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WiseLife - About the company

WiseLife is a series A company based in Hisar (India), founded in 2020 by Prateek Kedia. It operates as an Online platform offering fitness equipment and accessories. WiseLife has raised $1.07M in funding, with a current valuation of $*****. The company has 32 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Neulife, HealthSense and Cultsport.

Company Details

Online platform offering fitness equipment and accessories. The company offers handcrafted yoga mats and aesthetic yoga accessories such as yoga belts and blocks.
Social
X
Email ID
*****@wiselife.in
Phone Number
+91 **********
Registered Address
163-S, 3RD FLOOR, CHEMBER NO 1, MODEL TOWN, Hissar, HISAR, Haryana, India, 125001
Key Metrics
Founded Year
2020
Location
Hisar, India
Stage
Series A
Total Funding
$1.07M in 2 rounds
Latest Funding Round
Post Money Valuation
$***** as on Aug 08, 2024
Ranked
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
46 as on Jun 30, 2026
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WiseLife's funding and investors

WiseLife has raised a total funding of $1.07M over 2 rounds. Its first funding round was on Mar 01, 2024. Its latest funding round was a Series A round on Jul 07, 2025 for $*****. 1 investor participated in its latest round. WiseLife has 5 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of WiseLife:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jul 07, 2025
5595489
Series A
4365223
2214055
9795749
3082992
Mar 01, 2024
9719831
Seed
7508101
4482618
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WiseLife's founders and board of directors

Founder? Claim Profile
The founders of WiseLife is Prateek Kedia.
Here are the details of WiseLife's key team members:

WiseLife's employee count trend

WiseLife has 46 employees as of Jun 26. Here is WiseLife's employee count trend over the years:
Employee count trend for WiseLife
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WiseLife's Competitors and alternates

Top competitors of WiseLife include Neulife, HealthSense and Cultsport. Here is the list of Top 10 competitors of WiseLife, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Neulife
Neulife
2022, Mumbai (India), Seed
Online retail store for health supplements and sports nutrition products
$1M
46/100
2nd
Logo for WiseLife
WiseLife
2020, Hisar (India), Series A
Online platform offering fitness equipment and accessories
$1.07M
44/100
3rd
Logo for HealthSense
HealthSense
2014, Bengaluru (India), Acquired
Internet first brand offering multi-category consumer electronic products
-
-
41/100
4th
Logo for Cultsport
Cultsport
2018, Bengaluru (India), Unfunded
Online platform offering fitness equipment and accessories
-
-
37/100
5th
Logo for Olime
Olime
2004, Delhi (India), Unfunded
Online marketplace for selling and buying health products
-
-
35/100
6th
Logo for COCKATOO
COCKATOO
2019, Jalandhar (India), Unfunded
Online platform for the purchase of fitness equipment, and accessories
-
-
33/100
7th
Logo for Kriya Fit
Kriya Fit
2023, Bengaluru (India), Unfunded
Online retailer of sports and fitness accessories
-
-
33/100
8th
Logo for Polar India
Polar India
2015, Delhi (India), Unfunded
Provider of e-commerce platform offering fitness related devices
-
-
32/100
9th
Logo for Muscle & Strength
Muscle & Strength
2018, Delhi (India), Unfunded
Online platform for the purchase of fitness supplements and accessories
-
-
29/100
10th
Logo for Athleto India
Athleto India
2019, Meerut (India), Unfunded
Provider of an online platform for the purchase of gym equipment, accessories and fitness supplements
-
-
29/100
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WiseLife's Latest cap tables and shareholding

Founders (largest shareholder) own 89.51%, Funds own 0.96%, Enterprises own 1.92% and Angels own 0.96%. The net worth of WiseLife's founders is INR 27.9Cr as of Aug 08, 2024.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
89.51%
27.9Cr
8287899
2095554
3970623
8453913
9723593
8312298
9196116
2061782
1911915
9303784
Fund
0.96%
30L
0
0
0
0
Enterprise
1.92%
60L
2
7
7
4
Angel
0.96%
30L
0
0
0
0
Other People
1.84%
57.2L
7
3
1
3
ESOP Pool
4.81%
1.5Cr
3152
8364
7003
7049
Total
100.00%
31.2Cr
6123099
7586144
4130320
5113950
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of WiseLife's Shareholding

WiseLife's Investments and acquisitions

WiseLife has made no investments or acquisitions yet.

Reports related to WiseLife

Here is the latest report on WiseLife's sector:

News related to WiseLife

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