How many total Beauty E-Commerce companies are there?

As of Apr 2026, there are 13,880 active companies in Beauty E-Commerce sector.

Which countries have the most Beauty E-Commerce companies?

United States (4,748) has the highest number of Beauty E-Commerce companies, followed by India (2,282) and United Kingdom (1,790).

How many Beauty E-Commerce companies are funded?

As of Apr 2026, 1,729 companies in this sector have received funding.

Which company has raised the most funding in Beauty E-Commerce sector?

As of Apr 2026, Purplle has secured $558M in funding, making it the highest-funded company in the Beauty E-Commerce sector.

Which country has attracted the most investment in Beauty E-Commerce companies?

With $4.1B in total funding, United States has attracted the most investment among Beauty E-Commerce companies.

Who are the top investors in Beauty E-Commerce companies?

The top investors in Beauty E-Commerce companies by number of investments are Unilever Ventures, Target Accelerators and Ministerstvo Hospodárstva Slovenskej Republiky

How much venture capital has Beauty E-Commerce sector attracted?

In the last 10 years, venture capital firms have invested $5.39B in this sector.

How many unicorns has Beauty E-Commerce sector produced?

Globally, there are 11 unicorns in Beauty E-Commerce sector, to date.

Beauty E-Commerce - 2026 Market & Investments Trends

There are 17.5K companies in the Beauty E-Commerce sector across the world, with 1.73K funded companies having collectively raised $11B in venture capital money and private equity. Overall 617 of these are Series A+ funded and the sector has seen the creation of 11 Unicorns.

Beauty E-Commerce sector has seen 284 acquisitions and 77 IPOs.

This sector includes companies dealing in the sale of beauty and personal care products through an online first model.

Companies included in Beauty E-Commerce sector

Online first Beauty and personal care brands, retailers, marketplaces, product discovery platforms, etc. are included.

Companies excluded in Beauty E-Commerce sector

Offline first or majorly offline beauty and personal care brands/manufactures as well as retailers

Key Metrics

Total Companies

17.5K

Top Companies

Nykaa, Purplle & more

Total Funding

Funded Companies

Series A+ Companies

Series C+ Companies

Unicorns Created

IPOs

Acquisitions

284

View complete details of this sector

The market map of Beauty E-Commerce gives a visual overview of the sector, showing key business models, their interactions in the value chain, and industry evolution.

Recent BlueBox/Industry Definition image of Beauty E-Commerce

Here are some reports related to Beauty E-Commerce sector:

Free

Beauty E-Commerce - Sector Report

Edition: May, 2025 (89 Pages)

Premium

Beauty E-Commerce Investor Landscape

Edition: July, 2025 (12 Pages)

Premium

Beauty E Commerce - Sector Investor Analysis

Edition: 2021

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There are more than 17.5K companies in Beauty E-Commerce. Nykaa is the top Beauty E-Commerce company globally, ranked using Tracxn Score (what's this?).

Here are 5 of the top Beauty E-Commerce companies globally:

Company	Description	Location	Founded	Current Stage	Private Funding Raised
Nykaa	Retailer of cosmetics, skincare, haircare, and beauty accessories via online channels	Mumbai (India)	2012	Public	$103M
Purplle	Brand of beauty and cosmetic products	Mumbai (India)	2012	Series F	$558M
Bombay Shaving	Online brand offering grooming and personal care products for mens	Gurugram (India)	2015	Series D	$69.8M
Harry's	Internet first brand offering subscription-based mens grooming products	New York City (United States)	2012	Acquired	$791M
Namshi	Online retailer of multi-category fashion products for men, women & kids	Dubai (United Arab Emirates)	2011	Acquired	$33M

Get a longer list of companies

Companies founded year-on-year in the Beauty E-Commerce sector

5 new startups have been founded so far in 2026 in the Beauty E-Commerce sector. 2,105 Beauty E-Commerce startups were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.

Total Number of Companies

Year	No. of companies
2026	5
2025	60
2024	599
2023	821
2022	1,098
2021	1,626
2020	2,105
2019	1,559
2018	1,364
2017	1,012

Companies founded across countries in the Beauty E-Commerce sector

United States has 4,748 Beauty E-Commerce startups, the most by any country, followed by India which has 2,282 startups and United Kingdom which has 1,790.

Total Number of Companies

Country	No. of companies
United States	4,748
India	2,282
United Kingdom	1,790
Australia	738
Canada	602
South Korea	532
Germany	422
China	336
United Arab Emirates	334
Saudi Arabia	329

Stage-wise distribution of the Beauty E-Commerce sector

Out of the total 17,478 Beauty E-Commerce companies, 1,729 have secured funding. Among them, 617 have reached Series A or higher, and 464 to Series B or beyond.

Founded - 17,478

Funded - 1,729

Series A+ - 617

Series B+ - 464

Series C+ - 405

Company Stage	No. of companies
Founded	17,478
Funded	1,729
Series A+	617
Series B+	464
Series C+	405

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17.5K+ Total Companies
$11B+ Total Funding
1.7K+ Funded Companies
75+ IPOs
280+ Acquisitions

Total funding year-on-year in the Beauty E-Commerce sector

The Beauty E-Commerce sector saw a total funding of more than $8.4B in the last 10 years. The most amount of funding was in 2021 at more than $1.86B. There has been a total funding of $166M in 2026 till date.

