When was Productsup founded?

Productsup was founded in 2010 and raised its 1st funding round 7 years after it was founded.

Where is Productsup located?

Productsup is headquartered in Berlin, Germany.

Who is the current CEO of Productsup?

Johannis Hatt and Vincent Peters s of Productsup. Johannis Hatt has also founded 1 company.

How many employees does Productsup have?

As of Jul 31, 2026, the latest employee count at Productsup is 198.

Is Productsup a funded company?

Productsup is a funded company, having raised a total of $91M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Feb 23, 2017.

When was the latest funding round of Productsup?

Productsup's latest funding was a $***** Series B round on Apr 06, 2022, with participation from 2 investors.

Where does Productsup rank among its competitors?

Productsup ranks 2nd amongst 257 active competitors, of which 32 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Cart.com, which secured $180M in Mar, 2026.

Who are the top competitors of Productsup?

Productsup's top competitors include Cart.com, Brightpearl and TradeGecko. Among them, Cart.com secured the most recent funding round in March, 2026.

Productsup - 2026 Company Profile, Team, Funding, Competitors & Financials

Productsup is a series B company based in Berlin (Germany), founded in 2010 by Kai Seefeldt, Marcel Hollerbach and Johannis Hatt. It operates as a Provider of multichannel commerce solution for eCommerce. Productsup has raised $91M in funding from Bregal Milestone and Nordwind Growth. The company has 257 active competitors, including 32 funded and 31 that have exited. Its top competitors include companies like Cart.com, Brightpearl and TradeGecko.

Company Details

Provider of multichannel commerce solution for eCommerce. It offers SaaS for product content integration, optimization, and distribution in commerce. Its offering includes feed management, marketplace integration, vendor onboarding and product content syndication. The platform allows brands and retailers to validate and manage product content for retail and digital channels.

Website: www.productsup.com/
Social
Email ID: *****@productsup.com
Phone Number: +49 **********

Key Metrics

Founded Year

2010

Location

Berlin, Germany

Stage

Series B

Total Funding

$91M in 4 rounds

Latest Funding Round

Series B, Apr 06, 2022, $*****

Investors

Bregal Milestone & 8 more

Ranked

2^nd among 257 active competitors

Employee Count

198 as on Jul 31, 2026

Investment & Acquisitions

World of Content

Similar Companies

Cart.com & 303 more

View Productsup's full profile

Productsup is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Productsup Holding SE CIN: HRB209275 , Germany, Active	Apr 25, 2016	-	-
PRODUCTSUP PTY LTD CIN: 623443149 , Australia, Active	Dec 14, 2017	-	-
Products Up GmbH CIN: HRB214376 , Germany, Active	Apr 25, 2010	-	95 (As on Dec 31, 2020)
PRODUCTSUP CORP CIN: 220465595 , United States, Active	Dec 16, 2023	-	-	-

Productsup has raised a total funding of $91M over 4 rounds. Its first funding round was on Feb 23, 2017. Its latest funding round was a Series B round on Apr 06, 2022 for $*****. 2 investors participated in its latest round. Productsup has 6 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Productsup:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 06, 2022	7581874	Series B	6610676	2499662	1857598	3489667
Mar 31, 2021	6584293	Venture Debt	4102569	6252880	2785748	Deutsche Handelsbank & 1 more
Mar 30, 2021	1737369	Series B	1984923	3327923	Nordwind Growth	Moritz Zimmermann & 2 more

Access funding benchmarks and valuations. Sign up today!

View details of Productsup's funding rounds and investors

The founders of Productsup are Kai Seefeldt, Marcel Hollerbach and Johannis Hatt. Johannis Hatt and Vincent Peters are the CEOs of Productsup.

Here are the details of Productsup's key team members:

Kai Seefeldt: Co-Founder of Productsup and founder of 2 other companies, B2B Media Group and Productsup. They are also an angel investor in 3 startups.
Marcel Hollerbach: Co-Founder & CIO of Productsup.
Johannis Hatt: Founder & CEO of Productsup.
Vincent Peters: CEO of Productsup.
Contact Info: 1 email address

Productsup's Board of Directors

Productsup's board has 6 active members. Vincentius Wilhelmus Gerardus Peters is part of team and Ulrich Lewerenz, Kai Martin Seefeldt, Phan Hai An Bui, James Stewart Almond-Gunn and Stefan Sonntag are independent board members.

Here is the list of Productsup's board of directors:

Name	Type	Representing	Status	Duration
Vincentius Wilhelmus Gerardus Peters	Team	-	Current	4y 9m
Ulrich Lewerenz	Independent board member	-	Current	1y 2m
auyteop	Independent board member	-	Current	4y 2m
nhnvror	Independent board member	-	Current	8y 6m
mizywvb	Independent board member	-	Current	1y 8m
vjlpeal	Independent board member	-	Current	6y 5m

View details of Productsup's Founder profiles and Board Members

Productsup's employee count trend

Productsup has 198 employees as of Jul 26. Here is Productsup's employee count trend over the years:

Uncover Productsup's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Productsup include Cart.com, Brightpearl and TradeGecko. Here is the list of Top 10 competitors of Productsup, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Cart.com 2020, Houston (United States), Series D	Provider of unified commerce and logistics solutions for business growth	$735M	B. Riley Financial, Trinity Capital & 47 others	69/100
2nd	Productsup 2010, Berlin (Germany), Series B	Provider of multichannel commerce solution for eCommerce	$91M	Nordwind Growth, Bregal Sagemount & 7 others	61/100
3rd	Brightpearl 2007, Bristol (United Kingdom), Acquired	SaaS-based Omni channel retail management software provider	$88M	MMC Ventures, Cipio Partners & 13 others	57/100
4th	TradeGecko 2012, Singapore (Singapore), Acquired	Provider of cloud-based suite solutions for wholesalers	$17.7M	Jungle Ventures, Wavemaker Partners & 14 others	56/100
5th	Litmus7 2009, Ernakulam (India), Unfunded	eCommerce enablers for retailers	-	-	56/100
6th	Guangzhou Youxin Technology 2019, Guangdong (China), Public	Provider of suite solution for businesses	$15.3M	GSR Ventures, Kaitai Capital Management & 1 others	55/100
7th	Feedonomics 2014, Los Angeles (United States), Acquired	Product feed management platform optimizing ecommerce data across channels	-	-	53/100
8th	Lengow 2009, Paris (France), Acquired	Cloud-based software tool for multi-channel selling	$16.2M	Serena, Bpifrance & 4 others	51/100
9th	CedCommerce 2010, Bengaluru (India), Acquired	Provider of software suite solution for businesses	-	-	47/100
10th	Omuni 2004, Bengaluru (India), Acquired	Omnichannel retail software solutions provider	-	-	44/100