About Marketing Services sector in Germany
The Marketing Services sector in Germany comprises 24.4K companies, including 271 funded companies having collectively raised $202M in venture capital money and private equity. Out of these, 1.68K are Series A+ funded.
Marketing Services sector in Germany has seen 121 acquisitions and 1.54K IPOs. This represents almost 6.8% of all such companies - which is higher than the 5.0% exit rate of tech companies in general.
This sector includes companies offering services to manage various marketing aspects such as Advertising, SEO, PR, Branding services, etc, for enterprises.
Marketing Services sector is also known as Digital Marketing Services or Marketing Agency.
Companies included in Marketing Services
Companies offering direct marketing, content marketing, influencer marketing, inbound marketing services, advertising services, PR services, branding services, SEO services to enterprises(B2B)Companies excluded in Marketing Services
Companies offering marketing related products or software, learning courses, blogs, and news articles.Top Marketing Services Companies in Germany
There are more than 24.4K companies in Marketing Services in Germany. Ströer is the top Marketing Services company in Germany, ranked using Tracxn Score (what's this?).
Here are 5 of the top Marketing Services companies in Germany:
Company | Description | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|---|
Digital and outdoor advertising company | 1990 | Public | - | ||
Provider of solutions for global challenges through discussions among experts in science, technology, and art | Munich (Germany) | 1903 | Funding Raised | - | |
AI powered vector database system | Berlin (Germany) | 2020 | Series A | $37.8M | |
Performance marketing and digital advertising agency | Nuremberg (Germany) | 1999 | Public | $5.09M | |
Diversified insurance firm | Bangkok (Thailand) | 2013 | Series C | $23.1M |
Companies founded year-on-year in the Marketing Services sector in Germany
559 Marketing Services startups in Germany were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | - |
2025 | 2 |
2024 | 28 |
2023 | 92 |
2022 | 100 |
2021 | 319 |
2020 | 559 |
2019 | 468 |
2018 | 428 |
2017 | 314 |
Stage-wise distribution of Marketing Services sector companies in Germany
Out of the total 24,350 Marketing Services companies in Germany, 271 have secured funding. Among them, 1,685 have reached Series A or higher, and 1,677 to Series B or beyond.
Founded - 24,350
Funded - 271
Series A+ - 1,685
Series B+ - 1,677
Series C+ - 1,674
Company Stage | No. of companies |
|---|---|
Founded | 24,350 |
Funded | 271 |
Series A+ | 1,685 |
Series B+ | 1,677 |
Series C+ | 1,674 |
Let us walk you through our Sectors and other offerings
Designed with precision for VCs, PE, IBs, Incubators, M&A, Innovation more
Designed with precision for VCs, PE, IBs, Incubators, M&A, Innovation more
Funding Trends in the Marketing Services sector in Germany
Total funding year-on-year in the Marketing Services sector in Germany
The Marketing Services sector in Germany saw a total funding of more than $129M in the last 10 years. The most amount of funding was in 2021 at more than $33.7M.
- Total Funding
Year | Total Funding |
|---|---|
2025 | - |
2024 | $28M |
2023 | $23.8M |
2022 | $20.5M |
2021 | $33.7M |
2020 | $9.34M |
2019 | $3.81M |
2018 | $6.75M |
2017 | $1.33M |
Recent Funding Rounds in Marketing Services in Germany
In the year 2025, till July 2025, Marketing Services companies in Germany have raised equity funding across 2 rounds.
In the same period last year (i.e. till January 2024), Marketing Services companies in Germany had raised $28M across 1 round.
Here are some recent, important funding rounds in Marketing Services companies in Germany:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
PE | 4054 | Jul 23, 2025 | ||
PE | 4779 | Apr 15, 2025 | ||
Series A | 8479 | Jan 23, 2024 | and 2 more | |
Series A | 6061 | Dec 28, 2023 | ||
PE | 2685 | Dec 06, 2023 |
_1584507554551.png?devicePixelRatio=2&height=20&width=20){kind=logo}
Top Investors in Marketing Services in Germany
Plug and Play Tech Center is the top investor in Marketing Services companies in Germany based on number of companies invested.