Total Funding

Year	Total Funding
2026	$166M
2025	$296M
2024	$719M
2023	$442M
2022	$1.5B
2021	$1.86B
2020	$1.6B
2019	$648M
2018	$895M
2017	$284M

Total funding across countries in the Beauty E-Commerce sector

In the last 10 years, Beauty E-Commerce startups in United States have recieved the highest funding among all countries - $4.1B. India follows with $2.38B and China with $620M.

Total Funding

Country	Total Funding
United States	$4.1B
India	$2.38B
China	$620M
United Kingdom	$288M
South Korea	$114M
Canada	$72.5M
France	$64.3M
Germany	$56.6M
Sweden	$47.4M
Australia	$21.9M

Total funding amount raised by stage in the Beauty E-Commerce sector

Over the last 10 years, the Beauty E-Commerce sector have seen $757M into Seed Stage funding rounds, $3.68B into Early Stage funding rounds and $3.57B go into Late Stage funding rounds.

Funding Stage	Total Funding
Early Stage	$3.68B
Late Stage	$3.57B
Seed Stage	$757M
Debt	$152M
PE	$130M
Grant	$29.3M
Post IPO	$4.48M
Other-Equity	$254K

Recent Funding Rounds in Beauty E-Commerce

In the year 2026, till March 2026, Beauty E-Commerce companies have raised $161M in equity funding across 27 rounds. In the same period last year (i.e. till March 2025), Beauty E-Commerce companies had raised $53.3M across 37 rounds. So, 2026 has seen a 201.93% rise in funding in Beauty E-Commerce companies as compared to 2025.

Here are some recent, important funding rounds in Beauty E-Commerce:

Company	Round Raised	Amount Raised	Funding Date	Investors
Nopalera	Series A	7845	Mar 25, 2026	Morgan Stanley and 8 more
Never Have I Ever	Angel	7431	Mar 21, 2026	Kevin O Leary
JiYu	Series A	4562	Mar 17, 2026	-
Starface World	Series A	4252	Mar 16, 2026	Asto Consumer Partners and 1 more
Bubble Me	Seed	4391	Mar 03, 2026	ajvc

See a more detailed list of funding rounds

Unilever Ventures is the top investor in Beauty E-Commerce companies based on number of companies invested.

Here are some top investors in Beauty E-Commerce:

Investor	Location	Top Portfolio Companies
Unilever Ventures	London (United Kingdom)	Rael, Plum, RAS Luxury Oils and WishCare
Target Accelerators	Minneapolis (United States)	Nopalera, Mented Cosmetics, True Moringa and Oars + Alps
Ministerstvo Hospodárstva Slovenskej Republiky	Bratislava (Slovakia)	FAnn
Fireside Ventures	Bengaluru (India)	Bombay Shaving, Pilgrim, Smytten and Mamaearth
Stride Ventures	Delhi (India)	Pilgrim, Moxie Beauty, Nat Habit and Foxtale

See a more detailed list of investors

In the year 2026, till March 2026, 6 acquisitions happened in Beauty E-Commerce sector. Last year, in 2025, a total of 22 acquisitions happened in Beauty E-Commerce sector.

Here are some recent, important acquisitions in Beauty E-Commerce:

Company	Acquisition Type	Acquisition Date	Acquirers
Salt & Stone	Business Acquisition	Mar 24, 2026	Advent International
Pahadi Local	Business Acquisition	Mar 10, 2026	Reliance Retail
Beauty Bay	Business Acquisition	Mar 09, 2026	AA Investments Group
Forest Essentials	Business Acquisition	Mar 05, 2026	Estee Lauder
SkinQ	Business Acquisition	Feb 24, 2026	Puresta

See a more detailed list of acquisitions

Acquisition trends in Beauty E-Commerce

Here are the acquisition trends in Beauty E-Commerce:

Total Number of Acquisitions

Year	No. of companies
2026	6
2025	22
2024	23
2023	24
2022	43
2021	40
2020	20
2019	25
2018	19
2017	20

In the year 2025, till December 2025, 3 IPOs happened in Beauty E-Commerce sector.

Here are some recent, important IPOs in Beauty E-Commerce:

Company	IPO Date	Exchange Symbol
Ravel	Dec 08, 2025	Bombay Stock Exchange (BSE)
Dalbaglobal.com	May 22, 2025	Korea Exchange (KRX)
Nice One	Jan 08, 2025	Saudi Stock Exchange (TADAWUL)
Mamaearth	Nov 07, 2023	Bombay Stock Exchange (BSE), National Stock Exchange (NSE)
Honasa Consumer	Nov 07, 2023	National Stock Exchange (NSE), Bombay Stock Exchange (BSE)

See a more detailed list of IPOs

Companies founded by alumni from top colleges in the Beauty E-Commerce sector

Most number of Beauty E-Commerce startups have been founded by alumni from Harvard University, Harvard Business School and Stanford University.

College	No. of companies
Harvard University	61
Harvard Business School	58
Stanford University	34
Columbia University	25
University of Pennsylvania	25
Indian School of Business	21
Massachusetts Institute of Technology	21
IIM Ahmedabad	17
Wharton School	16
Columbia Business School	14

Total funding in companies founded by alumni from top colleges in the the Beauty E-Commerce sector

In the last 10 years, Stanford University graduates' Beauty E-Commerce companies have raised the most funding among top colleges. Wharton School alumni are second, and University of Pennsylvania alumni are third.

College	Total Funding
Stanford University	$1.23B
Wharton School	$1.11B
University of Pennsylvania	$1.07B
Stanford Business School	$965M
Duke University	$965M
Harvard Business School	$946M
IIT Bombay	$835M
IIM Ahmedabad	$832M
Harvard University	$827M
IIT Kharagpur	$650M