Wonderbly - About the company
Wonderbly is an acquired company based in London (United Kingdom), founded in 2012 by Assaf Sharabi, Tal Tzvi Oron and Pedro Serapicos. It operates as an Online private label brand of personalized story books for children. Wonderbly has raised $22.5M in funding from investors like Google Ventures, Forward Partners and Ravensburger. The company has 25 active competitors, including 1 that has exited. Its top competitors include companies like Made in me, Bookabees and Illusian Publishing.
Company Details
Online private label brand of personalized storybooks for children. It includes books across multiple categories like the latest release, best seller, Christmas-oriented & more in its catalog. Users can personalize the characters of the stories using their own names.
- Website
- www.wonderbly.com/
- Social
- Email ID
- *****@wonderbly.com
Key Metrics
Founded Year
2012
Location
London, United Kingdom
Stage
Acquired
Total Funding
$22.5M in 6 rounds
Latest Funding Round
Investors
Ranked
1st among 25 active competitors
Annual Revenue
0 - ₹10 Cr as on May 31, 2019
Employee Count
102 as on Mar 31, 2026
Investment & Acquisitions
Exit Details
Acquired by Penguin Random House (Jun 04, 2025)
Legal entities associated with Wonderbly
Wonderbly is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Lostmy.name Limited CIN: 8305498 , Germany, Active | Nov 22, 2012 | 0 - ₹10 Cr (As on May 31, 2019) | 52 (As on May 31, 2021) |
Wonderbly's acquisition details
Wonderbly got acquired by Penguin Random House on Jun 04, 2025.
Click here to take a look at Wonderbly's acquisition in detail
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Wonderbly's funding and investors
Wonderbly has raised a total funding of $22.5M over 6 rounds. Its first funding round was on Apr 2014. Its latest funding round was a Series B round on Jul 31, 2017 for $*****. 7 investors participated in its latest round. Wonderbly has 8 institutional investors and 5 angel investors.
Here is the list of recent funding rounds of Wonderbly:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 31, 2017 | 2522804 | Series B | 2370681 | 7513409 | 4831611 | 8540310 |
Jul 31, 2017 | 8831491 | Conventional Debt | 8479616 | 5737347 | 7343204 | |
2016 | 6318 | Series A | 3967 | 3467 | 3659 |
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Wonderbly's founders and board of directors
Founder? Claim ProfileThe founders of Wonderbly are Assaf Sharabi, Tal Tzvi Oron and Pedro Serapicos. Assaf Sharabi is the CEO of Wonderbly.
Here are the details of Wonderbly's key team members:
- Assaf Sharabi: Co-Founder & CEO of Wonderbly. They serve on the board of 1 company.
- Tal Tzvi Oron: Co-Founder & COO of Wonderbly. They serve on the board of 1 company.
- Pedro Serapicos: Co-Founder of Wonderbly. Contact Info: 1 email address
Wonderbly's Board of Directors
Wonderbly's board has 5 active members. Assaf Sharabi and Tal Tzvi Oron are part of team and Florian Heinemann, Thomas Bleyer and Craig Kornblau are independent board members.Here is the list of Wonderbly's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 13y 7m | |
Team | - | Current | 10y 6m | |
Independent board member | - | Current | 10y 6m | |
ylxptqt | Independent board member | - | Current | 5y 3m |
da{zv{{ | Independent board member | - | Current | 9y 1m |
oawssrn | Independent board member | - | Past | 7y 1m |
uim{hlm | Independent board member | - | Past | 3y 2m |
View details of Wonderbly's Founder profiles and Board Members
Wonderbly's employee count trend
Wonderbly has 102 employees as of Mar 26. Here is Wonderbly's employee count trend over the years:
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Wonderbly's Competitors and alternates
Top competitors of Wonderbly include Made in me, Bookabees and Illusian Publishing. Here is the list of Top 10 competitors of Wonderbly, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Wonderbly 2012, London (United Kingdom), Acquired | Online private label brand of personalized story books for children | $22.5M | 47/100 | |
2nd | Made in me 2008, London (United Kingdom), Unfunded | Storybooks app for kids | - | - | 39/100 |
3rd | Bookabees 2015, London (United Kingdom), Unfunded | Subscription service for children's educational and story books | - | - | 26/100 |
4th | Illusian Publishing 2017, Kingston upon Thames (United Kingdom), Unfunded | Publisher of children's books and related creative content online | - | - | 26/100 |
5th | Penwizard 2004, London (United Kingdom), Unfunded | Online customization platform for books | - | - | 25/100 |
6th |  My zoo animals 2014, Ringwood (United Kingdom), Unfunded | Mobile-based platform providing gamified learning solutions for kids | - | - | 24/100 |
7th | Smartables 1989, Basingstoke (United Kingdom), Unfunded | SaaS-based platform providing gamified-based nursery table learning solutions | - | - | 24/100 |
8th | Zaza 2018, United Kingdom, Unfunded | Online subscription platform of books for babies | - | - | 24/100 |
9th |  Woke Babies 2019, London (United Kingdom), Funding Raised | Monthly book subscription service that delivers black children's books | - | 23/100 | |
10th | Colour Chronicles 2018, London (United Kingdom), Unfunded | Provider of childrens journal | - | - | 22/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Wonderbly's competitors? Click here to see the top ones
Wonderbly's Investments and acquisitions
Wonderbly has acquired Historic-Newspapers. Wonderbly has not made any investments as of now.Reports related to Wonderbly
Here is the latest report on Wonderbly's geography:
News related to Wonderbly
Filter this list•
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Silas Capital Closes Fund II at $150MFinSMEs•Mar 06, 2024•Silas Capital, VCWire, Boll & Branch, BareSnacks and 7 others
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ABG Corporate Finance secures sale of Historic Newspapers to Graphite-backed WonderblyABG Corporate Finance•Oct 23, 2023•Historic-Newspapers, Wonderbly, ABG Corporate Finance
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Forward Partners completes first exits since July AIM admissionPrivate Equity Wire•Aug 12, 2021•Forward Partners, Wonderbly, Heights, Graphite Capital
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Wonderbly Taps Sixteen South for ‘Lost My Name’ SeriesAnimationmagazine•Jun 06, 2018•Wonderbly, Sixteensouth Tv
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Rebranded publisher Wonderbly raises $8.5 million in Series B roundTech.eu•Jul 31, 2017•Wonderbly, Ravensburger, Google Ventures, Greycroft and 4 others
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Lost My Name, The Kids “Full-Stack” Personalised Book Publisher, Raises $9M Led By Google Ventures – TechCrunchTechCrunch+•Jun 25, 2015•Wonderbly, Forward Partners, Lost My Name, Matt Wheeler and 2 others
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London tech start-up announces £500,000 seed funding - London & PartnersLondon & Partners•Lost My Name, Forward Partners, Wonderbly, Matt Wheeler and 2 others
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