When was Workarea founded?

Workarea was founded in 1994 and raised its 1st funding round 20 years after it was founded.

Where is Workarea located?

Workarea is headquartered in Philadelphia, United States.

How many employees does Workarea have?

As of Dec 31, 2020, the latest employee count at Workarea is 19.

Is Workarea a funded company?

Workarea is a funded company, having raised a total of $12M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Aug 25, 2014.

When was the latest funding round of Workarea?

Workarea's latest funding was a $***** Series A round on Aug 23, 2018, with participation from 2 investors. Its primary sector is E-Commerce Enablers. In United States, the E-Commerce Enablers sector has seen $530M in funding in 2026 to date.

Where does Workarea rank among its competitors?

Workarea ranks 99th amongst 998 active competitors, of which 119 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Cart.com, which secured $180M in Mar, 2026.

Who are the top competitors of Workarea?

Workarea's top competitors include Bazaarvoice, ShopUp and AnyMind Group. Among them, Cart.com secured the most recent funding round in March, 2026.

Workarea - 2026 Company Profile, Team, Funding & Competitors

Workarea is an acquired company based in Philadelphia (United States), founded in 1994 by Jason Hill and Darren Hill. It operates as a Cloud-based software solution to create online stores for e-tailers. Workarea has raised $12M in funding from investors like Safeguard Scientifics, Montage Capital and Partners For Growth. The company has 998 active competitors, including 119 funded and 84 that have exited. Its top competitors include companies like Bazaarvoice, ShopUp and AnyMind Group.

Company Details

Workarea is a cloud-based software solution to create online stores for e-tailers. Its features include payment gateways, order & inventory management, CRM, PIM, marketing tools, reporting & analytics and more. Clients include Reformation, Ren's Pets, Lonely Planet and more.

Website: workarea.com
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Key Metrics

Founded Year

1994

Location

Philadelphia, United States

Stage

Acquired

Total Funding

$12M in 3 rounds

Latest Funding Round

Series A, Aug 23, 2018, $*****

Investors

Safeguard Scientifics & 4 more

Ranked

99^th among 998 active competitors

Employee Count

19 as on Dec 31, 2020

Similar Companies

ShopUp & 852 more

Exit Details

Acquired by VTEX (Feb 10, 2021)

View Workarea's full profile

Workarea is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
WebLinc Corp. CIN: 471584628 , United States, Active		-	19 (As on Dec 31, 2020)	-

Workarea got acquired by VTEX on Feb 10, 2021. It was facilitated by View Partners.

Click here to take a look at Workarea's acquisition in detail

Workarea has raised a total funding of $12M over 3 rounds. Its first funding round was on Aug 25, 2014. Its latest funding round was a Series A round on Aug 23, 2018 for $*****. 2 investors participated in its latest round. Workarea has 5 institutional investors.

Here is the list of recent funding rounds of Workarea:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 23, 2018	1483074	Series A	1619088	8193451	6834306	1154508
Aug 15, 2017	2485266	Venture Debt	4550044	9017518	4014315	Horizon
Aug 25, 2014	2026077	Series A	7742287	7479124	Safeguard Scientifics	8955825

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View details of Workarea's funding rounds and investors

The founders of Workarea are Jason Hill and Darren Hill.

Here are the details of Workarea's key team members:

Jason Hill: Former Co-Founder & CTO of Workarea.
Darren Hill: Co-Founder of Workarea.
Contact Info: 1 email address

View details of Workarea's Founder profiles and Board Members

Workarea's employee count trend

Workarea has 19 employees as of Dec 20. The total employee count is 30.0% lower than what it was in Dec 19. Here is Workarea's employee count trend over the years:

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Top competitors of Workarea include Bazaarvoice, ShopUp and AnyMind Group. Here is the list of Top 10 competitors of Workarea, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Bazaarvoice 2005, Austin (United States), Acquired	Provider of SaaS based marking solution	$20.4M	Battery Ventures, Austin Ventures & 16 others	73/100
2nd	ShopUp 2017, Dhaka (Bangladesh), Series B	Retailer of neighborhood shops and clothing	$198M	Valar Ventures, Flourish & 11 others	73/100
3rd	AnyMind Group 2016, Singapore (Singapore), Public	Provider of e-commerce, marketing, and manufacturing platforms	$91.7M	Nomura, LINE Corporation & 14 others	72/100
4th	Global-e 2013, London (United Kingdom), Public	Provider of platform simplifying cross-border e-commerce for merchants and global shoppers	$100M	Vitruvian Partners, Apax & 8 others	72/100
5th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Shasta Ventures, SoftBank Vision Fund & 6 others	71/100
6th	Cart.com 2020, Houston (United States), Series D	Provider of unified commerce and logistics solutions for business growth	$735M	B. Riley Financial, Snowflake & 46 others	69/100
7th	etaily 2020, Metro Manila (Philippines), Series A	Provider of software suite solutions for e-commerce businesses	$24M	Sumitomo Mitsui Banking Corporation, SKS Capital ... & 17 others	68/100
8th	GoKwik 2020, Delhi (India), Series B	Platform offering software suite solutions for e-commerce and D2C brands	$70.5M	RTP Global, Think Investments & 66 others	68/100
9th	SPS Commerce 1998, Minneapolis (United States), Public	Provider of cloud-based platform for retail supply chain management solutions	$50.5M	Axiom Venture Partners, Granite Partners & 6 others	67/100
10th	SimpliField 2013, Paris (France), Acquired	Saas for field teams	$15.4M	Five Elms Capital, Runa Capital & 6 others	66/100
99th	Workarea 1994, Philadelphia (United States), Acquired	Cloud-based software solution to create online stores for e-tailers	$12M	Horizon, Montage Capital & 3 others	40/100