About Fitness & Wellness Tech sector in Europe
The Fitness & Wellness Tech sector in Europe comprises 8.2K companies, including 917 funded companies having collectively raised $5.61B in venture capital money and private equity. Out of these, 255 are Series A+ funded, and 2 have achieved unicorn status.
Fitness & Wellness Tech sector in Europe has seen 119 acquisitions and 42 IPOs.
This sector includes solutions which helps consumers maintain their physical and mental well-being. Also, includes solutions for provider of fitness services to manage their operations.
Fitness & Wellness Tech sector is also known as Digital Fitness & Well-Being, Digital Fitness or Fitness Technology.
1) B2C Solutions:
- Wearable Devices: Those devices which are used to track daily activities like calorie burned, steps, distance, time, sleep and are connected to an app. It can be a wristband, headband, footwear or apparel like Fitbit, Athos, Ringly.
- Web/Mobile applications: Those websites or mobile apps are covered which is in giving physical or mental fitness as its core offering. It can be used to book fitness coaches, fitness centers, or get membership pass for various fitness centers. Eg. Classpass, CoachUp etc. The app solutions also include companies giving social platforms to users in order to find fitness workout partner or gain motivation by creating challenges and event in the social network. It also includes fitness retailers selling the fitness related products and equipment online.
2) B2B Solutions:
- These solutions include SaaS platforms which either assist the coach in managing their clients and helps them in engagement or helps in facility management i.e., clubs/fitness centers. - Manufacturer of fitness retail products
- Offline gym centers and franchisee like Gold's Gym
- Fitness blogs are excluded.
Top Fitness & Wellness Tech Companies in Europe
There are 8,195 Fitness & Wellness Tech startups in Europe which include Withings, Oura, Oviva, Runna, Wattbike. Out of these, 917 startups are funded, with 255 having secured Series A+ funding, and 2 achieving unicorn status.
2026 has seen the creation of 59 Fitness & Wellness Tech startups in Europe. Over the past 10 years, an average of 453 new companies have been launched annually. Notably, several of these startups have been founded by alumni of University of Cambridge, University of Oxford and Imperial College London.
Here is the list of top Fitness & Wellness Tech startups in Europe
1. Withings
Withings provides solutions for health monitoring, sleep monitoring, activity monitoring and home environment monitoring. Withings provides computing and storage resources for app building. Its product, Wifi BodyScale can measure both weight and fat mass and upload the data to the cloud over wi-fi. Withings home is a video monitoring and security. Withings Thermo, a WiFi connected thermometer, measures temperature from the temporal artery on the die of the head. The company plans to launch the device for $99.95. The connected app will be available for iOS and Android devices.
Key facts about Withings
- Founded Year: 2008
- Location: Moulineaux (France)
- Stage: Acquired
- Total Funding till date: $93.8M
- Investors: Bpifrance, Gilde Healthcare and 8 Others
- Latest Funding Round: Series B, Jul 28, 2020, $*****
- Tracxn Score: 82/100 What is this?
- Competitors Rank: 1 of 2,187 Competitors
2. Oura
Developer of a smart ring for sleep, fitness, stress, and health. The ring collects personal health metrics and insights through biometric readings. It focuses on wellness, longevity, activity, fitness, heart health, women's health, and stress management. The device is designed for comfortable, continuous wear to provide data-driven health awareness.
Key facts about Oura
- Founded Year: 2013
- Location: Oulu (Finland)
- Stage: Series E
- Total Funding till date: $1.32B
- Investors: Bedford Funds, Future of Life and 71 Others
- Latest Funding Round: Series E, Jul 17, 2026, $*****
- Tracxn Score: 79/100 What is this?
- Competitors Rank: 1 of 319 Competitors
3. Oviva
Provider of an online nutritional consultation platform for patients. It offers personalised dietary advice combined with unique digital tools. The dietitian offers personalized guidance based on their needs and answers user's questions in regard to dietary management solutions. They also help users to track their daily activities for better health outcomes. The app gives daily motivation and tips to users to reach their goals.
