital Advisors ... & 4 others	66/100
6th	World Labs 2023, San Francisco (United States), Series E	Developer of artificial intelligence models for research automation and analysis	$1.23B	Radical Ventures, Nea & 10 others	65/100
7th	Cohesion 2018, Chicago (United States), Series A	Provider of a platform for smart building management and operations	$30.5M	HPA, Morgan Stanley Next Level Fund & 8 others	64/100
8th	Yardi 1982, Santa Barbara (United States), Unfunded	Provider of property management software solutions for property owners & managers	-	-	60/100
9th	Building Engines 2000, Waltham (United States), Acquired	SaaS-driven building energy management solution for the CRE industry	$39.2M	Wavecrest Growth Partners, Bain Capital Ventures ... & 9 others	59/100
10th	MRI Software 1971, Solon (United States), Acquired	Provider of real estate software for property and lease management	$125M	Harvest Partners, TA & 4 others	58/100
15th	Willow 2017, Sydney (Australia), Series A	Provider of a SaaS and AI-driven digital twin platform for commercial spaces	$110M	Perennial, IQT & 3 others	55/100