How many total B2C E-Commerce companies are there in Netherlands?

As of January 2026, Netherlands has 2147 active B2C E-Commerce companies.

How many B2C E-Commerce companies in Netherlands are funded?

As of January 2026, 305 companies have received funding in this sector.

What is the total funding raised by B2C E-Commerce companies in Netherlands?

B2C E-Commerce companies in Netherlands have collectively raised $5.26B in funding till date.

Which is the highest funded B2C E-Commerce company in Netherlands?

As of January 2026, Picnic has raised $1.98B in funding, highest among the funded B2C E-Commerce companies in Netherlands.

How many B2C E-Commerce unicorns are there in Netherlands?

Netherlands has produced one unicorn in the B2C E-Commerce sector till date.

B2C E-Commerce in Netherlands - 2026 Market & Investments Trends

Q: Who are the top investors in B2C E-Commerce companies in Netherlands?

The top investors in B2C E-Commerce companies in Netherlands by number of investments are Plug and Play Tech Center and General Atlantic.

Companies included in B2C E-Commerce

Includes all eCommerce companies involved in selling and buying of products which by definition includes across categories such as Fashion, Beauty, Pet, Home care, etc.

Companies excluded in B2C E-Commerce

Excludes offline first fashion retailers and brands. Also excludes manufacturing facilities providers, and offline design studios.

Key Metrics

Total Companies

2.73K

Top Companies

Olx, Picnic & more

Total Funding

Funded Companies

Series A+ Companies

Series C+ Companies

Unicorns Created

IPOs

Acquisitions

View complete details of this sector

There are more than 2.73K companies in B2C E-Commerce in Netherlands. Olx is the top B2C E-Commerce company in Netherlands, ranked using Tracxn Score (what's this?).

Here are 5 of the top B2C E-Commerce companies in Netherlands:

Company	Description	Location	Founded	Current Stage	Private Funding Raised
Olx	International online classifieds	Hoofddorp (Netherlands)	2006	Acquired	$28.5M
Picnic	App based platform for ordering groceries and delivery services	Amsterdam (Netherlands)	2015	Series E	$1.98B
Booking.com	App-based platform for booking multiple categories of accommodations	Amsterdam (Netherlands)	1996	Acquired	$2.42M
Catawiki	Online auctions platform for art and collectibles	Assen (Netherlands)	2008	Series D	$280M
Tiqets	Ticket booking platform for travel attractions and events	Amsterdam (Netherlands)	2013	Acquired	$106M

Get a longer list of companies

Companies founded year-on-year in the B2C E-Commerce sector in Netherlands

222 B2C E-Commerce startups in Netherlands were founded in 2021 - this is the most number of startups founded in any year in the last 10 years.

Total Number of Companies

Year	No. of companies
2026	-
2025	6
2024	28
2023	67
2022	116
2021	222
2020	216
2019	217
2018	182
2017	157

Stage-wise distribution of B2C E-Commerce sector companies in Netherlands

Out of the total 2,728 B2C E-Commerce companies in Netherlands, 305 have secured funding. Among them, 153 have reached Series A or higher, and 132 to Series B or beyond.

Founded - 2,728

Funded - 305

Series A+ - 153

Series B+ - 132

Series C+ - 125

Company Stage	No. of companies
Founded	2,728
Funded	305
Series A+	153
Series B+	132
Series C+	125

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Total funding year-on-year in the B2C E-Commerce sector in Netherlands

The B2C E-Commerce sector in Netherlands saw a total funding of more than $5.06B in the last 10 years. The most amount of funding was in 2021 at more than $2.79B.

Total Funding

Year	Total Funding
2025	$568M
2024	$395M
2023	$197M
2022	$139M
2021	$2.79B
2020	$246M
2019	$442M
2018	$79.4M
2017	$183M

Recent Funding Rounds in B2C E-Commerce in Netherlands

In the year 2025, till November 2025, B2C E-Commerce companies in Netherlands have raised $507M in equity funding across 4 rounds. In the same period last year (i.e. till October 2024), B2C E-Commerce companies in Netherlands had raised $395M across 10 rounds. So, 2025 has seen a 28.24% rise in funding in B2C E-Commerce companies in Netherlands as compared to 2024.