Here are some top investors in Marketing Services companies in Germany:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Sunnyvale (United States) | ||
Berlin (Germany) | ||
Cleveland (United States) | - | |
satis&fy and JET Services | ||
New York City (United States) | - |
M&A activity in Marketing Services sector in Germany
In the year 2025, till December 2025, 4 acquisitions happened in Marketing Services sector in Germany. Last year, in 2024, a total of 17 acquisitions happened in Marketing Services sector in Germany.
Here are some recent, important acquisitions in Marketing Services sector in Germany:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Dec 17, 2025 | ||
Business Acquisition | Apr 28, 2025 | ||
Business Acquisition | Mar 10, 2025 | ||
Business Acquisition | Jan 30, 2025 | ||
Business Acquisition | Nov 27, 2024 |
Acquisition trends in Marketing Services sector in Germany
Here are the acquisition trends in Marketing Services sector in Germany:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | - |
2025 | 4 |
2024 | 17 |
2023 | 12 |
2022 | 14 |
2021 | 9 |
2020 | 7 |
2019 | 13 |
2018 | 6 |
2017 | 7 |
IPOs in Marketing Services in Germany
In the year 2021, till November 2021, 1 IPO happened in Marketing Services sector in Germany.
Here are some recent, important IPOs in Marketing Services sector in Germany:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Nov 12, 2021 | Frankfurt Stock Exchange (FRA) | |
Nov 14, 2019 | Frankfurt Stock Exchange (FRA) | |
Jul 16, 2010 | Frankfurt Stock Exchange (FRA) | |
Jul 15, 2010 | Frankfurt Stock Exchange (FRA) | |
Oct 09, 2000 | Frankfurt Stock Exchange (FRA) |
Colleges which produce the most Marketing Services companies in Germany
Companies founded by alumni from top colleges in the Marketing Services in Germany
Most number of Marketing Services startups in Germany have been founded by alumni from Tel Aviv University, University of Cambridge and Bocconi University.
College | No. of companies |
|---|---|
Tel Aviv University | 2 |
University of Cambridge | 2 |
Bocconi University | 1 |
Harvard University | 1 |
INSEAD | 1 |
Kellogg School of Management | 1 |
Stanford University | 1 |
University of Bristol | 1 |
University of Edinburgh | 1 |
Total funding in Marketing Services companies founded by alumni from top colleges in Germany
In the last 10 years, University of Bristol graduates' Marketing Services companies in Germany have raised the most funding among top colleges. INSEAD alumni are second, and University of Cambridge alumni are third.
College | Total Funding |
|---|---|
University of Bristol | $11.5M |
INSEAD | $1.24M |
University of Cambridge | $64.6K |
Bocconi University | - |
Harvard University | - |
Kellogg School of Management | - |
Stanford University | - |
Tel Aviv University | - |
University of Edinburgh | - |
Top News in Marketing Services in Germany
•
RTL Deutschland establishes AI infrastructure for SidekicksAdvanced Television•Oct 14, 2025•smartclip, RTL interactive
•
•
Goldbach Austria launches audience solutions with new targeting portfolioHORIZONT•Aug 05, 2025•Goldbach
•
RTL's Smartclip Launches "Sidekicks" AI Platform for the Media IndustryHORIZONT•Jul 17, 2025•RTL, smartclip
•
•
Qdrant Receives Industry Honors for Innovation in AI and Vector SearchBusiness Wire•Apr 28, 2025•Qdrant
•
Ad Alliance and Goldbach Austria Deepen Display Advertising PartnershipHORIZONT•Apr 25, 2025•Triade Media, Goldbach
•
•
•