Key facts about Oviva
- Founded Year: 2014
- Location: London (United Kingdom)
- Stage: Series D
- Total Funding till date: $118M
- Investors: Earlybird, Temasek and 19 Others
- Latest Funding Round: Series D, Jan 22, 2026, $*****
- Tracxn Score: 73/100 What is this?
- Competitors Rank: 1 of 129 Competitors
4. Runna
Provider of personalized running training programs. The application is offering personalized training programs for running, it also provides users with tips and tricks on running along with strength training, nutrition advice and injury management.
Key facts about Runna
- Founded Year: 2020
- Location: London (United Kingdom)
- Stage: Acquired
- Total Funding till date: $10.3M
- Investors: JamJar Investments, Eka Ventures and 30 Others
- Latest Funding Round: Series A, Dec 01, 2023, $*****
- Tracxn Score: 72/100 What is this?
- Competitors Rank: 1 of 539 Competitors
5. Wattbike
Wattbike offers cloud-connected indoor cycling trainers. It collects real-time data with scientific accuracy so that the rider can improve both fitness and cycling technique. It connects with the phone through Bluetooth via the app Wattbike Hub, which is available for iOS and Android platforms. It can also connect with other apps such as Strava, Zwift, Supperfest, etc.
Key facts about Wattbike
- Founded Year: 2008
- Location: Nottingham (United Kingdom)
- Stage: Acquired
- Total Funding till date: $30.5M
- Investors: Piper, Praetura Commercial Finance and 29 Others
- Latest Funding Round: Conventional Debt, Oct 12, 2023, $*****
- Tracxn Score: 70/100 What is this?
- Competitors Rank: 2 of 74 Competitors
Companies founded year-on-year in the Fitness & Wellness Tech sector in Europe
59 new startups have been founded so far in 2026 in the Fitness & Wellness Tech sector in Europe. 1,081 Fitness & Wellness Tech startups in Europe were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 59 |
2025 | 68 |
2024 | 134 |
2023 | 301 |
2022 | 370 |
2021 | 644 |
2020 | 1,081 |
2019 | 757 |
2018 | 607 |
2017 | 510 |
Stage-wise distribution of Fitness & Wellness Tech sector companies in Europe
Out of the total 8,195 Fitness & Wellness Tech companies in Europe, 917 have secured funding. Among them, 255 have reached Series A or higher, and 196 to Series B or beyond.
Founded - 8,195
Funded - 917
Series A+ - 255
Series B+ - 196
Series C+ - 179
Company Stage | No. of companies |
|---|---|
Founded | 8,195 |
Funded | 917 |
Series A+ | 255 |
Series B+ | 196 |
Series C+ | 179 |
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Funding Trends in the Fitness & Wellness Tech sector in Europe
Total funding year-on-year in the Fitness & Wellness Tech sector in Europe
The Fitness & Wellness Tech sector in Europe saw a total funding of more than $5.22B in the last 10 years. The most amount of funding was in 2025 at more than $1.95B. There has been a total funding of $476M in 2026 till date.
- Total Funding
Year | Total Funding |
|---|---|
2026 | $476M |
2025 | $1.95B |
2024 | $549M |
2023 | $461M |
2022 | $238M |
2021 | $680M |
2020 | $361M |
2019 | $114M |
2018 | $288M |
2017 | $110M |
Recent Funding Rounds in Fitness & Wellness Tech in Europe
In the year 2026, till August 2026, Fitness & Wellness Tech companies in Europe have raised $475M in equity funding across 22 rounds.
In the same period last year (i.e. till August 2025), Fitness & Wellness Tech companies in Europe had raised $27.3M across 26 rounds.
So, 2026 has seen a 1640.28% rise in funding in Fitness & Wellness Tech companies in Europe as compared to 2025.
Here are some recent, important funding rounds in Fitness & Wellness Tech companies in Europe:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series E | 8004 | Aug 28, 2026 | ||
Seed | 2177 | Aug 05, 2026 | and 4 more | |
Series E | 4944 | Jul 17, 2026 | ||
Seed | 1293 | Jun 22, 2026 | and 2 more | |
Series A | 6016 | Jun 16, 2026 | and 5 more |
Top Investors in Fitness & Wellness Tech in Europe
Europa is the top investor in Fitness & Wellness Tech companies in Europe based on number of companies invested.
