When was Yoto founded?

Yoto was founded in 2015 and raised its 1st funding round 2 years after it was founded.

Where is Yoto located?

Yoto is headquartered in London, United Kingdom.

Who is the current CEO of Yoto?

Ben Drury of Yoto. They have also founded 1 company and are angel investors in 2 startups.

Which legal entities is Yoto associated with?

Yoto is associated with Yoto Limited.

How many employees does Yoto have?

As of Aug 31, 2026, the latest employee count at Yoto is 330.

Is Yoto a funded company?

Yoto is a funded company, having raised a total of $59.4M across 9 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 05, 2017.

How much is Yoto worth?

The latest valuation of Yoto is £***** as of Oct 04, 2023.

When was the latest funding round of Yoto?

Yoto's latest funding was a $***** Conventional Debt round on Oct 15, 2024, with participation from 1 investor. Its primary sector is Pre-K EdTech. Globally, the Pre-K EdTech sector has seen $20.7M in funding in 2026 to date.

Where does Yoto rank among its competitors?

Yoto ranks 1st amongst 44 active competitors, of which 5 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Yoto, which secured $15M in Oct, 2024.

Who are the top competitors of Yoto?

Yoto's top competitors include Mattel, Wow! Stuff and Character Group PLC. Among them, Yoto secured the most recent funding round in October, 2024.

Yoto - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online retailer of audio players, cards, and related accessories. The company provides screen-free entertainment and educational content for children of various age groups. Offerings include audiobooks, music, activities, and make-your-own card options. The business also provides accessories such as headphones, travel cases, and gift cards.

Website: us.yotoplay.com/
Social
Email ID: *****@yotoplay.com

Key Metrics

Founded Year

2015

Location

London, United Kingdom

Stage

Series B

Total Funding

$59.4M in 9 rounds

Latest Funding Round

Conventional Debt, Oct 15, 2024, $*****

Post Money Valuation

£***** as on Oct 04, 2023

Investors

Acton Capital & 42 more

Ranked

1^st among 44 active competitors

Employee Count

330 as on Aug 31, 2026

Similar Companies

Tonies & 14 more

View Yoto's full profile

Yoto is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Yoto Limited CIN: 9542062 , United Kingdom, Active	Apr 13, 2015	-	98 (As on Dec 31, 2023)

Yoto has raised a total funding of $59.4M over 9 rounds. Its first funding round was on Apr 05, 2017. Its latest funding round was a Conventional Debt round on Oct 15, 2024 for $*****. 1 investor participated in its latest round. Yoto has 21 institutional investors and 22 angel investors.

Here is the list of recent funding rounds of Yoto:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 15, 2024	2813711	Conventional Debt	2013588	6545942	8980129	5333316
Oct 04, 2023	6089593	Series B	1446561	8842995	8792792	DNS Capital & 3 more
Aug 30, 2022	2017475	Series A	8285091	6902097	6009474	9544725

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View details of Yoto's funding rounds and investors

The founders of Yoto are Ben Drury and Filip D. Ben Drury is the CEO of Yoto.

Here are the details of Yoto's key team members:

Ben Drury: Co-Founder and CEO of Yoto and founder of 1 other company. They are also an angel investor in 2 startups and serve on the board of 1 company.
Filip D: Co-Founder of Yoto. They serve on the board of 1 company.
Contact Info: 1 email address

Yoto's Board of Directors

Yoto's board has 9 active members. Ben Drury and Filip D are part of team and Charles Tollinche, Vivian Wu, Cedric Laurent Magda Asselman, Emily Brown, Jody Metzenbaum Kelman, Jesse Lee Dorogusker and Fritz Friedrich Oidtmann are independent board members.

Here is the list of Yoto's board of directors:

Name	Type	Representing	Status	Duration
Ben Drury	Team	-	Current	9y 10m
Filip D	Team	-	Current	11y 5m
Charles Tollinche	Independent board member	-	Current	2y 11m
ttnakhc	Independent board member	-	Current	4y 3m
mlxgpmb	Independent board member	-	Current	4y 2m
pguctcw	Independent board member	-	Current	6y 5m
nsdbarb	Independent board member	-	Current	3y 1m
qpzs{{k	Independent board member	-	Current	2y 3m
vlmqlsd	Independent board member	-	Current	6y 5m
vlqqkaf	Independent board member	-	Past	9y 9m
dkwjtfl	Independent board member	-	Past	7y 8m
pdtqjvg	Independent board member	-	Past	1y 7m
wteezvi	Independent board member	-	Past	5y 2m
aoc{jeh	Independent board member	-	Past	5y 6m
r{xfrzf	Independent board member	-	Past	6y 3m
qmnvjhq	Independent board member	-	Past	5y 2m

View details of Yoto's Founder profiles and Board Members

Yoto's employee count trend

Yoto has 330 employees as of Aug 26. Here is Yoto's employee count trend over the years:

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Top competitors of Yoto include Mattel, Wow! Stuff and Character Group PLC. Here is the list of Top 10 competitors of Yoto, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Yoto 2015, London (United Kingdom), Series B	Online retailer of audio players, cards, and related accessories	$59.4M	Global Founders Capital, DNS Capital & 41 others	74/100
2nd	Mattel 1945, El Segundo (United States), Public	Designer, manufacturer and seller of toys and games	-	Bank of America, Bain Capital Private Equity	62/100
3rd	Wow! Stuff 2006, Wolverhampton (United Kingdom), Acquired	Brand offering multi category toys for kids	$7.52M	BGF, Independent Growth Finance	60/100
4th	Character Group PLC 1991, Mitcham (United Kingdom), Public	Supplier of toys, games and giftware	-	-	41/100
5th	Bigjigs Toys 1985, Folkestone (United Kingdom), Unfunded	E-distributor offering toys for kids	-	-	37/100
6th	MVSports Birmingham (United Kingdom), Unfunded	Manufacturer of licensed wheeled goods and outdoor play equipment products	-	-	36/100
7th	Skoogmusic 2009, Edinburgh (United Kingdom), Seed	Cubical instrument for children & differently-abled people	$2.67M	Old College Capital, Scottish Investment Bank ... & 3 others	34/100
8th	The Puppet Company 2000, Hitchin (United Kingdom), Unfunded	Brand of kids toys	-	-	32/100
9th	Zapf Creation AG 1991, Rodental (Germany), Public	Manufacturer of dolls and children's toys	-	-	28/100
10th	Lilly and Sid 2009, London (United Kingdom), Acquired	Retailer of GOTS-certified organic cotton clothing for babies and children	-	-	27/100