Customer Experience Services startups in India
There are 167 Customer Experience Services startups in India which include Servion, Firstsource, Kellton, Sitel, Cogent E Services. Out of these, 13 startups are funded, with 13 having secured Series A+ funding.
Over the past 10 years, an average of 4 new companies have been launched annually. Notably, several of these startups have been founded by alumni of BITS Pilani, HEC Paris and IIM Ahmedabad.
Here is the list of top Customer Experience Services startups in India
1. Servion
Servion is a platforms led solutions provider for customer experience management solutions across multiple channels. The company provides proprietary platforms ServDesign, ServIntuit, ServInsights, ServCloud and ServCare to build their customer experience management hub. ServDesign is a business consulting framework for customer journey design and improvement; ServInsights is a mutli-channel contact center analytics platform which integrates data from multiple sources and enterprise sources to enable informed decision making; ServIntuit is an omni-channel customer experience platform; ServCare, a managed service offering for customer engagement centers; ServCloud, a cloud-based platform to transform contact centers into an omni-channel customer engagement hub.The company also provides platforms and solutions for customer journey analytics, contact center analytics and workforce optimization. Servion also has developed AI enabled virtual customer service agents for deployment in customer service hubs. The company uses its proprietary platforms to offer Customer Experience Management Hubs, Contact Center design and consulting solutions as well as unified communications and collaboration solutions in partnership with Avaya and Cisco. As of May 2017, the company claims to manage over 10 billion customer interactions across 60 countries on 6 continents and has reported revenues of $75M. Everstone Group has invested close to $74M in the company and Evertech Pte Ltd, a technology investment platform of Everstone Capital and investment firm Solmark Inc holds a majority stake in the company.
Key facts about Servion
- Founded Year: 2004
- Location: Chennai (India)
- Stage: Acquired
- Total Funding till date: $87.2M
- Investors: Everstone Capital, Sansar Capital and 17 Others
- Latest Funding Round: Angel, May 18, 2018, $*****
- Tracxn Score: 62/100 What is this?
- Competitors Rank: 4 of 2,790 Competitors

2. Firstsource
Provider of business process management, data analytics, and IT support services. Its other services include artificial intelligence, machine learning, complaint management, customer experience, system integration, BI, IDP, cloud computing, and IT consulting. It caters their services to various industries such as healthcare institutions, telecommunications, media and technology, banking, financial services, and other diversified industries.
Key facts about Firstsource
- Founded Year: 2001
- Location: Mumbai (India)
- Stage: Public
- Investors: WestBridge Capital, RP-Sanjiv Goenka Group and 2 Others
- Latest Funding Round: Post IPO, Oct 25, 2012, $*****
- Tracxn Score: 60/100 What is this?
- Competitors Rank: 98 of 149,694 Competitors

3. Kellton
Provider of software development, ERP, and IT consulting services. It provides big data analytics & AI, cutting-edge digital transformation services in strategy, consulting, digital, and technology. It offers services for cloud computing and migration, mobile app & custom product development, AI and ML implementation, and digital experience engineering.
Key facts about Kellton
- Founded Year: 2009
- Location: Hyderabad (India)
- Stage: Public
- Latest Funding Round: Post IPO, Jan 30, 2021, $*****
- Tracxn Score: 56/100 What is this?
- Competitors Rank: 165 of 143,825 Competitors
4. Sitel
Key facts about Sitel
- Founded Year: 1985
- Location: Gurugram (India)
- Stage: Acquired
- Investors: Prospect Capital, BNP Paribas and 6 Others
- Latest Funding Round: Conventional Debt, Jun 18, 2021, $*****
- Tracxn Score: 52/100 What is this?
Key facts about Cogent E Services
- Founded Year: 2004
- Location: Noida (India)
- Stage: Seed
- Total Funding till date: $991K
- Investors: TSSR Technology, Boomerang Technology and 14 Others
- Latest Funding Round: Seed, Feb 20, 2016, $*****
- Tracxn Score: 48/100 What is this?
- Competitors Rank: 196 of 167,077 Competitors