Here are some recent, important funding rounds in B2C E-Commerce companies in Netherlands:

Company	Round Raised	Amount Raised	Funding Date	Investors
Picnic	Series E	2582	Nov 21, 2025	Edeka and 3 more
Partnify	Seed	4751	Nov 13, 2025	Hi Inov and 2 more
Billie Wonder	Seed	2313	Nov 12, 2025	-
Aquablu	Seed	8737	Jun 27, 2025	Pieter Schoen and 3 more
De Lokalist	Seed	9511	Oct 07, 2024	Rabo Investments

See a more detailed list of funding rounds

Plug and Play Tech Center is the top investor in B2C E-Commerce companies in Netherlands based on number of companies invested.

Here are some top investors in B2C E-Commerce companies in Netherlands:

Investor	Location	Top Portfolio Companies
Plug and Play Tech Center	Sunnyvale (United States)	Pal and Cooper Pet Care
General Atlantic	New York City (United States)	-
Prosus	Amsterdam (Netherlands)	Olx
TPG	Fort Worth (United States)	-
Felicis Ventures	Menlo Park (United States)	-

See a more detailed list of investors

In the year 2025, till December 2025, 5 acquisitions happened in B2C E-Commerce sector in Netherlands. Last year, in 2024, a total of 5 acquisitions happened in B2C E-Commerce sector in Netherlands.

Here are some recent, important acquisitions in B2C E-Commerce sector in Netherlands:

Company	Acquisition Type	Acquisition Date	Acquirers
Tiqets	Business Acquisition	Dec 10, 2025	Expedia
Eyecons	Business Acquisition	Oct 16, 2025	Sportway
Olx	Business Acquisition	Aug 22, 2025	TBC Bank Group
V&D	Business Acquisition	Jul 09, 2025	Secret Sales
Just Eat Takeaway	Business Acquisition	Feb 24, 2025	Prosus

See a more detailed list of acquisitions

Acquisition trends in B2C E-Commerce sector in Netherlands

Here are the acquisition trends in B2C E-Commerce sector in Netherlands:

Total Number of Acquisitions

Year	No. of companies
2026	-
2025	5
2024	5
2023	7
2022	5
2021	12
2020	9
2019	5
2018	5
2017	6

In the year 2020, till February 2020, 1 IPO happened in B2C E-Commerce sector in Netherlands.

Here are some recent, important IPOs in B2C E-Commerce sector in Netherlands:

Company	IPO Date	Exchange Symbol
Just Eat Takeaway	Feb 03, 2020	London Stock Exchange (LSE)
Shop Apotheke	Oct 13, 2016	Frankfurt Stock Exchange (FRA)
Cnova	Jan 13, 2015	Euronext Exchange (Euronext)
Ziggo	Mar 21, 2012	Euronext Exchange (Euronext)
CLIQ Digital	Nov 30, 2005	Frankfurt Stock Exchange (FRA)

See a more detailed list of IPOs

Companies founded by alumni from top colleges in the B2C E-Commerce in Netherlands

Most number of B2C E-Commerce startups in Netherlands have been founded by alumni from Harvard Business School, INSEAD and University of Amsterdam.

College	No. of companies
Harvard Business School	3
INSEAD	3
University of Amsterdam	3
Erasmus University Rotterdam	2
Harvard University	2
BIT Mesra	1
BITS Mesra	1
Bocconi University	1
Durham University Business School	1
Eindhoven University of Technology	1

Total funding in B2C E-Commerce companies founded by alumni from top colleges in Netherlands

In the last 10 years, INSEAD graduates' B2C E-Commerce companies in Netherlands have raised the most funding among top colleges. Erasmus University Rotterdam alumni are second, and HEC Paris alumni are third.

College	Total Funding
INSEAD	$2.04B
Erasmus University Rotterdam	$51M
HEC Paris	$35.4M
London School of Economics and Political Science	$35.4M
University of Groningen	$35.4M
Harvard Business School	$28.5M
Harvard University	$28.5M
University of Cambridge	$233K
BIT Mesra	-
BITS Mesra	-