About Global SaaS sector in Berlin, Germany
The Global SaaS sector in Berlin, Germany comprises 104 companies, including 46 funded companies having collectively raised $693M in venture capital money and private equity. Out of these, 22 are Series A+ funded.
Global SaaS sector in Berlin, Germany has seen 10 acquisitions and 1 IPO. This represents almost 10.6% of all such companies - which is higher than the 5.3% exit rate of tech companies in general.
This sector includes companies providing cloud-based, multi-tenant and subscription or on-demand B2B software applications globally.
All B2B software that offers cloud-based, multi-tenant solutions for business functions like marketing, HR, Sales, Business Intelligence, etc are included in this sector. 1. All On-premise B2B software are excluded. 2. All companies that do not offer their own proprietary software are excluded. 3. Services and Consulting firms are also excluded. 4. Resellers are also excluded.
Top Global SaaS Companies in Berlin, Germany
There are 104 Global SaaS startups in Berlin, Germany which include Zeotap, Adjust, Productsup, Brighter AI, Ninox. Out of these, 46 startups are funded, with 22 having secured Series A+ funding.
Over the past 10 years, an average of 5 new companies have been launched annually. Notably, several of these startups have been founded by alumni of University of Warwick, INSEAD and University of Oxford.
Here is the list of top Global SaaS startups in Berlin, Germany
1. Zeotap
Provider of an AI-based customer data intelligence platform. It provides a customer intelligence platform that allows businesses to integrate the data into the CRM. It also provides a platform that connects mobile network operators with the app and advertising ecosystem. It also provides an end-to-end solution for data aggregation, activation and monetization for deterministic mobile in-app targeting. Has integrations with various ad tech platforms and enables complete compatibility with many ad formats including banners, interstitial, video, etc.
Key facts about Zeotap
- Founded Year: 2014
- Location: Berlin (Germany)
- Stage: Series D
- Total Funding till date: $117M
- Investors: SignalFire, Liberty Global Ventures and 41 Others
- Latest Funding Round: Series D, Nov 20, 2024, $*****
- Tracxn Score: 74/100 What is this?
- Competitors Rank: 4 of 890 Competitors
2. Adjust
Cloud-based mobile marketing software solution provider. It provides an open-source SDK that enables app developers to track and analyze things like user acquisition, feature releases, and user lifetime cohorts. Also enables the tracking of interactions in the app in real-time to see how users engage over their full lifetime. Clients include some of the world's largest brands such as Baidu, Deutsche Telekom, Universal Music, Spotify, and Viacom.
Key facts about Adjust
- Founded Year: 2012
- Location: Berlin (Germany)
- Stage: Acquired
- Total Funding till date: $256M
- Investors: Highland Europe, Sofina and 15 Others
- Latest Funding Round: Series F, Jun 12, 2019, $*****
- Tracxn Score: 73/100 What is this?
- Competitors Rank: 2 of 704 Competitors
3. Productsup
Provider of multichannel commerce solution for eCommerce. It offers SaaS for product content integration, optimization, and distribution in commerce. Its offering includes feed management, marketplace integration, vendor onboarding and product content syndication. The platform allows brands and retailers to validate and manage product content for retail and digital channels.
Key facts about Productsup
- Founded Year: 2010
- Location: Berlin (Germany)
- Stage: Series B
- Total Funding till date: $91M
- Investors: Nordwind Growth, Bregal Milestone and 6 Others
- Latest Funding Round: Series B, Apr 06, 2022, $*****
- Tracxn Score: 57/100 What is this?
- Competitors Rank: 4 of 236 Competitors
4. Brighter AI
Developer of video analytics for automotive and retail industries. It allows users to collect data from public cameras, sensors, and automobiles as well as perform analytics to capture insights from the data. It enables the business to understand people's behaviour and manage data processing solutions. It collects data related to customer demographics, emotions, clothing style, and footfall data. It offers both cloud and on-premise solutions.
Key facts about Brighter AI
- Founded Year: 2017
- Location: Berlin (Germany)
- Stage: Acquired
- Investors: Giesecke+Devrient, DB Digital Ventures and 9 Others
- Latest Funding Round: Series A, Feb 07, 2023, $*****
- Tracxn Score: 54/100 What is this?
- Competitors Rank: 51 of 2,949 Competitors
5. Ninox
Provider of cloud-based low code database application development platform. It offers features such as customized spreadsheets management, workflow management, report creation, data visualizations, and team invitations. Also, it offers solutions that help noncoders develop custom database applications via provided collaborative environment. Clients include Generali, Vermax, NHS, the University of Edinburgh, and Tupperware.
Key facts about Ninox
Companies founded year-on-year in the Global SaaS sector in Berlin
17 Global SaaS startups in Berlin were founded in 2018 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2025 | - |
2024 | - |
2023 | - |
2022 | - |
2021 | - |
2020 | 5 |
2019 | 8 |
2018 | 17 |
2017 | 15 |
2016 | 9 |
Stage-wise distribution of Global SaaS sector companies in Berlin
Out of the total 104 Global SaaS companies in Berlin, 46 have secured funding. Among them, 22 have reached Series A or higher, and 14 to Series B or beyond.