Here are some top investors in Fitness & Wellness Tech companies in Europe:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Brussels (Belgium) | ||
New York City (United States) | ||
Cambridge (United States) | ||
Berlin (Germany) |
M&A activity in Fitness & Wellness Tech sector in Europe
In the year 2026, till July 2026, 3 acquisitions happened in Fitness & Wellness Tech sector in Europe. Last year, in 2025, a total of 11 acquisitions happened in Fitness & Wellness Tech sector in Europe.
Here are some recent, important acquisitions in Fitness & Wellness Tech sector in Europe:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Jul 07, 2026 | ||
Business Acquisition | Apr 29, 2026 | ||
Business Acquisition | Jan 29, 2026 | ||
Business Acquisition | Nov 20, 2025 | ||
Business Acquisition | Oct 08, 2025 |
Acquisition trends in Fitness & Wellness Tech sector in Europe
Here are the acquisition trends in Fitness & Wellness Tech sector in Europe:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 3 |
2025 | 11 |
2024 | 9 |
2023 | 9 |
2022 | 22 |
2021 | 15 |
2020 | 6 |
2019 | 8 |
2018 | 8 |
2017 | 8 |
IPOs in Fitness & Wellness Tech in Europe
In the year 2022, till January 2022, 1 IPO happened in Fitness & Wellness Tech sector in Europe.
Here are some recent, important IPOs in Fitness & Wellness Tech sector in Europe:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Jan 12, 2022 | Euronext Exchange (Euronext) | |
Jul 02, 2021 | National Association of Securities Dealers Automated Quotations (NASDAQ) | |
Jun 11, 2021 | Stockholm Stock Exchange (STO) | |
Sep 18, 2020 | Euronext Exchange (Euronext) | |
May 03, 2016 | Euronext Exchange (Euronext) |
Colleges which produce the most Fitness & Wellness Tech companies in Europe
Companies founded by alumni from top colleges in the Fitness & Wellness Tech in Europe
Most number of Fitness & Wellness Tech startups in Europe have been founded by alumni from University of Cambridge, University of Oxford and Imperial College London.
College | No. of companies |
|---|---|
University of Cambridge | 22 |
University of Oxford | 22 |
Imperial College London | 19 |
University College London | 13 |
HEC Paris | 7 |
London School of Economics and Political Science | 6 |
King’s College London | 5 |
University of Bristol | 5 |
University of Edinburgh | 5 |
Harvard University | 4 |
Total funding in Fitness & Wellness Tech companies founded by alumni from top colleges in Europe
In the last 10 years, Sorbonne University graduates' Fitness & Wellness Tech companies in Europe have raised the most funding among top colleges. Technion Israel Institute Technology alumni are second, and University of Cambridge alumni are third.
College | Total Funding |
|---|---|
Sorbonne University | $93.8M |
Technion Israel Institute Technology | $50M |
University of Cambridge | $40.5M |
Imperial College London | $38M |
London Business School (LBS) | $23M |
University of Oxford | $22.8M |
University College London | $15.9M |
Columbia University | $13.1M |
University of Warwick | $10.6M |
Stanford University | $4.51M |
Top News in Fitness & Wellness Tech in Europe
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Suunto's New Heart Rate Monitor Receives FCC ApprovalNotebookcheck Publishing GmbH•Jul 25, 2026•Suunto
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Suunto Core 2 Launches with 15-Month Battery Life and New FeaturesNotebookcheck Publishing GmbH•Jul 21, 2026•Suunto
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Withings BodyScan 2 Smart Scale Launches for $600, Offering Advanced Health MetricsAndroid Police•Jul 15, 2026•Withings
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Withings Launches BodyFit Smart Scale with High-Precision Body Composition AnalysisNotebookcheck Publishing GmbH•Jul 02, 2026•Withings
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Withings Launches BodyFit Scale for GLP-1 Users to Monitor Muscle MassEngadget•Jun 02, 2026•Withings
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Withings launches new health tracking device test programNotebookcheck Publishing GmbH•May 07, 2026•Withings
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