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WiseLife - About the company

WiseLife is a series A company based in Hisar (India), founded in 2020 by Prateek Kedia. It operates as an Online platform offering fitness equipment and accessories. WiseLife has raised $1.07M in funding, with a current valuation of $*****. The company has 21 active competitors, including 1 funded and 1 that has exited. Its top competitors include companies like Gaiam, RajMall Inventives and Gymboss Timers.

Company Details

Online platform offering fitness equipment and accessories. The company offers handcrafted yoga mats and aesthetic yoga accessories such as yoga belts and blocks.
Social
X
Email ID
*****@wiselife.in
Phone Number
+91 **********
Registered Address
163-S, 3RD FLOOR, CHEMBER NO 1, MODEL TOWN, Hissar, HISAR, Haryana, India, 125001
Key Metrics
Founded Year
2020
Location
Hisar, India
Stage
Series A
Total Funding
$1.07M in 2 rounds
Latest Funding Round
Post Money Valuation
$***** as on Aug 08, 2024
Ranked
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
50 as on Sep 30, 2026
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WiseLife's funding and investors

WiseLife has raised a total funding of $1.07M over 2 rounds. Its first funding round was on Mar 01, 2024. Its latest funding round was a Series A round on Jul 07, 2025 for $*****. 1 investor participated in its latest round. WiseLife has 5 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of WiseLife:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jul 07, 2025
9251278
Series A
1703379
3938328
6407045
5406772
Mar 01, 2024
1655307
Seed
5969273
2940216
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WiseLife's founders and board of directors

Founder? Claim Profile
The founders of WiseLife is Prateek Kedia.
Here are the details of WiseLife's key team members:

WiseLife's employee count trend

WiseLife has 50 employees as of Sep 26. Here is WiseLife's employee count trend over the years:
Employee count trend for WiseLife
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WiseLife's Competitors and alternates

Top competitors of WiseLife include Gaiam, RajMall Inventives and Gymboss Timers. Here is the list of Top 10 competitors of WiseLife, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for WiseLife
WiseLife
2020, Hisar (India), Series A
Online platform offering fitness equipment and accessories
$1.07M
45/100
2nd
Logo for Gaiam
Gaiam
1988, Boulder (United States), Acquired
Yoga, fitness, meditation, and active sitting products and accessories provider
$53.7M
43/100
3rd
Logo for RajMall Inventives
RajMall Inventives
2017, Chennai (India), Unfunded
Provider of smart rings for multiple purposes
-
-
38/100
4th
Manufacturer of programmable interval timers for workouts and training exercises
-
-
36/100
5th
Logo for Sporting Tools
Sporting Tools
2001, Mumbai (India), Unfunded
Trainging and rehabilitation products for athletes
-
-
27/100
6th
Logo for Drip Accessory
Drip Accessory
2017, Brooklyn (United States), Unfunded
Platform offering at home fitness towels and accessories for spin bike workouts
-
-
24/100
7th
Logo for EaseFlex
EaseFlex
2024, Midnapore (India), Unfunded
Online platform offering personal massagers
-
-
24/100
8th
Logo for Back Muscle Solutions
Back Muscle Solutions
2021, Saint Paul (United States), Unfunded
Provider of massage tools for lower back pain relief and muscle release
-
-
21/100
9th
Logo for Trigger Point Systems
Trigger Point Systems
2019, Augsburg (Germany), Unfunded
Developer of modular support systems and therapeutic tools for wellness
-
-
20/100
10th
Logo for Allrj
Allrj
2017, Matawan (United States), Unfunded
Platform offering fitness gear and accessories for men and women
-
-
16/100
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WiseLife's Latest cap tables and shareholding

Founders (largest shareholder) own 89.51%, Funds own 0.96%, Enterprises own 1.92% and Angels own 0.96%. The net worth of WiseLife's founders is INR 27.9Cr as of Aug 08, 2024. The cap table displayed below is for WISELIFE WELLNESS INDIA PRIVATE LIMITED which is the legal entity associated with WiseLife.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
89.51%
27.9Cr
3330071
6958674
9651758
7800417
5835731
9909687
9490551
4796173
2745966
9534868
Fund
0.96%
30L
0
0
0
0
Enterprise
1.92%
60L
4
2
3
4
Angel
0.96%
30L
0
0
0
0
Other People
1.84%
57.2L
1
2
2
1
ESOP Pool
4.81%
1.5Cr
5862
3285
6713
1206
Total
100.00%
31.2Cr
5767263
5448127
9053796
9663999
Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
Gain deeper insights into
shareholding pattern of this entity
$9.99$4.23(excl. taxes)
Download Sample Files
What documents will you get?
  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

WiseLife's Investments and acquisitions

WiseLife has made no investments or acquisitions yet.

Reports related to WiseLife

Here is the latest report on WiseLife's sector:

News related to WiseLife

•
WiseLife secures 1.2 cr deal on ‘Shark Tank India 3’Telangana Today•Mar 01, 2024•WiseLife
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