How many total Beauty E-Commerce companies are there in Brazil?

As of May 2026, Brazil has 64 active Beauty E-Commerce companies.

How many Beauty E-Commerce companies in Brazil are funded?

As of May 2026, 10 companies have received funding in this sector.

What is the total funding raised by Beauty E-Commerce companies in Brazil?

Beauty E-Commerce companies in Brazil have collectively raised $74M in funding till date.

Who are the top investors in Beauty E-Commerce companies in Brazil?

The top investors in Beauty E-Commerce companies in Brazil by number of investments are L Catterton and General Atlantic.

Which is the highest funded Beauty E-Commerce company in Brazil?

As of May 2026, Sallve has raised $20.2M in funding, highest among the funded Beauty E-Commerce companies in Brazil.

List of 93 Beauty E-Commerce Startups in Brazil & Market Trends (May 2026)

1. Beleza na Web

Beleza na Web is an online retailer of beauty products for men and women. Product catalog includes fragrances, skincare items, makeup products, body & bath, and more. The company provides brands like Acquaflora, Balenciaga, Dior, Gucci, Hugo Boss, and others.

Key facts about Beleza na Web

Founded Year: 2008
Location: Sao Paulo (Brazil)
Stage: Acquired
Total Funding till date: $45M
Investors: Tiger Global Management and Kaszek
Latest Funding Round: Series C, Jun 15, 2015, $*****
Tracxn Score: 66/100 What is this?
Competitors Rank: 1 of 29 Competitors

2. Sallve

Internet first brand of skincare cosmetics. Product sold is an antioxidant moisturizer which is a serum & gel for greasiness, enlarged pores, fine lines, tired dark circles and uneven tone. The moisturizer is made from a combination of hyaluronic acid, 10% nano vitamin C, vitamin E, resveratrol, caffeine, and niacinamide.

Key facts about Sallve

Founded Year: 2018
Location: Sao Paulo (Brazil)
Stage: Series B
Total Funding till date: $20.2M
Investors: Waldencast, Atlantico Capital Partners and 9 Others
Latest Funding Round: Series B, May 03, 2021, $*****
Tracxn Score: 62/100 What is this?
Competitors Rank: 1 of 1 Competitors

View full list of companies in this sector

3. Natura Cosmeticos

Online retailer offering cosmetics for men and women. The product catalog includes color cosmetics, lotions, toners, fragrances, hair care, etc.

Key facts about Natura Cosmeticos

Founded Year: 1969
Location: Cajamar (Brazil)
Stage: Public
Tracxn Score: 59/100 What is this?
Competitors Rank: 2 of 29 Competitors

4. Epoca Cosmetics

Online retailer offering multi-category beauty products. The product catalog includes facial care, skincare, eye care, nail care, makeup, perfumes, and more. The company offers beauty appliances like hair dryers, hair curlers, hair straighteners, etc.

Key facts about Epoca Cosmetics

Founded Year: 1990
Location: Extrema (Brazil)
Stage: Unfunded
Tracxn Score: 45/100 What is this?
Competitors Rank: 3 of 29 Competitors

5. Avec Shop

Avec Shop is an online retailer of beauty care prodcust. The product catalog includes hair, skin & body care items like creams, moisturizers, shampoos & conditioners, make-up for eyes, lips, nails & face and perfumes. Top brands are Loreal, Clinique, Maybelline and Pinkcheeks.

Key facts about Avec Shop

Founded Year: 2013
Location: Sao Paulo Do Potengi (Brazil)
Stage: Unfunded
Tracxn Score: 40/100 What is this?
Competitors Rank: 4 of 29 Competitors

Access the full list of 93 Beauty E-Commerce Startups in Brazil

Companies founded year-on-year in the Beauty E-Commerce sector in Brazil

10 Beauty E-Commerce startups in Brazil were founded in 2018 - this is the most number of startups founded in any year in the last 10 years.

Total Number of Companies

Year	No. of companies
2026	-
2025	-
2024	4
2023	3
2022	4
2021	6
2020	5
2019	4
2018	10
2017	7

Stage-wise distribution of Beauty E-Commerce sector companies in Brazil

Out of the total 93 Beauty E-Commerce companies in Brazil, 10 have secured funding. Among them, 7 have reached Series A or higher, and 6 to Series B or beyond.

Founded - 93

Funded - 10

Series A+ - 7

Series B+ - 6

Series C+ - 5

Company Stage	No. of companies
Founded	93
Funded	10
Series A+	7
Series B+	6
Series C+	5

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Recent Funding Rounds in Beauty E-Commerce in Brazil

In the year 2022, till October 2022, Beauty E-Commerce companies in Brazil have raised $1.45M in equity funding across 1 round. In the same period last year (i.e. till May 2021), Beauty E-Commerce companies in Brazil had raised $20.2M across 1 round. So, 2022 has seen a 92.81% drop in funding in Beauty E-Commerce companies in Brazil as compared to 2021.

Here are some recent, important funding rounds in Beauty E-Commerce companies in Brazil:

Company	Round Raised	Amount Raised	Funding Date	Investors
E Comprei	Seed	5562	Oct 20, 2022	Poli Angels and 2 more
E Comprei	Seed	9294	Dec 2021	-
Sallve	Series B	7663	May 03, 2021	Atlantico Capital Partners and 6 more
Sallve	Seed	2178	Mar 03, 2020	Waldencast
NG de France	Series A	2665	Apr 25, 2016	CRP

See a more detailed list of funding rounds

L Catterton is the top investor in Beauty E-Commerce companies in Brazil based on number of companies invested.

Here are some top investors in Beauty E-Commerce companies in Brazil:

Investor	Location	Top Portfolio Companies
L Catterton	Greenwich (United States)	-
General Atlantic	New York City (United States)	-
Warburg Pincus	New York City (United States)	-
Kaszek	Buenos Aires (Argentina)	Beleza na Web and Sallve
Felicis Ventures	Menlo Park (United States)	-

See a more detailed list of investors

In the year 2021, till October 2021, 1 acquisition happened in Beauty E-Commerce sector in Brazil.

Here are some recent, important acquisitions in Beauty E-Commerce sector in Brazil:

Company	Acquisition Type	Acquisition Date	Acquirers
Eico	Business Acquisition	Oct 06, 2021	dutycosmeticos.com
Beleza na Web	Business Acquisition	Aug 12, 2019	Boticário Group
Vult	Business Acquisition	Mar 26, 2018	Boticário Group
Sacks Perfumaria	Acqui-Hired	Nov 06, 2011	LVMH