Founded - 104
Funded - 46
Series A+ - 22
Series B+ - 14
Series C+ - 12
Company Stage | No. of companies |
|---|---|
Founded | 104 |
Funded | 46 |
Series A+ | 22 |
Series B+ | 14 |
Series C+ | 12 |
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Funding Trends in the Global SaaS sector in Berlin
Total funding year-on-year in the Global SaaS sector in Berlin
The Global SaaS sector in Berlin saw a total funding of more than $676M in the last 10 years. The most amount of funding was in 2019 at more than $232M.
- Total Funding
Year | Total Funding |
|---|---|
2024 | $45M |
2023 | $13.4M |
2022 | $132M |
2021 | $69.3M |
2020 | $99.2M |
2019 | $232M |
2018 | $27.5M |
2017 | $12.7M |
Recent Funding Rounds in Global SaaS in Berlin
In the year 2024, till November 2024, Global SaaS companies in Berlin have raised $45M in equity funding across 4 rounds.
In the same period last year (i.e. till September 2023), Global SaaS companies in Berlin had raised $13.4M across 4 rounds.
So, 2024 has seen a 235.82% rise in funding in Global SaaS companies in Berlin as compared to 2023.
Here are some recent, important funding rounds in Global SaaS companies in Berlin:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series D | 6712 | Nov 20, 2024 | and 1 more | |
Series B | 6418 | Jul 31, 2024 | ||
Angel | 7822 | Feb 01, 2024 | - | |
Angel | 9290 | Jan 15, 2024 | ||
Seed | 3250 | Dec 12, 2023 | and 1 more |
Top Investors in Global SaaS in Berlin
Partech Partners is the top investor in Global SaaS companies in Berlin based on number of companies invested.
Here are some top investors in Global SaaS companies in Berlin:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Paris (France) | - | |
Cambridge (United States) | - | |
Berlin (Germany) | ||
Cologne (Germany) | ||
Berlin (Germany) | - |
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M&A activity in Global SaaS sector in Berlin
In the year 2025, till April 2025, 1 acquisition happened in Global SaaS sector in Berlin. Last year, in 2024, a total of 3 acquisitions happened in Global SaaS sector in Berlin.
Here are some recent, important acquisitions in Global SaaS sector in Berlin:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Apr 08, 2025 | ||
Business Acquisition | Aug 27, 2024 | ||
Business Acquisition | Jun 20, 2024 | ||
Business Acquisition | Feb 22, 2024 | ||
Business Acquisition | Feb 16, 2022 |
Acquisition trends in Global SaaS sector in Berlin
Here are the acquisition trends in Global SaaS sector in Berlin:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2025 | 1 |
2024 | 3 |
2023 | - |
2022 | 1 |
2021 | 3 |
2020 | 1 |
2019 | - |
2018 | - |
2017 | 1 |
2016 | 1 |
IPOs in Global SaaS in Berlin
In the year 2017, till June 2017, 1 IPO happened in Global SaaS sector in Berlin.
Here are some recent, important IPOs in Global SaaS sector in Berlin:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Jun 30, 2017 | Tokyo Stock Exchange (TSE) |
Colleges which produce the most Global SaaS companies in Berlin
Companies founded by alumni from top colleges in the Global SaaS in Berlin
Most number of Global SaaS startups in Berlin have been founded by alumni from University of Warwick, INSEAD and University of Oxford.
College | No. of companies |
|---|---|
University of Warwick | 4 |
INSEAD | 2 |
University of Oxford | 2 |
Warwick Business School | 2 |
Harvard Business School | 1 |
Harvard University | 1 |
Imperial College London | 1 |
University of California (Berkeley) | 1 |
University of California (Los Angeles) | 1 |
University of Waterloo | 1 |
Total funding in Global SaaS companies founded by alumni from top colleges in Berlin
In the last 10 years, University of Oxford graduates' Global SaaS companies in Berlin have raised the most funding among top colleges. University of Warwick alumni are second, and Warwick Business School alumni are third.
College | Total Funding |
|---|---|
University of Oxford | $129M |
University of Warwick | $121M |
Warwick Business School | $117M |
INSEAD | $32.7M |
Harvard Business School | $12.7M |
Harvard University | $12.7M |
University of California (Los Angeles) | $12.7M |
Imperial College London | - |
University of California (Berkeley) | - |
University of Waterloo | - |
Top News in Global SaaS in Berlin
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Adjust Growth Copilot leverages AI for mobile app marketing revolutionMobidictum•Jun 11, 2025•Adjust
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Adjust Launches Growth Copilot Beta For Smarter, Faster App GrowthMarTech Series•May 27, 2025•Adjust
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Syndigo and Productsup Partner to Expand Global Product Experience ManagementBusiness Wire•Feb 27, 2025•Syndigo, Productsup
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Syndigo and Productsup Partner to Expand Global Product Experience ManagementMarTech Series•Feb 27, 2025•Syndigo, Productsup
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Productsup announces the return of Founder Johannis Hatt as CEOMarTech Series•Jan 07, 2025•Productsup
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Adjust Introduces TrueLink: A Groundbreaking Multi-Platform Deep Linking Solution for Mobile App MarketersMarketing In Asia•Sep 25, 2024•Adjust
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