When was Productsup founded?

Productsup was founded in 2010 and raised its 1st funding round 7 years after it was founded.

Where is Productsup located?

Productsup is headquartered in Berlin, Germany.

Who is the current CEO of Productsup?

Johannis Hatt and Vincent Peters s of Productsup. Johannis Hatt has also founded 1 company.

How many employees does Productsup have?

As of Apr 30, 2026, the latest employee count at Productsup is 214.

Is Productsup a funded company?

Productsup is a funded company, having raised a total of $91M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Feb 23, 2017.

When was the latest funding round of Productsup?

Productsup's latest funding was a $***** Series B round on Apr 06, 2022, with participation from 2 investors.

Where does Productsup rank among its competitors?

Productsup ranks 3rd amongst 244 active competitors, of which 31 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Cart.com, which secured $180M in Mar, 2026.

Who are the top competitors of Productsup?

Productsup's top competitors include Cart.com, Feedonomics and TradeGecko. Among them, Cart.com secured the most recent funding round in March, 2026.

Productsup - 2026 Company Profile, Team, Funding, Competitors & Financials

Productsup is a series B company based in Berlin (Germany), founded in 2010 by Kai Seefeldt, Marcel Hollerbach and Johannis Hatt. It operates as a Provider of multichannel commerce solution for eCommerce. Productsup has raised $91M in funding from Bregal Milestone and Nordwind Growth. The company has 244 active competitors, including 31 funded and 31 that have exited. Its top competitors include companies like Cart.com, Feedonomics and TradeGecko.

Company Details

Provider of multichannel commerce solution for eCommerce. It offers SaaS for product content integration, optimization, and distribution in commerce. Its offering includes feed management, marketplace integration, vendor onboarding and product content syndication. The platform allows brands and retailers to validate and manage product content for retail and digital channels.

Website: www.productsup.com/
Social
Email ID: *****@productsup.com
Phone Number: +49 **********

Key Metrics

Founded Year

2010

Location

Berlin, Germany

Stage

Series B

Total Funding

$91M in 4 rounds

Latest Funding Round

Series B, Apr 06, 2022, $*****

Investors

Bregal Milestone & 7 more

Ranked

3^rd among 244 active competitors

Employee Count

214 as on Apr 30, 2026

Investment & Acquisitions

World of Content

Similar Companies

Cart.com & 287 more

View Productsup's full profile

Productsup is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Productsup Holding SE CIN: HRB209275 , Germany, Active	Apr 25, 2016	-	-
PRODUCTSUP PTY LTD CIN: 623443149 , Australia, Active	Dec 14, 2017	-	-	-
Products Up GmbH CIN: HRB214376 , Germany, Active	Apr 25, 2010	-	95 (As on Dec 31, 2020)
PRODUCTSUP CORP CIN: 220465595 , United States, Active	Dec 16, 2023	-	-	-

Productsup has raised a total funding of $91M over 4 rounds. Its first funding round was on Feb 23, 2017. Its latest funding round was a Series B round on Apr 06, 2022 for $*****. 2 investors participated in its latest round. Productsup has 5 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Productsup:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 06, 2022	6877307	Series B	1000616	7703156	2030326	6761749
Mar 31, 2021	7598422	Venture Debt	9018666	8782733	1556633	Deutsche Handelsbank & 1 more
Mar 30, 2021	9845792	Series B	7780045	3623811	Nordwind Growth	Moritz Zimmermann & 2 more

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View details of Productsup's funding rounds and investors

The founders of Productsup are Kai Seefeldt, Marcel Hollerbach and Johannis Hatt. Johannis Hatt and Vincent Peters are the CEOs of Productsup.

Here are the details of Productsup's key team members:

Kai Seefeldt: Co-Founder of Productsup and founder of 2 other companies, B2B Media Group and Productsup. They are also an angel investor in 3 startups.
Marcel Hollerbach: Co-Founder & CIO of Productsup.
Johannis Hatt: Founder & CEO of Productsup.
Vincent Peters: CEO of Productsup.
Contact Info: 1 email address

View details of Productsup's Founder profiles and Board Members

Productsup's employee count trend

Productsup has 214 employees as of Apr 26. Here is Productsup's employee count trend over the years:

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Top competitors of Productsup include Cart.com, Feedonomics and TradeGecko. Here is the list of Top 10 competitors of Productsup, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Cart.com 2020, Austin (United States), Series D	Provider of unified commerce and logistics solutions for business growth	$735M	B. Riley Financial, Snowflake & 46 others	69/100
2nd	Feedonomics 2014, Los Angeles (United States), Acquired	Product feed management platform optimizing ecommerce data across channels	-	-	58/100
3rd	Productsup 2010, Berlin (Germany), Series B	Provider of multichannel commerce solution for eCommerce	$91M	Nordwind Growth, Bregal Milestone & 6 others	62/100
4th	TradeGecko 2012, Singapore (Singapore), Acquired	Provider of cloud-based suite solutions for wholesalers	$17.7M	Jungle Ventures, Openspace Capital & 14 others	56/100
5th	Litmus7 2009, Ernakulam (India), Unfunded	eCommerce enablers for retailers	-	-	55/100
6th	CedCommerce 2010, Bengaluru (India), Acquired	Provider of software suite solution for businesses	-	-	55/100
7th	Guangzhou Youxin Technology 2019, Guangdong (China), Public	Provider of suite solution for businesses	$15.3M	GSR Ventures, Kaitai Capital Management & 1 others	55/100
8th	Channable 2014, Utrecht (Netherlands), Series B	Automated product comparison for retailers	$62.8M	Partech Partners, Peak	53/100
9th	Brightpearl 2007, Bristol (United Kingdom), Acquired	SaaS-based Omni channel retail management software provider	$88M	MMC Ventures, Notion & 13 others	53/100
10th	Lengow 2009, Paris (France), Acquired	Cloud-based software tool for multi-channel selling	$16.2M	Alven, Serena & 4 others	51/100